- Flapen Score
- 34 / 100Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 4234
- Market size
- £193K/yr149K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 11 sellers
Flapen Score
Trackpad against its category
The dotted line is the Computers & Accessories average. Past it, Trackpad is stronger. Inside it, weaker.
Market
The Trackpad market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Trackpad 149K times last year and spent an estimated £193K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £193Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- apple trackpad41K searches a year
02 · Price
A sale here is worth £60.81.
Listings sell for £60.81 on average, from £26.91 to £100.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £60.81 that is £15K to £30K a year per listing.
- Average price
- £60.81inside the $15 to $100 sweet spot
- Price range
- £26.91–£100.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £15K–£30K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #560 within Keyboards, Mice & Input Devices. It carries 353 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 86%
- Out of stock, average day
- 14.3%
- Average rank
- #560in Keyboards, Mice & Input Devices
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 353per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Trackpad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Magic Trackpad: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
- Price
- £92.92
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 1y ago
Apple Magic Trackpad: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
- Price
- £100.52
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 1y ago
Amazon Basics Multi-Touch Trackpad with Gesture Control Wired USB-C PC Touchpad for Windows PCs (Not Support MacOS) 6.4 Inch 1.8 m Cable Black
- Price
- £26.91
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 5mo ago
ProtoArc T1 Plus Wireless Bluetooth Trackpad for Windows 10/11 Rechargeable
- Price
- £48.86
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 9mo ago
Perixx PERIPAD-506 Wired Slim USB Touchpad Large Size 135x116x14mm Multi-Touch Navigation Detachable USB-C Cable Black
- Price
- £29.14
- Rating
- 4.1/5
- Reviews
- 316
- Age
- 1y ago
Trending
90-day click momentumAmazon Basics Multi-Touch Trackpad with Gesture Control Wired USB-C PC Touchpad for Windows PCs (Not Support MacOS) 6.4 Inch 1.8 m Cable Black
- Price
- £26.91
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 5mo ago
ProtoArc T1 Plus Wireless Bluetooth Trackpad for Windows 10/11 Rechargeable
- Price
- £48.86
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 9mo ago
Apple Magic Trackpad 2 - multi-touch - wireless - Bluetooth - Rechargeable (Renewed)
- Price
- £93.81
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 7y ago
Apple Magic Trackpad: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
- Price
- £100.52
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 1y ago
Apple Magic Trackpad: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
- Price
- £92.92
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 1y ago
Newest
by launch dateAmazon Basics Multi-Touch Trackpad with Gesture Control Wired USB-C PC Touchpad for Windows PCs (Not Support MacOS) 6.4 Inch 1.8 m Cable Black
- Price
- £26.91
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 5mo ago
ProtoArc T1 Plus Wireless Bluetooth Trackpad for Windows 10/11 Rechargeable
- Price
- £48.86
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 9mo ago
Apple Magic Trackpad: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
- Price
- £92.92
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 1y ago
Apple Magic Trackpad: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
- Price
- £100.52
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 1y ago
Perixx PERIPAD-506 Wired Slim USB Touchpad Large Size 135x116x14mm Multi-Touch Navigation Detachable USB-C Cable Black
- Price
- £29.14
- Rating
- 4.1/5
- Reviews
- 316
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Apple74%
- Amazon Basics14%
- ProtoArc6%
- perixx3%
- BRIMFORD3%
Demand
Trackpad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Trackpad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple trackpad41K/yr
- trackpad25K/yr
- magic trackpad25K/yr
- apple magic trackpad11K/yr
- touchpad10K/yr
- wireless trackpad6K/yr
- bluetooth trackpad6K/yr
- trackpad mac6K/yr
- track pad5K/yr
- mac trackpad4K/yr
Reviews and returns
What reviews say buyers love and hate about Trackpad
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its a glorified mouse with one button
it doesnt click
Sometimes you have to click because it doesn't feel the tap
yes its expensive
Expensive
But pricey
it just doesn't fulfil the same functions as a mouse
It doesnt fully replace a mouse in terms of some functions
Did not work for me
not comfortable for me
can't get on with it
I guess this should make it hard wearing
spare ones aren't on laptops and PCs, this seems like a very odd choice, and doubly so to not have an adapter included
it doesn't work with Linux
Not Really Mac compatible
Love
Consistent and predictable touch, a good size
Great touchpad
Three buttons are great
Price is reasonable
Excellent for price
Good value for money
Easy to use
It has really made things easier for me because I can have laptop on table
The size is also practical
Great Quality
Their hardware seems decent
Excellent build quality
It pairs quickly over Bluetooth and works seamlessly with both Mac and iPad
Works great with Windows
Versatile and genuinely useful addition to a Windows setup
Return
4.2% Return rate 6% Fixable by listing
spare ones aren't on laptops and PCs, this seems like a very odd choice, and doubly so to not have an adapter included
it doesn't work with Linux
Not Really Mac compatible
On the slightly annoying side it says in the instructions it's not supposed to be connected by wire. presumably cable is only for charging
Why does this one not even connect to Linux
wired only and no customisation
it just doesn't fulfil the same functions as a mouse
It doesnt fully replace a mouse in terms of some functions
Did not work for me
its a glorified mouse with one button
it doesnt click
Sometimes you have to click because it doesn't feel the tap
It's a very large pad
* It's too big
needed something slightly larger
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Iphone 16 Charger
£1.1M/yr+0.2%
Monitor
£9.8M/yr-13.6%
Surface Pro Charger
£400K/yr-14.6%
Lenovo Thinkpad Laptop Charger
£149K/yr-15.2%
Headset
£4.5M/yr-12.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Trackpad questions
Answered from the same tracked data.