surface pro keyboard
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great193.84avg incumbent reviews — the moat a new listing must climb
Avg price
Great£61.35avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£28.28–£158.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£209K£209K/yr · 95K searches
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, surface pro keyboard is a £209K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
surface pro keyboard market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £153K–£184K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #353
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 76%
- Out of stock
- 11.5%
- Avg brand age
- 37 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
12%
- Microsoft25%
- Synchro Bands18%
- ORDA13%
- Arteck13%
- SSS·GRGB10%
- TECHGEAR9%
- Open — no brand owns it (3 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Top surface pro keyboard search terms
- surface pro keyboard29K/yr
- microsoft surface pro keyboard17K/yr
- surface pro 9 keyboard10K/yr
- microsoft surface keyboard9K/yr
- surface pro 8 keyboard8K/yr
- surface keyboard7K/yr
- surface pro 11 keyboard7K/yr
- microsoft surface pro 9 keyboard4K/yr
- microsoft surface pro 11 keyboard4K/yr
Top surface pro keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ORDA for Surface Pro 11 10 9 8 X Keyboard Case 13 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 11-Color Backlit Multi-Gestures Trackpad Pen Holder
ORDA£41.004.4★10 rev
Type Cover for Microsoft Surface Pro 8 9 10 X or 11 Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard (black No Backlit)
Synchro Bands£42.193.3★47 rev
Microsoft Surface Pro Signature Blue Keyboard - UK English Keyboard Layout
Microsoft£134.544.2★41 rev
Wireless Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad & Pen Holder Built-in Battery Grey Leather
SSS·GRGB£36.443.8★24 rev
Arteck Microsoft Surface Keyboard Type Cover Ultra-Slim Portable Bluetooth Wireless Keyboard with Touchpad Built-in Rechargeable Battery for Surface Pro 10 Pro 9
Arteck£30.793.9★490 rev
Newest
by launch date
Rii Bluetooth Microsoft Surface Pro Keyboard with Touchpad 7 Color Backlits Compatible with Microsoft Surface Pro 8/Pro 9/Pro X Only Ultra-Slim with Cover Only Used when Connected to Bluetooth
Rii£33.091 rev
Dexnor for Microsoft Surface Pro 13-inch 12th Edition/11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case Floating Cantilever Stand Trackpad Backlit (NOT for Business)
Dexnor£135.3036 rev
ORDA for Surface Pro 11 10 9 8 X Keyboard Case 13 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 11-Color Backlit Multi-Gestures Trackpad Pen Holder
ORDA£41.0010 rev
Wireless Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad & Pen Holder Built-in Battery Grey Leather
SSS·GRGB£36.4424 rev
Wireless Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad & Pen Holder Built-in Battery Black Leather
SSS·GRGB£35.9124 rev
Trending
90-day click momentum
Microsoft Surface Keyboard (2nd Edition) | QWERTZ
Microsoft£103.204.6★
Rii Bluetooth Microsoft Surface Pro Keyboard with Touchpad 7 Color Backlits Compatible with Microsoft Surface Pro 8/Pro 9/Pro X Only Ultra-Slim with Cover Only Used when Connected to Bluetooth
Rii£33.091.0★
Dexnor for Microsoft Surface Pro 13-inch 12th Edition/11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case Floating Cantilever Stand Trackpad Backlit (NOT for Business)
Dexnor£135.303.3★
ORDA for Surface Pro 11 10 9 8 X Keyboard Case 13 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 11-Color Backlit Multi-Gestures Trackpad Pen Holder
ORDA£41.004.4★
New Microsoft Surface Pro X Keyboard (QJW-00001)
Microsoft£66.524.6★
What buyers say about surface pro keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“surprisingly well made”
“Great value”
“Nice fit”
“Good battery life, too, very happy to have found this solution”
“As expected”
“That is an iPad compatible keypad”
“Good Bluetooth enabled keyboard”
“Easy assembly”
“Very easy to use”
“The matte surface looks high-quality”
What buyers complain about
“Did not work”
“Unfortunate that it doesnt charge with the monitor”
“broke after 6 months”
“I have problems connecting it - even though its just magnetic it is very temperamental”
“Trackpad right/left click also getting worse with very firm pressure required to work”
“Description lied”
“Constant buzz from vibration”
“Not at all compatible with Surface pro laptops”
“Needs to constantly be refreshed”
“Anyway, a magnet in contact with the touchscreen will damage it”
Top return reasons
Common questions
- Is surface pro keyboard profitable to sell on Amazon United Kingdom?
- The niche generates £209K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the surface pro keyboard niche?
- 9 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in surface pro keyboard?
- Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 6.0% — above our launch gate.
- When does demand for surface pro keyboard peak?
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the surface pro keyboard niche?
- Listings span £28.28–£158.92; the average listing price is £61.35 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.