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Trackball Mouse

Fail

Demand is soft, at -22.5% this quarter, so Trackball Mouse is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£233K/yr160K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
63%top-5 click share · 8 brands · 138 sellers

Flapen Score

Trackball Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Trackball Mouse is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trackball Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trackball Mouse 160K times last year and spent an estimated £233K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
3.3%
Market size, estimated
£233Ka year
Peak month
November1.4× the quietest month
Top search term
trackball mouse62K searches a year

02 · Price

A sale here is worth £44.49.

Listings sell for £44.49 on average, from £21.75 to £155.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £44.49 that is £4K to £11K a year per listing.

Average price
£44.49inside the $15 to $100 sweet spot
Price range
£21.75–£155.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #152 within Keyboards, Mice & Input Devices. It carries 2,956 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#152in Keyboards, Mice & Input Devices
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,956per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Trackball Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£47K£70K£93K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

138

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Logitech38%
  • Kensington29%
  • Nulea14%
  • エレコム(ELECOM)6%
  • ProtoArc5%
  • TECKNET4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Trackball Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Trackball Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trackball mouse62K/yr
  • trackball28K/yr
  • trackball mouse wireless13K/yr
  • ball mouse9K/yr
  • rollerball mouse8K/yr
  • wireless trackball mouse7K/yr
  • track ball mouse wireless7K/yr
  • logitech trackball5K/yr
  • trackballs4K/yr
  • roller ball mouse4K/yr

Reviews and returns

What reviews say buyers love and hate about Trackball Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use18%+0.69

difficult to use

Hard to navigate

takes little bit to get used too

Size-Overall8%+0.67

and it's a bit difficult to find one that fits my

Not for small hands

Quite large

Touch/Button Controls6%

Button 1 was getting a bit hit and miss, so needed a replacement

the clunky button placement

The buttons are in an awkward position

Ease Of Cleaning6%−0.09

Cleaning doesnt help

there's no way to remove it to clean it - so I tried pairing the new mouse with the old USB connector

no amount of cleaning

Value For Money6%

As this mouse isn't cheap

expensive

for this price it's ridiculous that you have to tinker to get anything good

Love

Ease Of Use15%+0.69

Easy to operate

Very easy to use

Seriously handy

Quality-Overall11%+0.67

The device is well made

it feels high-quality on my desk

Excellent product

Touch/Button Controls8%

buttons are satisfying

the buttons feel even better

Easy to connect and multifunctional buttons

Value For Money8%

Worth every penny

Great value

Great value

Comfort-Overall8%+1.07

Reasonably comfortable

very comfortable in the hand

Quite comfortable and easy to use

Return

4.2% Return rate 13% Fixable by listing

Functionality-Overall25%█▅▆███
Touch/Button Controls11%▇█▅▄▆▅

Button 1 was getting a bit hit and miss, so needed a replacement

the clunky button placement

The buttons are in an awkward position

Size-Overall10%▄█▅▅▄▄

and it's a bit difficult to find one that fits my

Not for small hands

Quite large

Comfort-Overall10%▅▇█▄▇█
Connectivity-Overall7%█▆▅█▆▆

Unfortunately I couldnt get it work using Bluetooth

It won't connect to Bluetooth

Cannot get it to connect with bluetooth

FAQ

Common Trackball Mouse questions

Answered from the same tracked data.