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Thunderbolt 4 Cable

Fail

Demand is soft, at -22.6% this quarter, so Thunderbolt 4 Cable is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£124K/yr181K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
72%top-5 click share · 13 brands · 20 sellers

Flapen Score

Thunderbolt 4 Cable against its category

The dotted line is the Computers & Accessories average. Past it, Thunderbolt 4 Cable is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thunderbolt 4 Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thunderbolt 4 Cable 181K times last year and spent an estimated £124K. The top 5 brands take 80% of clicks. Demand peaks in Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
5.7%
Market size, estimated
£124Ka year
Peak month
July2.8× the quietest month
Top search term
thunderbolt 4 cable98K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £5.86 to £22.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.02 that is £6K to £9K a year per listing.

Average price
£12.02under the $15 to $100 sweet spot
Price range
£5.86–£22.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #641 within Cables & Accessories. It carries 1,016 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#641in Cables & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,016per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Thunderbolt 4 Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

20

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

16%

  • Silkland31%
  • Amazon Basics21%
  • Anker17%
  • ConnBull6%
  • Ubluker4%
  • HYairspy3%
  • Open — no brand owns it (7 brands, 16%)

Demand

Thunderbolt 4 Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.8×

Search terms

Top Thunderbolt 4 Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thunderbolt 4 cable98K/yr
  • thunderbolt cable50K/yr
  • thunderbolt 410K/yr
  • usb c thunderbolt cable7K/yr
  • usb c 40gbps cable4K/yr
  • thunderbolt 4 usb c cable4K/yr
  • anker thunderbolt 4 cable5K/yr
  • usb c thunderbolt 4 cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Thunderbolt 4 Cable

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Flexibility”
1.5%of orders come back
“These cables do not bend or flex easily - do consider that factor”
A buyer, on “Flexibility”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thunderbolt 4 Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data