Thermal Paste
prices mostly outside the sweet spot ($3.28–$14.44) — Thermal Paste doesn't clear our bar today.
Flapen Score
Is Thermal Paste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Thermal Paste is a £523K/yr Amazon United Kingdom market (501K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.
Thermal Paste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.1% over the last 90 days and 16.9% of searches end in a purchase.
£523K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 18 products
Top Thermal Paste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ARCTIC MX-4 (4 g) - Premium Performance Thermal Paste for all processors (CPU GPU - PC PS4 XBOX) very high thermal conductivity long durability safe application non-conductive non-capacitive
- Price
- £4.82
- Rating
- 4.7/5
- Reviews
- 104,401
- Age
- 6y ago
BSFF Thermal Paste 5.5g with Toolkit CPU Paste Thermal Compound Paste Heatsink for IC/Processor/CPU/All Coolers Carbon Based High Performance
- Price
- £4.40
- Rating
- 4.7/5
- Reviews
- 8,811
- Age
- 4y ago
ARCTIC MX-6 (4 g incl. 6 MX Cleaner) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 11,057
- Age
- 3y ago
ARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-6 (4 g) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 16,299
- Age
- 3y ago
Trending
90-day click momentumARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-6 (4 g incl. 6 MX Cleaner) - Ultimate Performance Thermal Paste for CPU consoles graphics cards laptops very high thermal conductivity long durability non-conductive non-capacitive
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 11,057
- Age
- 3y ago
ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
Thermal Grizzly Duronaut - 6 Gram - Enhanced Durability & High Performance Thermal Paste - for Maximum Thermal Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox
- Price
- £14.44
- Rating
- 4.5/5
- Reviews
- 2,270
- Age
- 1y ago
ARCTIC MX-4 (8 g) - Premium Performance Thermal Paste for all processors (CPU GPU - PC PS4 XBOX) very high thermal conductivity long durability safe application non-conductive non-capacitive
- Price
- £5.58
- Rating
- 4.8/5
- Reviews
- 17,887
- Age
- 7y ago
Newest
by launch dateARCTIC MX-7 (4 g incl. MX-Cleaner) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.48
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-7 (8 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-7 (2 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £5.03
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
ARCTIC MX-7 (4 g) - Ultimate Performance Thermal Paste for CPUs Consoles Graphics Cards Laptops Processors Very High Thermal Conductivity Long Durability Non-Conductive Non-Capacitive
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 3,719
- Age
- 9mo ago
2PCS Thermal Paste for CPU CPU Paste Thermal High-Performance Thermal Plaster Heatsink Paste for IC/CPU/All Coolers Thermal Grease with High Thermal Conductivity Thermal Compound Paste Heatsink(3g)
- Price
- £3.57
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
64
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
1%
- ARCTIC66%
- BSFF16%
- SYY5%
- Thermal Grizzly4%
- Noctua4%
- Xinyig3%
- Open — no brand owns it (1 brand, 1%)
Thermal Paste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
Top Thermal Paste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- thermal paste356K/yr
- thermal paste cpu40K/yr
- cpu thermal paste31K/yr
- arctic mx-616K/yr
- arctic thermal paste6K/yr
- arctic mx-45K/yr
- cpu paste5K/yr
- mx45K/yr
- pc thermal paste3K/yr
- thermal paste for cpu3K/yr
What reviews say buyers love and hate about Thermal Paste
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great quality and very easy to apply”
“delivers consistently solid temps”
“As advertised”
“Very affordable”
“Very easy to use”
What buyers complain about
71% of reviews“reacting to the heat”
“Comes out thick like body filler”
“hard to work with”
“this is just poor quality”
“Bit expensive,”
Thermal Paste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Thermal Paste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
