Surface Pro 7 Keyboard
soft demand (-27.7% this quarter) — Surface Pro 7 Keyboard doesn't clear our bar today.
Flapen Score
Is Surface Pro 7 Keyboard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Surface Pro 7 Keyboard is a £46K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Skip it — 44/100.
Surface Pro 7 Keyboard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.7% over the last 90 days and 3.0% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 20 products
Top Surface Pro 7 Keyboard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Microsoft Surface Pro Type Cover (for Surface Pro 4-7) (QWERTY English) Black (Renewed)
- Price
- £54.88
- Rating
- 4.2/5
- Reviews
- 327
- Age
- 6y ago
Rii Bluetooth Surface Keyboard with Touchpad Compatible with Surface Pro 7 Plus/7/6/5/4/3 7 Color Backlit Type Cover UK Layout
- Price
- £34.10
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 1y ago
TECHGEAR Surface Pro Keyboard for Microsoft Surface Pro 3 4 5 6 7 7+ Slim Wireless Bluetooth Keyboard Type Cover 7 Color Backlight Precision Multi-Touch Trackpad/Touchpad QWERTY
- Price
- £36.02
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago
Type Cover for Microsoft Surface Pro 7+ 7 6 5 4 3 Generation Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard (Black Backlit)
- Price
- £41.00
- Rating
- 3.6/5
- Reviews
- 72
- Age
- 1y ago
Microsoft Surface Pro Type Cover - Black
- Price
- £96.38
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 8y ago
Trending
90-day click momentum
Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Black Leather
- Price
- £34.99
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago
Microsoft Surface Pro Signature Blue Keyboard - UK English Keyboard Layout
- Price
- £134.54
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago
SSSGRGB Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Grey Leather
- Price
- £35.68
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago
Wineecy Touchpad Keyboard Case for 12.3 Microsoft Surface Pro 7+/7/6/5/4 7 Color Rainbow Backlight Detachable Bluetooth Trackpad Keyboard Folio Smart Cover
- Price
- £33.65
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Arteck Microsoft Surface Go Type Cover Ultra-Slim Portable Bluetooth Wireless Keyboard with Touchpad for Latest Surface Go 4 3 (2021) 2 (2020) and Built-in Rechargeable Battery
- Price
- £28.28
- Rating
- 4.3/5
- Reviews
- 1,122
- Age
- 7y ago
Newest
by launch date
ORDA for Surface Pro 7+ 7 6 5 4 3 Keyboard Case 12.3 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 7-Color Backlit Multi-Gestures Trackpad
- Price
- £40.77
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 7mo ago
SSSGRGB Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Grey Leather
- Price
- £35.68
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago
Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Black Leather
- Price
- £34.99
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago
Doohoeek Bluetooth Keyboard for Surface Pro 7+/7/6/5/4/3 Wireless Type Cover with Touch Pad & Lighting Keys Compatible with Surface Pro Ultra-Slim UK Layout
- Price
- £34.57
- Rating
- 4.0/5
- Reviews
- 202
- Age
- 11mo ago
Wineecy Touchpad Keyboard Case for 12.3 Microsoft Surface Pro 7+/7/6/5/4 7 Color Rainbow Backlight Detachable Bluetooth Trackpad Keyboard Folio Smart Cover
- Price
- £33.65
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
30
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
13%
- Microsoft31%
- Synchro Bands16%
- Arteck13%
- SSS·GRGB10%
- Rii10%
- TECHGEAR8%
- Open — no brand owns it (4 brands, 13%)
Surface Pro 7 Keyboard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.9×
Top Surface Pro 7 Keyboard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- surface pro 7 keyboard12K/yr
- microsoft surface pro 7 keyboard9K/yr
- surface pro 6 keyboard5K/yr
- surface pro 4 keyboard3K/yr
What reviews say buyers love and hate about Surface Pro 7 Keyboard
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Product was great totally worth it”
“As expected”
“Easy to connect to my tablet”
“That is an iPad compatible keypad”
“Very nice, good quality”
What buyers complain about
89% of reviews“broke after 6 months”
“I have problems connecting it - even though its just magnetic it is very temperamental”
“Not Compatible with Surface Pro 7”
“The magnets on the keyboard repel the device so physically won't connect”
“mouse pad isnt working properly”
Surface Pro 7 Keyboard return rate & reasons
Why buyers send it back, as a share of all return requests.
5.6%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Surface Pro 7 Keyboard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
