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Surface Pro 7 Keyboard

Fail

Demand is soft, at -27.7% this quarter, so Surface Pro 7 Keyboard is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£46K/yr30K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
51%top-5 click share · 10 brands · 30 sellers

Flapen Score

Surface Pro 7 Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Surface Pro 7 Keyboard is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pro 7 Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surface Pro 7 Keyboard 30K times last year and spent an estimated £46K. The top 5 brands take 80% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
3.0%
Market size, estimated
£46Ka year
Peak month
September1.9× the quietest month
Top search term
surface pro 7 keyboard12K searches a year

02 · Price

A sale here is worth £50.48.

Listings sell for £50.48 on average, from £28.28 to £134.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £50.48 that is £0 to £5K a year per listing.

Average price
£50.48inside the $15 to $100 sweet spot
Price range
£28.28–£134.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #335 within Tablet Accessories. It carries 296 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
12.0%
Average rank
#335in Tablet Accessories
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
296per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Surface Pro 7 Keyboard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

30

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 100%

Open market

13%

  • Microsoft31%
  • Synchro Bands16%
  • Arteck13%
  • SSS·GRGB10%
  • Rii10%
  • TECHGEAR8%
  • Open — no brand owns it (4 brands, 13%)

Demand

Surface Pro 7 Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Surface Pro 7 Keyboard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • surface pro 7 keyboard12K/yr
  • microsoft surface pro 7 keyboard9K/yr
  • surface pro 6 keyboard5K/yr
  • surface pro 4 keyboard3K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pro 7 Keyboard

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
17%of negative reviews mention “Durability”
5.6%of orders come back
“broke after 6 months”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Surface Pro 7 Keyboard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data