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Thermal Paste

Fail

Prices span $3.28–$14.44, mostly outside the sweet spot, so Thermal Paste is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£523K/yr501K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
72%top-5 click share · 7 brands · 64 sellers

Flapen Score

Thermal Paste against its category

The dotted line is the Computers & Accessories average. Past it, Thermal Paste is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Paste 501K times last year and spent an estimated £523K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £523K a year.

Searches, last 12 months
501K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
16.9%
Market size, estimated
£523Ka year
Peak month
September2.1× the quietest month
Top search term
thermal paste356K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £3.28 to £14.44. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £6.16 that is £31K to £37K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£3.28–£14.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£31K–£37K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Components & Replacement Parts. It carries 21,123 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#106in Components & Replacement Parts
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,123per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Thermal Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£105K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

64

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

1%

  • ARCTIC66%
  • BSFF16%
  • SYY5%
  • Thermal Grizzly4%
  • Noctua4%
  • Xinyig3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Thermal Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Thermal Paste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thermal paste356K/yr
  • thermal paste cpu40K/yr
  • cpu thermal paste31K/yr
  • arctic mx-616K/yr
  • arctic thermal paste6K/yr
  • arctic mx-45K/yr
  • cpu paste5K/yr
  • mx45K/yr
  • pc thermal paste3K/yr
  • thermal paste for cpu3K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Paste

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Heating”
0.7%of orders come back
“reacting to the heat”
A buyer, on “Heating”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thermal Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data