Surface Pen
FailThe top 5 brands take 99% of clicks, so Surface Pen is a Fail.
- Flapen Score
- 38 / 100Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 4238
- Market size
- £21K/yr60K searches / yr
- 90-day growth
- +28.7%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 49 sellers
Flapen Score
Surface Pen against its category
The dotted line is the Computers & Accessories average. Past it, Surface Pen is stronger. Inside it, weaker.
Market
The Surface Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Surface Pen 60K times last year and spent an estimated £21K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +28.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £21Ka year
- Peak month
- September2.4× the quietest month
- Top search term
- surface pro pen18K searches a year
02 · Price
A sale here is worth £28.59.
Listings sell for £28.59 on average, from £8.02 to £70.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £28.59 that is £3K to £7K a year per listing.
- Average price
- £28.59inside the $15 to $100 sweet spot
- Price range
- £8.02–£70.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #66 within Keyboards, Mice & Input Devices. It carries 4,352 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 2.2%
- Average rank
- #66in Keyboards, Mice & Input Devices
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,352per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Surface Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Microsoft Surface Pen - Platinum
- Price
- £47.99
- Rating
- 4.6/5
- Reviews
- 10,548
- Age
- 9y ago

Metapen Stylus Pen M1 for Microsoft Surface Palm Rejection 300H Battery
- Price
- £23.64
- Rating
- 4.4/5
- Reviews
- 5,674
- Age
- 4y ago

Stylus Pen for Microsoft Surface Pro 12/11/10/9/8/X/7+/6/5/4/3 Surface Go 4/3/2/1 Surface Laptop 1-6/Studio/Book 3/2/1 with Eraser Side Button Palm Rejection Tilt Function 1024 Pressure (Black)
- Price
- £14.22
- Rating
- 4.1/5
- Reviews
- 1,885
- Age
- 2y ago

Stylus Pen for Microsoft Surface Pro 12/11/10/9/8/X/7+/6/5/4/3 Surface Go 4/3/2/1 Surface Laptop 1-6/Studio/Book 3/2/1 with Eraser Side Button Palm Rejection Tilt Function 1024 Pressure (Sliver)
- Price
- £13.68
- Rating
- 4.1/5
- Reviews
- 1,885
- Age
- 2y ago

Pen for Surface Pro 11/10/9/8/X Surface Laptop/Book/Go/Studio Kobo
- Price
- £19.84
- Rating
- 4.3/5
- Reviews
- 2,517
- Age
- 1y ago
Trending
90-day click momentum
SURFACE SLIM PEN 2 8WX-00002 (Renewed)
- Price
- £49.82
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 1y ago

Stylus Pen for Microsoft Surface Pro12/11/10/9/8/X/7+/6/5/4/3/Surface Go 3/2/1 Surface Laptop/Studio/Book 4/3/2/1 Stylus Pencil for iPad 2018-2025 with Tilt Sensitivity Palm Rejection
- Price
- £10.14
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 1y ago

Stylus Pen for Microsoft Surface Pro12/11/10/9/8/X/7+/6/5/4/3/Surface Go 3/2/1 Surface Laptop/Studio/Book 4/3/2/1 Stylus Pencil for iPad 2018-2025 with Tilt Sensitivity Palm Rejection
- Price
- £11.42
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 1y ago

Microsoft Surface Pro Pencil - Stylus Pen for Surface Pro 12/11/9/10/8/X/7/6/5/4/3 with 4Nibs 4096 Finest Control Palm Rejection Surface Pro Stylus for Surface Go 3/Go 2/Book/Laptop 5
- Price
- £17.10
- Rating
- 2.9/5
- Reviews
- 17
- Age
- 1y ago

Capacitive Pen Universal Disc Tip Pencil & Magnetic Cap Stylus Compatible with All Touch Screens Pens for Switch/iPad pro/iPad/iPhone Samsung Galaxy s Ultra Pen Chromebook Android Touch Pad
- Price
- £8.02
- Rating
- 4.2/5
- Reviews
- 21,750
- Age
- 5y ago
Newest
by launch date
Stylus Pen for Microsoft Surface Pro12/11/10/9/8/X/7+/6/5/4/3/Surface Go 3/2/1 Surface Laptop/Studio/Book 4/3/2/1 Stylus Pencil for iPad 2018-2025 with Tilt Sensitivity Palm Rejection
- Price
- £10.14
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 1y ago

Stylus Pen for Microsoft Surface Pro12/11/10/9/8/X/7+/6/5/4/3/Surface Go 3/2/1 Surface Laptop/Studio/Book 4/3/2/1 Stylus Pencil for iPad 2018-2025 with Tilt Sensitivity Palm Rejection
- Price
- £11.42
- Rating
- 3.4/5
- Reviews
- 54
- Age
- 1y ago

Microsoft Surface Pro Pencil - Stylus Pen for Surface Pro 12/11/9/10/8/X/7/6/5/4/3 with 4Nibs 4096 Finest Control Palm Rejection Surface Pro Stylus for Surface Go 3/Go 2/Book/Laptop 5
- Price
- £17.10
- Rating
- 2.9/5
- Reviews
- 17
- Age
- 1y ago

SURFACE SLIM PEN 2 8WX-00002 (Renewed)
- Price
- £49.82
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 1y ago

Pen for Surface Pro 11/10/9/8/X Surface Laptop/Book/Go/Studio Kobo
- Price
- £19.84
- Rating
- 4.3/5
- Reviews
- 2,517
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
49
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Microsoft34%
- Milikilo30%
- metapen23%
- iafer10%
- Arsandyn2%
- OASO1%
Demand
Surface Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Surface Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surface pro pen18K/yr
- microsoft surface pen17K/yr
- surface pen15K/yr
- microsoft surface pro pen7K/yr
- microsoft pen3K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not any function
Don't work
Doesn't work well
breaks apart very easily would not recommend
Short lived
Stopped working after literally one use
Battery doesn't charge
It clearly doesnt hold any charge or is faulty out of the box
No longer able to charge this pen after 6 months
does not work at all on galaxy Tab s11
Did not work on my Microsoft surface 7
does not work on the phone at all
Not as good as other disc pens
Poor Quality
Rubbish
Love
Is compatible with other Samsung tablets
works perfectly for what I wanted it for
It's compatible with his surface pro
It feels decently built
the build quality is solid
excellent quality
Good value
Great value
Low price
is comfortable to hold
Easy to use
Becomes handy for numerous applications
Worked as advertised
Working as should
Product as displayed
Return
3.0% Return rate 5% Fixable by listing
does not work at all on galaxy Tab s11
Did not work on my Microsoft surface 7
does not work on the phone at all
not any function
Don't work
Doesn't work well
Nice pen doesn't connect easily
now it won't connect with my phone screen at all
Battery doesn't charge
It clearly doesnt hold any charge or is faulty out of the box
No longer able to charge this pen after 6 months
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Pen questions
Answered from the same tracked data.









