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Thunderbolt Cable

Fail

Shoppers spend an estimated $40K a year here, so Thunderbolt Cable is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£40K/yr71K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
64%top-5 click share · 17 brands · 32 sellers

Flapen Score

Thunderbolt Cable against its category

The dotted line is the Computers & Accessories average. Past it, Thunderbolt Cable is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thunderbolt Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thunderbolt Cable 71K times last year and spent an estimated £40K. The top 5 brands take 73% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
4.1%
Market size, estimated
£40Ka year
Peak month
January1.5× the quietest month
Top search term
thunderbolt cable50K searches a year

02 · Price

A sale here is worth £13.70.

Listings sell for £13.70 on average, from £4.66 to £55.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.70 that is £1K to £3K a year per listing.

Average price
£13.70under the $15 to $100 sweet spot
Price range
£4.66–£55.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #772 within Cables & Accessories. It carries 2,023 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#772in Cables & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,023per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Thunderbolt Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

32

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 97%

Open market

19%

  • Silkland27%
  • Amazon Basics19%
  • ConnBull12%
  • StarTech9%
  • Anker8%
  • Apple7%

Demand

Thunderbolt Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Thunderbolt Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thunderbolt cable50K/yr
  • thunderbolt 2 cable16K/yr
  • apple thunderbolt cable5K/yr
  • thunderbolt to thunderbolt cable1K/yr

Reviews and returns

What reviews say buyers love and hate about Thunderbolt Cable

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Charging”
1.9%of orders come back
“Charging pin broken”
A buyer, on “Charging”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thunderbolt Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data