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Travel Accessories

Maybe

An estimated 0.6% of orders come back. But the average product has 9,751 reviews to catch up to, so Travel Accessories is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 1,028 Computers & Accessories niches · +18 vs the category median of 42
Market size
£1.5M/yr6.8M searches / yr
90-day growth
+37.8%search demand this quarter
Competition
52%top-5 click share · 29 brands · 77 sellers

Flapen Score

Travel Accessories against its category

The dotted line is the Computers & Accessories average. Past it, Travel Accessories is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Accessories 6.8M times last year and spent an estimated £1.5M. The top 5 brands take 52% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
6.8M
Growth, 90 days vs prior 90
+37.8%
Conversion, latest week
2.3%
Market size, estimated
£1.5Ma year
Peak month
August1.9× the quietest month
Top search term
travel essentials2.7M searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £2.34 to £20.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £9.66 that is £10K to £12K a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£2.34–£20.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #6 within Cables & Accessories. It carries 9,751 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#6in Cables & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,751per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Travel Accessories products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£153K£306K£460K£613K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

77

Est. top-5 brand share

52%

Top 20: 89%

Est. top-5 click share

52%

Top 20: 87%

Open market

43%

  • Taygeer23%
  • sportvibe13%
  • Omivine6%
  • General Medi5%
  • gitzing5%
  • Yankony5%

Demand

Travel Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Travel Accessories search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel essentials2.7M/yr
  • holiday essentials1.3M/yr
  • travel847K/yr
  • holiday essentials for women574K/yr
  • travel accessories419K/yr
  • holiday essentials for men196K/yr
  • holiday accessories100K/yr
  • airplane essentials84K/yr
  • travel essentials women88K/yr
  • plane essentials63K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Accessories

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Allergies”
0.6%of orders come back
“Allergic reaction”
A buyer, on “Allergies”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Accessories questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data