Skip to content

Surface Pro 9 Case

Fail

Shoppers spend only $32K a year here, so Surface Pro 9 Case is a Fail.

Flapen Score
35
35 / 100
Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 42
Market size
£32K/yr71K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
58%top-5 click share · 12 brands · 20 sellers

Flapen Score

Surface Pro 9 Case against its category

The dotted line is the Computers & Accessories average. Past it, Surface Pro 9 Case is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pro 9 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surface Pro 9 Case 71K times last year and spent an estimated £32K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
2.5%
Market size, estimated
£32Ka year
Peak month
September2.2× the quietest month
Top search term
surface pro case21K searches a year

02 · Price

A sale here is worth £17.91.

Listings sell for £17.91 on average, from £9.67 to £23.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.91 that is £0 to £2K a year per listing.

Average price
£17.91inside the $15 to $100 sweet spot
Price range
£9.67–£23.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #1,138 within Laptop Accessories. It carries 3,133 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#1,138in Laptop Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,133per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Surface Pro 9 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

13%

  • Ferkurn28%
  • FINTIE16%
  • Omnpak16%
  • tomtoc13%
  • MoKo9%
  • SSS·GRGB6%
  • Open — no brand owns it (6 brands, 13%)

Demand

Surface Pro 9 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Surface Pro 9 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surface pro case21K/yr
  • surface pro 11 case10K/yr
  • microsoft surface pro case11K/yr
  • surface pro 7 case9K/yr
  • surface pro 9 case6K/yr
  • microsoft surface pro 7 case5K/yr
  • microsoft surface pro 11 case4K/yr
  • microsoft surface case3K/yr
  • surface pro sleeve3K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pro 9 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.08

or didn't fit I should perhaps say

Too small

how badly it fitted

Charging13%−0.08

charger won't stay in with it on

won't charge with it on

Advertised Vs Actual Product10%−0.01

but it DOESN"T come with keyboard. photo is misleading

Size guide deceptive

Strength6%−0.04

FLIMSY

Value For Money6%+0.57

NOT WORTH THE MONEY SPENT

Love

Quality-Overall19%+2.50

Pretty good bit of kit

Great quality

Very good product

Drop/Impact Protection16%+0.15

Protected

highly recommend if you want to better protect your Surface

Great protection

Size-Overall15%−0.08

Perfect fit

Fits my Windows surface pro 8 perfectly

a good snug fit

Value For Money7%+0.57

Great value for money

Not bad for the money

The price was great

Design-Overall6%+1.21

Well designed

the dual-layer design

Carefully thought out design

Return

4.3% Return rate 72% Fixable by listing

Size-Overall62%▇▇█▇██

or didn't fit I should perhaps say

Too small

how badly it fitted

Compatibility-Overall11%▇▇▄█▆▅
Quality-Overall4%▄▄█▄▆▅

I have found this to badly made, cheaply produced, and if I could I would send it straight back I would

Functionality-Overall4%▆▄▇▃█▁
Charging2%▁█▁▅▁▁

charger won't stay in with it on

won't charge with it on

FAQ

Common Surface Pro 9 Case questions

Answered from the same tracked data.