Surface Pro 7 Keyboard
FailDemand is soft, at -27.7% this quarter, so Surface Pro 7 Keyboard is a Fail.
- Flapen Score
- 44 / 100Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 4244
- Market size
- £46K/yr30K searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 30 sellers
Flapen Score
Surface Pro 7 Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, Surface Pro 7 Keyboard is stronger. Inside it, weaker.
Market
The Surface Pro 7 Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Surface Pro 7 Keyboard 30K times last year and spent an estimated £46K. The top 5 brands take 80% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £46Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- surface pro 7 keyboard12K searches a year
02 · Price
A sale here is worth £50.48.
Listings sell for £50.48 on average, from £28.28 to £134.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £50.48 that is £0 to £5K a year per listing.
- Average price
- £50.48inside the $15 to $100 sweet spot
- Price range
- £28.28–£134.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 5.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #335 within Tablet Accessories. It carries 296 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 90%
- Out of stock, average day
- 12.0%
- Average rank
- #335in Tablet Accessories
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 296per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Surface Pro 7 Keyboard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Microsoft Surface Pro Type Cover (for Surface Pro 4-7) (QWERTY English) Black (Renewed)
- Price
- £54.88
- Rating
- 4.2/5
- Reviews
- 327
- Age
- 6y ago

Rii Bluetooth Surface Keyboard with Touchpad Compatible with Surface Pro 7 Plus/7/6/5/4/3 7 Color Backlit Type Cover UK Layout
- Price
- £34.10
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 1y ago

TECHGEAR Surface Pro Keyboard for Microsoft Surface Pro 3 4 5 6 7 7+ Slim Wireless Bluetooth Keyboard Type Cover 7 Color Backlight Precision Multi-Touch Trackpad/Touchpad QWERTY
- Price
- £36.02
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 1y ago

Type Cover for Microsoft Surface Pro 7+ 7 6 5 4 3 Generation Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard (Black Backlit)
- Price
- £41.00
- Rating
- 3.6/5
- Reviews
- 72
- Age
- 1y ago

Microsoft Surface Pro Type Cover - Black
- Price
- £96.38
- Rating
- 4.6/5
- Reviews
- 1,036
- Age
- 8y ago
Trending
estimated 90-day click momentum
Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Black Leather
- Price
- £34.99
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago

Microsoft Surface Pro Signature Blue Keyboard - UK English Keyboard Layout
- Price
- £134.54
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago

SSSGRGB Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Grey Leather
- Price
- £35.68
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago

Wineecy Touchpad Keyboard Case for 12.3 Microsoft Surface Pro 7+/7/6/5/4 7 Color Rainbow Backlight Detachable Bluetooth Trackpad Keyboard Folio Smart Cover
- Price
- £33.65
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Arteck Microsoft Surface Go Type Cover Ultra-Slim Portable Bluetooth Wireless Keyboard with Touchpad for Latest Surface Go 4 3 (2021) 2 (2020) and Built-in Rechargeable Battery
- Price
- £28.28
- Rating
- 4.3/5
- Reviews
- 1,122
- Age
- 7y ago
Newest
by launch date
ORDA for Surface Pro 7+ 7 6 5 4 3 Keyboard Case 12.3 Inch Detachable Wireless Bluetooth Type Cover Surface Pro Keyboard with 7-Color Backlit Multi-Gestures Trackpad
- Price
- £40.77
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 7mo ago

SSSGRGB Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Grey Leather
- Price
- £35.68
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago

Wireless Bluetooth Keyboard for Microsoft Surface Pro 7/6/5/4/3 US Layout Ultra-Slim Type Cover with 7-Color LED Backlit & Multi-Gesture Touchpad Built-in Rechargeable Battery Black Leather
- Price
- £34.99
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 9mo ago

Doohoeek Bluetooth Keyboard for Surface Pro 7+/7/6/5/4/3 Wireless Type Cover with Touch Pad & Lighting Keys Compatible with Surface Pro Ultra-Slim UK Layout
- Price
- £34.57
- Rating
- 4.0/5
- Reviews
- 202
- Age
- 11mo ago

Wineecy Touchpad Keyboard Case for 12.3 Microsoft Surface Pro 7+/7/6/5/4 7 Color Rainbow Backlight Detachable Bluetooth Trackpad Keyboard Folio Smart Cover
- Price
- £33.65
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
30
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 100%
Open market
13%
- Microsoft31%
- Synchro Bands16%
- Arteck13%
- SSS·GRGB10%
- Rii10%
- TECHGEAR8%
- Open — no brand owns it (4 brands, 13%)
Demand
Surface Pro 7 Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.9×
Search terms
Top Surface Pro 7 Keyboard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- surface pro 7 keyboard12K/yr
- microsoft surface pro 7 keyboard9K/yr
- surface pro 6 keyboard5K/yr
- surface pro 4 keyboard3K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Pro 7 Keyboard
We read the reviews and the return reasons for every product selling here.
“broke after 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Pro 7 Keyboard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









