Surface Pro Docking Station
FailThe top 5 brands take 100% of clicks, so Surface Pro Docking Station is a Fail.
- Flapen Score
- 37 / 100Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 4237
- Market size
- £69K/yr21K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 63%top-5 click share · 4 brands · 44 sellers
Flapen Score
Surface Pro Docking Station against its category
The dotted line is the Computers & Accessories average. Past it, Surface Pro Docking Station is stronger. Inside it, weaker.
Market
The Surface Pro Docking Station market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Surface Pro Docking Station 21K times last year and spent an estimated £69K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £69Ka year
- Top search term
- surface pro docking station8K searches a year
02 · Price
A sale here is worth £84.72.
Listings sell for £84.72 on average, from £11.52 to £219.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £84.72 that is £0 to £8K a year per listing.
- Average price
- £84.72inside the $15 to $100 sweet spot
- Price range
- £11.52–£219.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #356 within Laptop Accessories. It carries 303 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 88%
- Out of stock, average day
- 8.1%
- Average rank
- #356in Laptop Accessories
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 303per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Surface Pro Docking Station products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
New Microsoft Surface Dock Triple Displays Dual HDMI+VGA with Power Adapter 12 in 1 Surface Docking Station for Microsoft Surface Pro 12/11/10/9/8/X/7/6/5/4/3 Surface Laptop 7/6/5/4/3/2/1 Book Go
- Price
- £110.18
- Rating
- 3.6/5
- Reviews
- 58
- Age
- 7mo ago

Microsoft Surface Dock (Renewed)
- Price
- £11.52
- Rating
- 4.5/5
- Reviews
- 543
- Age
- 6y ago

Microsoft Surface Dock
- Price
- £62.24
- Rating
- 4.4/5
- Reviews
- 679
- Age
- 10y ago

Microsoft Surface Dock 2 (4x USB-C 2x USB-A Gigabit Ethernet port Audio port)
- Price
- £166.77
- Rating
- 4.1/5
- Reviews
- 309
- Age
- 6y ago

Microsoft Surface Thunderbolt 4 Dock Triple Displays 11 in 1 Surface Docking Station with 4K HDMI+DP+VGA for Surface Pro 11/10/9/8/X/7+/7 Laptop 7/6/5/4/3 Laptop Studio 2/1 Go 4/3/2/1
- Price
- £64.92
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 1y ago
Trending
90-day click momentum
Surface Thunderbolt 4 Hub Support 4K HDMI Video+8K@30Hz+40Gbps Data Transfer+100W PD Charging Aluminum USBC Hub Surface Pro Hub for Surface Pro 9/8/X
- Price
- £25.48
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 7mo ago

Surface Docking Station 12-in-1 Triple Displays VGA +Dual HDMI Surface Dock Surface Pro Docking Station for Surface Pro 11/10/9/8/X/7/6/5/4/3 Surface Book Surface Laptop Surface Go Dock
- Price
- £81.57
- Rating
- 4.0/5
- Reviews
- 135
- Age
- 6mo ago

Microsoft Surface Dock
- Price
- £62.24
- Rating
- 4.4/5
- Reviews
- 679
- Age
- 10y ago

2026 Microsoft Surface Docking Station 12in1- Surface Dock Hub with Dual 4K HDMI & VGA Triple Display Gigabit Ethernet 5Gbps USB Ports Compatible with Surface Pro/Laptop/Book/Go Series for Hybrid Work
- Price
- £113.04
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago

New Microsoft Surface Dock Triple Displays Dual HDMI+VGA with Power Adapter 12 in 1 Surface Docking Station for Microsoft Surface Pro 12/11/10/9/8/X/7/6/5/4/3 Surface Laptop 7/6/5/4/3/2/1 Book Go
- Price
- £110.18
- Rating
- 3.6/5
- Reviews
- 58
- Age
- 7mo ago
Newest
by launch date
Surface Docking Station 12-in-1 Triple Displays VGA +Dual HDMI Surface Dock Surface Pro Docking Station for Surface Pro 11/10/9/8/X/7/6/5/4/3 Surface Book Surface Laptop Surface Go Dock
- Price
- £81.57
- Rating
- 4.0/5
- Reviews
- 135
- Age
- 6mo ago

2026 Microsoft Surface Docking Station 12in1- Surface Dock Hub with Dual 4K HDMI & VGA Triple Display Gigabit Ethernet 5Gbps USB Ports Compatible with Surface Pro/Laptop/Book/Go Series for Hybrid Work
- Price
- £113.04
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 7mo ago

Surface Thunderbolt 4 Hub Support 4K HDMI Video+8K@30Hz+40Gbps Data Transfer+100W PD Charging Aluminum USBC Hub Surface Pro Hub for Surface Pro 9/8/X
- Price
- £25.48
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 7mo ago

New Microsoft Surface Dock Triple Displays Dual HDMI+VGA with Power Adapter 12 in 1 Surface Docking Station for Microsoft Surface Pro 12/11/10/9/8/X/7/6/5/4/3 Surface Laptop 7/6/5/4/3/2/1 Book Go
- Price
- £110.18
- Rating
- 3.6/5
- Reviews
- 58
- Age
- 7mo ago

MS Surface Thunderbolt 4 Dock Triple Displays 4K/60Hz HDMI+DP+VGA 3XUSB Surface Pro USB-C Docking Station with PD100W Charge for Surface Pro 11/10/9/8/X/7+/7 Laptop 7/6/5/4/3 Laptop Studio
- Price
- £73.10
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Microsoft57%
- Rocketek39%
- Bawanfa3%
- Lemorele1%
Search terms
Top Surface Pro Docking Station search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surface pro docking station8K/yr
- surface dock6K/yr
- microsoft surface dock4K/yr
- surface dock 23K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Pro Docking Station
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I don't think it's worth the money
Over priced
I'm highly suspicious about that claim
doesn't come with a plug nor does it charge the computer
didn't effect is functionality
Works perfectly well although could of done with a clean before they sent it - some rsidue on the device, sticky
Love
Great Value
Excellent value
Well worth every penny
Does the job perfectly
Does what it says on the tin
Great product
Good product
Good for everyday productivity and casual use
makes my work laptop extremely portable
Like new
Return
4.3% Return rate 11% Fixable by listing
didn't effect is functionality
doesn't come with a plug nor does it charge the computer
I'm highly suspicious about that claim
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Pro Docking Station questions
Answered from the same tracked data.









