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Tn248xl

Fail

Shoppers spend only $25K a year here, so Tn248xl is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£25K/yr10K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
63%top-5 click share · 13 brands · 90 sellers

Flapen Score

Tn248xl against its category

The dotted line is the Computers & Accessories average. Past it, Tn248xl is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tn248xl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tn248xl 10K times last year and spent an estimated £25K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
5.0%
Market size, estimated
£25Ka year
Top search term
tn248xl5K searches a year

02 · Price

A sale here is worth £52.81.

Listings sell for £52.81 on average, from £15.80 to £143.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £52.81 that is £0 to £5K a year per listing.

Average price
£52.81inside the $15 to $100 sweet spot
Price range
£15.80–£143.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #274 within Printers & Accessories. It carries 250 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
11.7%
Average rank
#274in Printers & Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
250per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
19 months

Products

Top Tn248xl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

90

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

  • Cool Toner24%
  • Brother21%
  • INFITONER11%
  • Denvoer11%
  • Palmtree8%
  • Timink7%

Search terms

Top Tn248xl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tn248xl5K/yr
  • tn2483K/yr
  • brother hl-l3220cwe toner2K/yr

Reviews and returns

What reviews say buyers love and hate about Tn248xl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall19%−0.18

Not compatible

Physically didn't fit my printer despite being advertised as being compatible

Incompatible, printer wouldnt accept them

Value For Money18%+1.95

Goof price toon

I understand that cheaper options arent always perfect

Cheaper

Quality-Overall11%+1.02

Rubbish

Absolute garbage

Poor Quality Product

Durability8%−0.09

So, I'm concerned that the printer drum has been damaged as per some of the other reviews

Longevity issues

not good for long

Functionality-Overall8%−0.05

which didn't work

no improvement was seen

However after probably less than 30 prints in three months blacks no longer solid

Love

Value For Money23%+1.95

Excellent price

Excellent Value for Money

Excellent Value for Money

Quality-Overall23%+1.02

Very good product and experience, easy to install and good quality

Great quality, speedy delivery, good price excellent company all round

Excellent Product

Assembly/Installation14%+1.24

Easy installation

can be installed

Very easy to set up

Compatibility-Overall9%−0.18

Compatible with my new printer

good compatibility

Installation and compatibility were great

Advertised Vs Actual Product7%+0.13

Just as described

Worked perfectly

Perfect and exactly how advertised

Return

1.8% Return rate 30% Fixable by listing

Compatibility-Overall40%▄▆██▇▇

Not compatible

Physically didn't fit my printer despite being advertised as being compatible

Incompatible, printer wouldnt accept them

Size-Overall22%█▅▄▄▅▅
Functionality-Overall14%█▇▆▄▄▄

which didn't work

no improvement was seen

However after probably less than 30 prints in three months blacks no longer solid

Advertised Vs Actual Product4%█▄▆▅▃▅

Physically didn't fit my printer despite being advertised as being compatible

Misleading title as it says TN248XL as the first word

Print Quality4%▁▁▅█▃▄

large blocks across the print wasting a lot of paper

print quality is really bad

Print Quality is absolutely awful

FAQ

Common Tn248xl questions

Answered from the same tracked data.