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Thunderbolt Cable

Fail

Shoppers spend only $40K a year here, so Thunderbolt Cable is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£40K/yr71K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
64%top-5 click share · 17 brands · 32 sellers

Flapen Score

Thunderbolt Cable against its category

The dotted line is the Computers & Accessories average. Past it, Thunderbolt Cable is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thunderbolt Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thunderbolt Cable 71K times last year and spent an estimated £40K. The top 5 brands take 73% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
4.1%
Market size, estimated
£40Ka year
Peak month
January1.5× the quietest month
Top search term
thunderbolt cable50K searches a year

02 · Price

A sale here is worth £13.70.

Listings sell for £13.70 on average, from £4.66 to £55.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.70 that is £1K to £3K a year per listing.

Average price
£13.70under the $15 to $100 sweet spot
Price range
£4.66–£55.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #772 within Cables & Accessories. It carries 2,023 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#772in Cables & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,023per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Thunderbolt Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

32

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

19%

  • Silkland27%
  • Amazon Basics19%
  • ConnBull12%
  • StarTech9%
  • Anker8%
  • Apple7%

Demand

Thunderbolt Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Thunderbolt Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thunderbolt cable50K/yr
  • thunderbolt 2 cable16K/yr
  • apple thunderbolt cable5K/yr
  • thunderbolt to thunderbolt cable1K/yr

Reviews and returns

What reviews say buyers love and hate about Thunderbolt Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging8%−0.03

Charging pin broken

Item burnt when plugged in

its not really suitable to charge or use on an iPhone due to the fact its so short and stiff and the bulky usb-c plugs wont fit my iPhone when in its cover

Durability8%−0.09

Quickly broke

Initially a good cable then 5 months later it stopped working

Didnt last

Value For Money8%+0.59

the price is a bit much

Expensive for a cable

Not worth the money at all

Connectivity-Overall7%−0.03

Hence no connection

the connection to my device is now a bit loose

making the connection a bit intermittent

Flexibility7%−0.02

These cables do not bend or flex easily - do consider that factor

not very flexible

it's not the most flexible cable

Love

Quality-Overall32%+2.80

Very well made product

Great build quality

Decent quality

Charging9%−0.03

Works well with right fast charging plug

works well and charges quickly, no issues so far

Fast charging

Value For Money9%+0.59

Good value for money

Worth the money

Good for price

Advertised Vs Actual Product8%+0.20

As expected

Appears to do what it promises

exactly what I needed

Compatibility-Overall6%

compatible with fast charging/USB-C nicely

Fully TB5 compliant

Worked perfectly with my MacBook

Return

1.9% Return rate 12% Fixable by listing

Compatibility-Overall29%▇█▇█▇█
Functionality-Overall17%█▅▇▅▇▅
Connectivity-Overall11%▇▅▅▇█▆

Hence no connection

the connection to my device is now a bit loose

making the connection a bit intermittent

Charging9%▆▆▇█▄█

Charging pin broken

Item burnt when plugged in

its not really suitable to charge or use on an iPhone due to the fact its so short and stiff and the bulky usb-c plugs wont fit my iPhone when in its cover

Size-Overall8%▄▆▇█▄▇

its a bit too short

which is too big for the socket

didn't use any - they're just too short to be particularly useful

FAQ

Common Thunderbolt Cable questions

Answered from the same tracked data.