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Surface Pro Docking Station

Fail

The top 5 brands take 100% of clicks, so Surface Pro Docking Station is a Fail.

Flapen Score
37
37 / 100
Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 42
Market size
£69K/yr21K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
63%top-5 click share · 4 brands · 44 sellers

Flapen Score

Surface Pro Docking Station against its category

The dotted line is the Computers & Accessories average. Past it, Surface Pro Docking Station is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pro Docking Station market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surface Pro Docking Station 21K times last year and spent an estimated £69K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
3.8%
Market size, estimated
£69Ka year
Top search term
surface pro docking station8K searches a year

02 · Price

A sale here is worth £84.72.

Listings sell for £84.72 on average, from £11.52 to £219.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £84.72 that is £0 to £8K a year per listing.

Average price
£84.72inside the $15 to $100 sweet spot
Price range
£11.52–£219.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #356 within Laptop Accessories. It carries 303 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
88%
Out of stock, average day
8.1%
Average rank
#356in Laptop Accessories
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Surface Pro Docking Station products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Microsoft57%
  • Rocketek39%
  • Bawanfa3%
  • Lemorele1%

Search terms

Top Surface Pro Docking Station search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surface pro docking station8K/yr
  • surface dock6K/yr
  • microsoft surface dock4K/yr
  • surface dock 23K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pro Docking Station

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.10

I don't think it's worth the money

Over priced

Advertised Vs Actual Product25%−0.08

I'm highly suspicious about that claim

Charging13%−0.12

doesn't come with a plug nor does it charge the computer

Functionality-Overall8%−0.03

didn't effect is functionality

Adhesion/Stickiness8%−0.03

Works perfectly well although could of done with a clean before they sent it - some rsidue on the device, sticky

Love

Value For Money25%−0.10

Great Value

Excellent value

Well worth every penny

Advertised Vs Actual Product15%−0.08

Does the job perfectly

Does what it says on the tin

Quality-Overall10%+0.96

Great product

Good product

Portability10%−0.07

Good for everyday productivity and casual use

makes my work laptop extremely portable

Product Condition8%+1.27

Like new

Return

4.3% Return rate 11% Fixable by listing

Compatibility-Overall31%█▃▆▅▅▇
Functionality-Overall12%▄▅▄▂█▂

didn't effect is functionality

Connectivity-Overall12%▄▃▇▄▅█
Charging10%▄▄▄▄▃█

doesn't come with a plug nor does it charge the computer

Advertised Vs Actual Product7%▃▄▅█▇▁

I'm highly suspicious about that claim

FAQ

Common Surface Pro Docking Station questions

Answered from the same tracked data.