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Thunderbolt 3 Cable

Fail

Shoppers spend only $15K a year here, so Thunderbolt 3 Cable is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£15K/yr26K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
65%top-5 click share · 12 brands · 34 sellers

Flapen Score

Thunderbolt 3 Cable against its category

The dotted line is the Computers & Accessories average. Past it, Thunderbolt 3 Cable is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thunderbolt 3 Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thunderbolt 3 Cable 26K times last year and spent an estimated £15K. The top 5 brands take 78% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
4.6%
Market size, estimated
£15Ka year
Peak month
November1.7× the quietest month
Top search term
thunderbolt 3 cable17K searches a year

02 · Price

A sale here is worth £12.43.

Listings sell for £12.43 on average, from £4.66 to £29.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £12.43 that is £1K to £3K a year per listing.

Average price
£12.43under the $15 to $100 sweet spot
Price range
£4.66–£29.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,053 within Cables & Accessories. It carries 1,108 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#1,053in Cables & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,108per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Thunderbolt 3 Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

34

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Amazon Basics29%
  • Silkland26%
  • Cable Matters9%
  • SABRENT7%
  • Anker7%
  • ZIKNYDO6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Thunderbolt 3 Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Thunderbolt 3 Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thunderbolt 3 cable17K/yr
  • usb c thunderbolt cable7K/yr
  • thunderbolt 33K/yr

Reviews and returns

What reviews say buyers love and hate about Thunderbolt 3 Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flexibility11%−0.06

These cables do not bend or flex easily - do consider that factor

not very flexible

it's not the most flexible cable

Value For Money7%−0.02

Expensive for a cable

Not worth the money at all

Not cheap,

Advertised Vs Actual Product7%

The wording is deliberately ambiguous

The picture is also a bit misleading as it is very short. at least the one that I bought

It did not work as described

Thickness6%−0.06

The cable is quite thick

Too thick

This one is much thicker

Durability5%−0.07

Initially a good cable then 5 months later it stopped working

18 month lifespan. failed by 2026 (1.5 years)

Love

Quality-Overall31%+2.68

Decent quality

Very well made product

Great build quality

Charging11%−0.01

Good charging cable

Fast charging

it is also great for charging devices too

Advertised Vs Actual Product7%

Appears to do what it promises

Works as intended

As expected

Strength6%+0.60

Its a great and sturdy cable

Stable Cable

Strong

Durability6%−0.07

very durable

feels very durable - which does amount to a less flexible cable

Well made it will last a lifetime

Return

1.6% Return rate 11% Fixable by listing

Compatibility-Overall30%▅▆▄█▇▇

Not suitable for iPhone cases

Functionality-Overall17%█▄▇▄▄▄
Connectivity-Overall12%▆▅█▅▅▆
Length10%▆█▃▃▄▄
Size-Overall7%▃▆▆█▇▆

The only downside is that the cable plug is quite large

The connectors themselves are a bit larger than I've seen before on similar cables

didn't use any - they're just too short to be particularly useful

FAQ

Common Thunderbolt 3 Cable questions

Answered from the same tracked data.