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Surface Pro 9 Case

Fail

Shoppers spend an estimated $32K a year here, so Surface Pro 9 Case is a Fail.

Flapen Score
35
35 / 100
Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 42
Market size
£32K/yr71K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
58%top-5 click share · 12 brands · 20 sellers

Flapen Score

Surface Pro 9 Case against its category

The dotted line is the Computers & Accessories average. Past it, Surface Pro 9 Case is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pro 9 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surface Pro 9 Case 71K times last year and spent an estimated £32K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
2.5%
Market size, estimated
£32Ka year
Peak month
September2.2× the quietest month
Top search term
surface pro case21K searches a year

02 · Price

A sale here is worth £17.91.

Listings sell for £17.91 on average, from £9.67 to £23.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.91 that is £0 to £2K a year per listing.

Average price
£17.91inside the $15 to $100 sweet spot
Price range
£9.67–£23.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #1,138 within Laptop Accessories. It carries 3,133 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#1,138in Laptop Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,133per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Surface Pro 9 Case products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 96%

Open market

13%

  • Ferkurn28%
  • FINTIE16%
  • Omnpak16%
  • tomtoc13%
  • MoKo9%
  • SSS·GRGB6%
  • Open — no brand owns it (6 brands, 13%)

Demand

Surface Pro 9 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Surface Pro 9 Case search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • surface pro case21K/yr
  • surface pro 11 case10K/yr
  • microsoft surface pro case11K/yr
  • surface pro 7 case9K/yr
  • surface pro 9 case6K/yr
  • microsoft surface pro 7 case5K/yr
  • microsoft surface pro 11 case4K/yr
  • microsoft surface case3K/yr
  • surface pro sleeve3K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pro 9 Case

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
4.3%of orders come back
“or didn't fit I should perhaps say”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Surface Pro 9 Case questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data