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Thunderbolt 4 Cable

Fail

Demand is soft, at -22.6% this quarter, so Thunderbolt 4 Cable is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£124K/yr181K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
72%top-5 click share · 13 brands · 20 sellers

Flapen Score

Thunderbolt 4 Cable against its category

The dotted line is the Computers & Accessories average. Past it, Thunderbolt 4 Cable is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thunderbolt 4 Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thunderbolt 4 Cable 181K times last year and spent an estimated £124K. The top 5 brands take 80% of clicks. Demand peaks in Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
5.7%
Market size, estimated
£124Ka year
Peak month
July2.8× the quietest month
Top search term
thunderbolt 4 cable98K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £5.86 to £22.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.02 that is £6K to £9K a year per listing.

Average price
£12.02under the $15 to $100 sweet spot
Price range
£5.86–£22.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #641 within Cables & Accessories. It carries 1,016 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#641in Cables & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,016per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Thunderbolt 4 Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • Silkland31%
  • Amazon Basics21%
  • Anker17%
  • ConnBull6%
  • Ubluker4%
  • HYairspy3%
  • Open — no brand owns it (7 brands, 16%)

Demand

Thunderbolt 4 Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.8×

Search terms

Top Thunderbolt 4 Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thunderbolt 4 cable98K/yr
  • thunderbolt cable50K/yr
  • thunderbolt 410K/yr
  • usb c thunderbolt cable7K/yr
  • usb c 40gbps cable4K/yr
  • thunderbolt 4 usb c cable4K/yr
  • anker thunderbolt 4 cable5K/yr
  • usb c thunderbolt 4 cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Thunderbolt 4 Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flexibility10%−0.04

These cables do not bend or flex easily - do consider that factor

not very flexible

it's not the most flexible cable

Advertised Vs Actual Product8%

The wording is deliberately ambiguous

The picture is also a bit misleading as it is very short. at least the one that I bought

It did not work as described

Durability7%−0.09

Initially a good cable then 5 months later it stopped working

18 month lifespan. failed by 2026 (1.5 years)

Stopped working a few weeks after I bought it

Socket/Port/Plug6%+0.12

A lot of USB-C cables have some pins missing

The connectors seem a bit short

tight fit in the USB-C port

Thickness6%−0.05

The cable is quite thick

Too thick

This one is much thicker

Love

Quality-Overall30%+2.44

Decent quality

Great build quality

preserves all quality

Charging11%+0.16

Works well with right fast charging plug

Fast charging

does work great when charging my MacBook

Advertised Vs Actual Product9%

Appears to do what it promises

Works as intended

As expected

Value For Money8%+0.18

Good for price

Worth the money

Excellent value for money

Strength6%+0.68

Its a great and sturdy cable

Strong

Strong sturdy thunderbolt cable

Return

1.5% Return rate 11% Fixable by listing

Compatibility-Overall29%▅▆▄█▇▇
Functionality-Overall16%█▄█▄▅▄
Connectivity-Overall13%▅▄▇▅▆█
Length9%▇█▃▃▃▃
Size-Overall8%▃▃▄█▄▄

didn't use any - they're just too short to be particularly useful

FAQ

Common Thunderbolt 4 Cable questions

Answered from the same tracked data.