Is surface pro 7 keyboard profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (44/100).

How competitive is the surface pro 7 keyboard niche?

10 brands and 30 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in surface pro 7 keyboard?

Top complaints mined from reviews: Durability, Connectivity-Overall, Compatibility-Overall. The return rate is 5.6% — above our launch gate.

When does demand for surface pro 7 keyboard peak?

Demand peaks in Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the surface pro 7 keyboard niche?

Listings span £28.28–£134.54; the average listing price is £50.48 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.

surface pro 7 keyboard

Skip it

Soft demand (-27.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£50.48

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great296.15

avg incumbent reviews — the moat a new listing must climb

Price range

Good£28.28–£134.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Market size

Bad£46K

£46K/yr · 30K searches

Growth

Bad-27.7%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, surface pro 7 keyboard is a £46K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

surface pro 7 keyboard market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £50K–£63K; units × avg price
Conversion rate: 3.0%
Avg BSR: #335
Page quality: 0%
Prime: 90%
Sponsored: 75%
Out of stock: 12.0%
Avg brand age: 48 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

13%

Microsoft31%
Synchro Bands16%
Arteck13%
SSS·GRGB10%
Rii10%
TECHGEAR8%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -27.7% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.9×

Open Trend

Top surface pro 7 keyboard search terms

surface pro 7 keyboard12K/yr -37.9%4.2% conv.
microsoft surface pro 7 keyboard9K/yr -23.5%3.3% conv.
surface pro 6 keyboard5K/yr -11.2%2.6% conv.
surface pro 4 keyboard3K/yr -24.3%2.4% conv.

All search terms

Top surface pro 7 keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Microsoft Surface Pro Type Cover (for Surface Pro 4-7) (QWERTY English) Black (Renewed)

Microsoft£54.884.2★327 rev

Rii Bluetooth Surface Keyboard with Touchpad Compatible with Surface Pro 7 Plus/7/6/5/4/3 7 Color Backlit Type Cover UK Layout

Rii£34.104.1★28 rev

TECHGEAR Surface Pro Keyboard for Microsoft Surface Pro 3 4 5 6 7 7+ Slim Wireless Bluetooth Keyboard Type Cover 7 Color Backlight Precision Multi-Touch Trackpad/Touchpad QWERTY

TECHGEAR£36.024.1★27 rev

Type Cover for Microsoft Surface Pro 7+ 7 6 5 4 3 Generation Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard (Black Backlit)

Synchro Bands£41.003.6★72 rev

Microsoft Surface Pro Type Cover - Black

Microsoft£96.384.6★1,036 rev

Newest

by launch date

ORDA for Surface Pro 7+ 7 6 5 4 3 Keyboard Case 12.3 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 7-Color Backlit Multi-Gestures Trackpad

ORDA£40.773 rev

7mo ago

SSSGRGB Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Grey Leather

SSS·GRGB£35.6824 rev

9mo ago

Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Black Leather

SSS·GRGB£34.9924 rev

9mo ago

Doohoeek Bluetooth Keyboard for Surface Pro 7+/7/6/5/4/3 Wireless Type Cover with Touch Pad & Lighting Keys Compatible with Surface Pro Ultra-Slim UK Layout

Doohoeek£34.57202 rev

11mo ago

Wineecy Touchpad Keyboard Case for 12.3 Microsoft Surface Pro 7+/7/6/5/4 7 Color Rainbow Backlight Detachable Bluetooth Trackpad Keyboard Folio Smart Cover

Wineecy£33.654 rev

1y ago

What buyers say about surface pro 7 keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Product was great totally worth it”

Advertised Vs Actual Product12%

“As expected”

Connectivity-Overall10%

“Easy to connect to my tablet”

Compatibility-Overall9%

“That is an iPad compatible keypad”

Quality-Overall9%

“Very nice, good quality”

Size-Overall8%

“Nice fit”

Charging6%

“It charges quickly”

Battery Life6%

“battery last for long time”

Portability5%

“Good travel for such a thin cover”

Weight Heavy5%

“Nice heavier duty keyboard to replace my damaged Microsoft surface keyboard”

What buyers complain about

Durability17%

“broke after 6 months”

Connectivity-Overall17%

“I have problems connecting it - even though its just magnetic it is very temperamental”

Compatibility-Overall13%

“Not Compatible with Surface Pro 7”

Magnetic Strength/Adsorption8%

“The magnets on the keyboard repel the device so physically won't connect”

Functionality-Overall8%

“mouse pad isnt working properly”

Advertised Vs Actual Product8%

“Description lied”

Touch/Button Controls7%

“I try and move the cursor and often it mistakes the gentle swipe as a click”

Quality-Overall4%

“Can't believe the quality”

Adhesion/Stickiness4%

“stick; the input lag is horrendous”

Ease Of Cleaning3%

“Its very dirty”

Top return reasons

Compatibility-Overall30%

Size-Overall16%

Functionality-Overall13%

Connectivity-Overall12%

Defective Material/Parts5%

Charging5%

Touch/Button Controls5%

Advertised Vs Actual Product2%

Quality-Overall1%

Product Condition1%

Common questions

Is surface pro 7 keyboard profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (44/100).
How competitive is the surface pro 7 keyboard niche?: 10 brands and 30 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in surface pro 7 keyboard?: Top complaints mined from reviews: Durability, Connectivity-Overall, Compatibility-Overall. The return rate is 5.6% — above our launch gate.
When does demand for surface pro 7 keyboard peak?: Demand peaks in Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the surface pro 7 keyboard niche?: Listings span £28.28–£134.54; the average listing price is £50.48 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.