Thermal Paste
FailPrices span $3.28–$14.44, mostly outside the sweet spot, so Thermal Paste is a Fail.
- Flapen Score
- 41 / 100Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 4241
- Market size
- £523K/yr501K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 64 sellers
Flapen Score
Thermal Paste against its category
The dotted line is the Computers & Accessories average. Past it, Thermal Paste is stronger. Inside it, weaker.
Market
The Thermal Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thermal Paste 501K times last year and spent an estimated £523K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
16.9% of searches ended in a purchase last week.
Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £523K a year.
- Searches, last 12 months
- 501K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 16.9%
- Market size, estimated
- £523Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- thermal paste356K searches a year
02 · Price
A sale here is worth £6.16.
Listings sell for £6.16 on average, from £3.28 to £14.44. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £6.16 that is £31K to £37K a year per listing.
- Average price
- £6.16under the $15 to $100 sweet spot
- Price range
- £3.28–£14.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £31K–£37K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Components & Replacement Parts. It carries 21,123 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #106in Components & Replacement Parts
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 21,123per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Thermal Paste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ARCTIC MX-4 (4 g) - Premium Performance Thermal Paste for all processors (CPU GPU - PC PS4 XBOX) very high thermal conductivity long durability safe application non-conductive non-capacitive
- Price
- £4.82
- Rating
- 4.7/5
- Reviews
- 104,401
- Age
- 6y ago
BSFF Thermal Paste 5.5g with Toolkit CPU Paste Thermal Compound Paste Heatsink for IC/Processor/CPU/All Coolers Carbon Based High Performance
- Price
- £4.40
- Rating
- 4.7/5
- Reviews
- 8,811
- Age
- 4y ago
ARCTIC MX-6 (4 g incl. 6 MX Cleaner) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 11,057
- Age
- 3y ago
ARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-6 (4 g) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 16,299
- Age
- 3y ago
Trending
90-day click momentumARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-6 (4 g incl. 6 MX Cleaner) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 11,057
- Age
- 3y ago
ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
Thermal Grizzly Duronaut - 6 Gram - Enhanced Durability & High Performance Thermal Paste - for Maximum Thermal Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox
- Price
- £14.44
- Rating
- 4.5/5
- Reviews
- 2,270
- Age
- 1y ago
ARCTIC MX-4 (8 g) - Premium Performance Thermal Paste for all processors (CPU GPU - PC PS4 XBOX) very high thermal conductivity long durability safe application non-conductive non-capacitive
- Price
- £5.58
- Rating
- 4.8/5
- Reviews
- 17,887
- Age
- 7y ago
Newest
by launch dateARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-7 (2 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £5.03
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-7 (4 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
2PCS Thermal Paste for CPU CPU Paste Thermal High-Performance Thermal Plaster Heatsink Paste for IC/CPU/All Coolers Thermal Grease with High Thermal Conductivity Thermal Compound Paste Heatsink(3g)
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
64
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
1%
- ARCTIC66%
- BSFF16%
- SYY5%
- Thermal Grizzly4%
- Noctua4%
- Xinyig3%
- Open — no brand owns it (1 brand, 1%)
Demand
Thermal Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Thermal Paste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thermal paste356K/yr
- thermal paste cpu40K/yr
- cpu thermal paste31K/yr
- arctic mx-616K/yr
- arctic thermal paste6K/yr
- arctic mx-45K/yr
- cpu paste5K/yr
- mx45K/yr
- pc thermal paste3K/yr
- thermal paste for cpu3K/yr
Reviews and returns
What reviews say buyers love and hate about Thermal Paste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
reacting to the heat
very high temperatures
Continued overheating after use
Comes out thick like body filler
The paste is extremely thick
Much too thick
hard to work with
difficult to apply
Harder to use at first
this is just poor quality
Expensive rubbish
Not as good as it should be
Bit expensive,
Only downside is its a bit pricey
Expensive
Love
Great quality and very easy to apply
Excellent quality product
No complaints so far
delivers consistently solid temps
Nobody complained, no returns due to heating issues
no more overheating issues
As advertised
works as expected
Product matches description
Very affordable
Good value
Excellent Value
Very easy to use
This was easy to put on
easy to work with
Return
0.7% Return rate 3% Fixable by listing
it did not do its job at all
Doesn't work
this is just poor quality
Expensive rubbish
Not as good as it should be
reacting to the heat
very high temperatures
Continued overheating after use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thermal Paste questions
Answered from the same tracked data.