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Travel Accessories

Maybe

Returns run at only 0.6% of orders. But the average product has 9,751 reviews to catch up to, so Travel Accessories is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 1,028 Computers & Accessories niches · +18 vs the category median of 42
Market size
£1.5M/yr6.8M searches / yr
90-day growth
+37.8%search demand this quarter
Competition
52%top-5 click share · 29 brands · 77 sellers

Flapen Score

Travel Accessories against its category

The dotted line is the Computers & Accessories average. Past it, Travel Accessories is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Accessories 6.8M times last year and spent an estimated £1.5M. The top 5 brands take 52% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
6.8M
Growth, 90 days vs prior 90
+37.8%
Conversion, latest week
2.3%
Market size, estimated
£1.5Ma year
Peak month
August1.9× the quietest month
Top search term
travel essentials2.7M searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £2.34 to £20.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £9.66 that is £10K to £12K a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£2.34–£20.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #6 within Cables & Accessories. It carries 9,751 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#6in Cables & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,751per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Travel Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£153K£306K£460K£613K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

77

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

52%

Top 20: 87%

Open market

43%

  • Taygeer23%
  • sportvibe13%
  • Omivine6%
  • General Medi5%
  • gitzing5%
  • Yankony5%

Demand

Travel Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Travel Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel essentials2.7M/yr
  • holiday essentials1.3M/yr
  • travel847K/yr
  • holiday essentials for women574K/yr
  • travel accessories419K/yr
  • holiday essentials for men196K/yr
  • holiday accessories100K/yr
  • airplane essentials84K/yr
  • travel essentials women88K/yr
  • plane essentials63K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies8%−0.09

Allergic reaction

SKIN REACTION

Irritated skin

Size-Overall7%

doesnt fit

Too small

too big

Durability6%−0.05

Broke

Fell apart during the 1st time wearing them

Does not last

Comfort-Overall5%+0.88

Not comfortable at all

making it uncomfortable to wear

Not at all comfortable to wear

Color4%−0.04

Colour wasnt what expected

No colour

Very dark

Love

Quality-Overall14%+0.89

Amazing quality

Build quality is solid

Seems like decent build quality

Comfort-Overall14%+0.88

Comfortable to wear

Excellent comfort

Comfortable on your face

Value For Money9%+0.45

Excellent value

Excellent for the money

Excellent value

Size-Overall7%

Its a great snug fit

Easy to fit

Correct fit

Sleep Quality4%+0.29

Good night sleep

Comfortable Sleep Mask

Best sleep mask

Return

0.6% Return rate 60% Fixable by listing

Size-Overall38%▇█▇▇▇▆

doesnt fit

Too small

too big

Comfort-Overall12%▇▇▇█▇█

Not comfortable at all

making it uncomfortable to wear

Not at all comfortable to wear

Quality-Overall6%▆▇▇▅▇█

buy a better quality bag

Lack of quality control checking

Bad quality

Functionality-Overall4%█▆▅▇▅█
Color4%█▆▇▇▆▅

Colour wasnt what expected

No colour

Very dark

FAQ

Common Travel Accessories questions

Answered from the same tracked data.