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Surface Pen

Fail

The top 5 brands take 99% of clicks, so Surface Pen is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£21K/yr60K searches / yr
90-day growth
+28.7%search demand this quarter
Competition
76%top-5 click share · 6 brands · 49 sellers

Flapen Score

Surface Pen against its category

The dotted line is the Computers & Accessories average. Past it, Surface Pen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surface Pen 60K times last year and spent an estimated £21K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+28.7%
Conversion, latest week
1.2%
Market size, estimated
£21Ka year
Peak month
September2.4× the quietest month
Top search term
surface pro pen18K searches a year

02 · Price

A sale here is worth £28.59.

Listings sell for £28.59 on average, from £8.02 to £70.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £28.59 that is £3K to £7K a year per listing.

Average price
£28.59inside the $15 to $100 sweet spot
Price range
£8.02–£70.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #66 within Keyboards, Mice & Input Devices. It carries 4,352 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
2.2%
Average rank
#66in Keyboards, Mice & Input Devices
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,352per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Surface Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Microsoft34%
  • Milikilo30%
  • metapen23%
  • iafer10%
  • Arsandyn2%
  • OASO1%

Demand

Surface Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Surface Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surface pro pen18K/yr
  • microsoft surface pen17K/yr
  • surface pen15K/yr
  • microsoft surface pro pen7K/yr
  • microsoft pen3K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.24

not any function

Don't work

Doesn't work well

Durability13%−0.12

breaks apart very easily would not recommend

Short lived

Stopped working after literally one use

Charging12%−0.08

Battery doesn't charge

It clearly doesnt hold any charge or is faulty out of the box

No longer able to charge this pen after 6 months

Compatibility-Overall12%+1.23

does not work at all on galaxy Tab s11

Did not work on my Microsoft surface 7

does not work on the phone at all

Quality-Overall8%−0.01

Not as good as other disc pens

Poor Quality

Rubbish

Love

Compatibility-Overall22%+1.23

Is compatible with other Samsung tablets

works perfectly for what I wanted it for

It's compatible with his surface pro

Quality-Overall16%−0.01

It feels decently built

the build quality is solid

excellent quality

Value For Money16%+0.69

Good value

Great value

Low price

Ease Of Use7%+0.86

is comfortable to hold

Easy to use

Becomes handy for numerous applications

Advertised Vs Actual Product7%+0.44

Worked as advertised

Working as should

Product as displayed

Return

3.0% Return rate 5% Fixable by listing

Compatibility-Overall43%████▇▇

does not work at all on galaxy Tab s11

Did not work on my Microsoft surface 7

does not work on the phone at all

Functionality-Overall27%▇█▇▇▇▇

not any function

Don't work

Doesn't work well

Connectivity-Overall4%▄▄▄▄█▁

Nice pen doesn't connect easily

now it won't connect with my phone screen at all

Charging4%▃▅▅▆█▃

Battery doesn't charge

It clearly doesnt hold any charge or is faulty out of the box

No longer able to charge this pen after 6 months

Defective Material/Parts3%▃▃▂▄▅█

FAQ

Common Surface Pen questions

Answered from the same tracked data.