Surface Pro Keyboard
soft demand (-24.7% this quarter) — Surface Pro Keyboard doesn't clear our bar today.
Flapen Score
Is Surface Pro Keyboard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Surface Pro Keyboard is a £209K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Surface Pro Keyboard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -24.7% over the last 90 days and 3.6% of searches end in a purchase.
£209K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 25 products
Top Surface Pro Keyboard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ORDA for Surface Pro 11 10 9 8 X Keyboard Case 13 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 11-Color Backlit Multi-Gestures Trackpad Pen Holder
- Price
- £41.00
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 8mo ago
Type Cover for Microsoft Surface Pro 8 9 10 X or 11 Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard (black No Backlit)
- Price
- £42.19
- Rating
- 3.3/5
- Reviews
- 47
- Age
- 2y ago
Microsoft Surface Pro Signature Blue Keyboard - UK English Keyboard Layout
- Price
- £134.54
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago
Wireless Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad & Pen Holder Built-in Battery Grey Leather
- Price
- £36.44
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago
Arteck Microsoft Surface Keyboard Type Cover Ultra-Slim Portable Bluetooth Wireless Keyboard with Touchpad Built-in Rechargeable Battery for Surface Pro 10 Pro 9
- Price
- £30.79
- Rating
- 3.9/5
- Reviews
- 490
- Age
- 4y ago
Trending
90-day click momentum
Microsoft Surface Keyboard (2nd Edition) | QWERTZ
- Price
- £103.20
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Rii Bluetooth Microsoft Surface Pro Keyboard with Touchpad 7 Color Backlits Compatible with Microsoft Surface Pro 8/Pro 9/Pro X Only Ultra-Slim with Cover Only Used when Connected to Bluetooth
- Price
- £33.09
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Dexnor for Microsoft Surface Pro 13-inch 12th Edition/11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case Floating Cantilever Stand Trackpad Backlit (NOT for Business)
- Price
- £135.30
- Rating
- 3.3/5
- Reviews
- 36
- Age
- 6mo ago
ORDA for Surface Pro 11 10 9 8 X Keyboard Case 13 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 11-Color Backlit Multi-Gestures Trackpad Pen Holder
- Price
- £41.00
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 8mo ago
New Microsoft Surface Pro X Keyboard (QJW-00001)
- Price
- £66.52
- Rating
- 4.6/5
- Reviews
- 704
- Age
- 6y ago
Newest
by launch dateRii Bluetooth Microsoft Surface Pro Keyboard with Touchpad 7 Color Backlits Compatible with Microsoft Surface Pro 8/Pro 9/Pro X Only Ultra-Slim with Cover Only Used when Connected to Bluetooth
- Price
- £33.09
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Dexnor for Microsoft Surface Pro 13-inch 12th Edition/11/9 Case with Keyboard Magic-Style Keyboard Case with Detachable Magnetic Case Floating Cantilever Stand Trackpad Backlit (NOT for Business)
- Price
- £135.30
- Rating
- 3.3/5
- Reviews
- 36
- Age
- 6mo ago
ORDA for Surface Pro 11 10 9 8 X Keyboard Case 13 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 11-Color Backlit Multi-Gestures Trackpad Pen Holder
- Price
- £41.00
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 8mo ago
Wireless Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad & Pen Holder Built-in Battery Grey Leather
- Price
- £36.44
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago
Wireless Bluetooth Keyboard for Microsoft Surface Pro 11/10/9/8/X US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad & Pen Holder Built-in Battery Black Leather
- Price
- £35.91
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 flat
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
12%
- Microsoft25%
- Synchro Bands18%
- ORDA13%
- Arteck13%
- SSS·GRGB10%
- TECHGEAR9%
- Open — no brand owns it (3 brands, 12%)
Surface Pro Keyboard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.9×
Top Surface Pro Keyboard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- surface pro keyboard29K/yr
- microsoft surface pro keyboard17K/yr
- surface pro 9 keyboard10K/yr
- microsoft surface keyboard9K/yr
- surface pro 8 keyboard8K/yr
- surface keyboard7K/yr
- surface pro 11 keyboard7K/yr
- microsoft surface pro 9 keyboard4K/yr
- microsoft surface pro 11 keyboard4K/yr
What reviews say buyers love and hate about Surface Pro Keyboard
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“surprisingly well made”
“Great value”
“Nice fit”
“Good battery life, too, very happy to have found this solution”
“As expected”
What buyers complain about
70% of reviews“Did not work”
“Unfortunate that it doesnt charge with the monitor”
“broke after 6 months”
“I have problems connecting it - even though its just magnetic it is very temperamental”
“Trackpad right/left click also getting worse with very firm pressure required to work”
Surface Pro Keyboard return rate & reasons
Why buyers send it back, as a share of all return requests.
6.0%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Surface Pro Keyboard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
