thermal paste
Skip itPrices mostly outside the sweet spot ($3.28–$14.44) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good£523K£523K/yr · 501K searches
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Review moat
Bad21,122.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£3.28–£14.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thermal paste is a £523K/yr Amazon United Kingdom market (501K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
thermal paste market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- £493K–£616K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
64
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
1%
- ARCTIC66%
- BSFF16%
- SYY5%
- Thermal Grizzly4%
- Noctua4%
- Xinyig3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Top thermal paste search terms
- thermal paste356K/yr
- thermal paste cpu40K/yr
- cpu thermal paste31K/yr
- arctic mx-616K/yr
- arctic thermal paste6K/yr
- arctic mx-45K/yr
- cpu paste5K/yr
- mx45K/yr
- pc thermal paste3K/yr
- thermal paste for cpu3K/yr
Top thermal paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARCTIC MX-4 (4 g) - Premium Performance Thermal Paste for all processors (CPU GPU - PC PS4 XBOX) very high thermal conductivity long durability safe application non-conductive non-capacitive
ARCTIC£4.824.7★104,401 rev
BSFF Thermal Paste 5.5g with Toolkit CPU Paste Thermal Compound Paste Heatsink for IC/Processor/CPU/All Coolers Carbon Based High Performance
BSFF£4.404.7★8,811 rev
ARCTIC MX-6 (4 g incl. 6 MX Cleaner) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive
ARCTIC£6.254.7★11,057 rev
ARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC£6.484.7★3,719 rev
ARCTIC MX-6 (4 g) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive
ARCTIC£5.404.7★16,299 rev
Newest
by launch dateARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC£6.483,719 rev
ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC£6.393,719 rev
ARCTIC MX-7 (2 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC£5.033,719 rev
ARCTIC MX-7 (4 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC£5.403,719 rev
2PCS Thermal Paste for CPU CPU Paste Thermal High-Performance Thermal Plaster Heatsink Paste for IC/CPU/All Coolers Thermal Grease with High Thermal Conductivity Thermal Compound Paste Heatsink(3g)
Xinyig£3.57128 rev
Trending
90-day click momentumARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC£6.484.7★
ARCTIC MX-6 (4 g incl. 6 MX Cleaner) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive
ARCTIC£6.254.7★
ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
ARCTIC£6.394.7★
Thermal Grizzly Duronaut - 6 Gram - Enhanced Durability & High Performance Thermal Paste - for Maximum Thermal Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox
Thermal Grizzly£14.444.5★
ARCTIC MX-4 (8 g) - Premium Performance Thermal Paste for all processors (CPU GPU - PC PS4 XBOX) very high thermal conductivity long durability safe application non-conductive non-capacitive
ARCTIC£5.584.8★
What buyers say about thermal paste
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and very easy to apply”
“delivers consistently solid temps”
“As advertised”
“Very affordable”
“Very easy to use”
“includes effective cleaning wipes”
“thick lad”
“still manageable”
“worked well, Pc didn't sent any alerts, works well, thanks”
“it smells nice too”
What buyers complain about
“reacting to the heat”
“Comes out thick like body filler”
“hard to work with”
“this is just poor quality”
“Bit expensive,”
“they STINK”
“it did not do its job at all”
“its quite big”
“Not long enough did message to see if they had any longer ones”
“I can only assume the supplier didn't store it properly”
Top return reasons
Common questions
- Is thermal paste profitable to sell on Amazon United Kingdom?
- The niche generates £523K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the thermal paste niche?
- 7 brands and 64 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in thermal paste?
- Top complaints mined from reviews: Heating, Thickness, Ease Of Use. The return rate is 0.7%.
- When does demand for thermal paste peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the thermal paste niche?
- Listings span £3.28–£14.44; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 21,123 reviews — the moat a new listing must climb.