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Travel Mouse

Fail

The top 5 brands take 97% of clicks, so Travel Mouse is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£156K/yr163K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
82%top-5 click share · 6 brands · 60 sellers

Flapen Score

Travel Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Travel Mouse is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Mouse 163K times last year and spent an estimated £156K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
7.6%
Market size, estimated
£156Ka year
Peak month
November1.7× the quietest month
Top search term
travel mouse20K searches a year

02 · Price

A sale here is worth £12.60.

Listings sell for £12.60 on average, from £5.30 to £23.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £12.60 that is £6K to £9K a year per listing.

Average price
£12.60under the $15 to $100 sweet spot
Price range
£5.30–£23.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #29 within Keyboards, Mice & Input Devices. It carries 6,128 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#29in Keyboards, Mice & Input Devices
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,128per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Travel Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£23K£47K£70K£94K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

60

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Logitech77%
  • Trust8%
  • Anmck6%
  • cimetech4%
  • TECKNET3%
  • HP3%
  • Open — no brand owns it (0%)

Demand

Travel Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Travel Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel mouse20K/yr
  • logitech pebble22K/yr
  • logitech pebble mouse15K/yr
  • small mouse11K/yr
  • portable mouse9K/yr
  • mini mouse for laptop9K/yr
  • pebble mouse9K/yr
  • small wireless mouse8K/yr
  • mini wireless mouse9K/yr
  • trust mouse6K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.23

Does not last

Broken in 2 days

Broke after a few months

Functionality-Overall12%−0.14

Didnt work

Doesnt work properly

Didn't function as presumed

Size-Overall8%

The keys arent very wide

A bit big

Very small

Touch/Button Controls8%−0.01

now it doesn't click properly

Dodgy on/off button

i noticed it was due to a piece of plastic sticking out on the button

Connectivity-Overall6%

This rarely if ever disconnects

Intermittent connection

disconnected at random

Love

Value For Money21%+1.43

Excellent price

good value for money

Amazing value

Quality-Overall12%+0.39

Excellent product

Good quality and so comfortable to control

The build quality feels solid

Touch/Button Controls7%−0.01

The buttons have a soft

Buttons press really nicely

The switch device button is very good feature

Ease Of Use7%+0.62

Easy to carry around

simple to use

Easy to operate

Connectivity-Overall7%

its connectivity is excellent

instant connection

Easy to connect

Return

2.1% Return rate 20% Fixable by listing

Functionality-Overall19%▆█▇▆█▇

Didnt work

Doesnt work properly

Didn't function as presumed

Size-Overall17%█▅█▇▇▇

The keys arent very wide

A bit big

Very small

Connectivity-Overall14%█▇▇▆▆▇

This rarely if ever disconnects

Intermittent connection

disconnected at random

Compatibility-Overall13%▇▇█▇▆▇
Defective Material/Parts5%▆█▄▅▇▅

FAQ

Common Travel Mouse questions

Answered from the same tracked data.