Surface Go 3 Keyboard
FailShoppers spend only $4K a year here, so Surface Go 3 Keyboard is a Fail.
- Flapen Score
- 30 / 100Ranks 924 of 1,028 Computers & Accessories niches · −12 vs the category median of 4230
- Market size
- £4K/yr8K searches / yr
- 90-day growth
- -31.7%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 24 sellers
Flapen Score
Surface Go 3 Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, Surface Go 3 Keyboard is stronger. Inside it, weaker.
Market
The Surface Go 3 Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Surface Go 3 Keyboard 8K times last year and spent an estimated £4K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -31.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £4Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- surface go keyboard3K searches a year
02 · Price
A sale here is worth £34.70.
Listings sell for £34.70 on average, from £19.45 to £56.27. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £34.70 that is £0 to £3K a year per listing.
- Average price
- £34.70inside the $15 to $100 sweet spot
- Price range
- £19.45–£56.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 5.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #491 within Tablet Accessories. It carries 593 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #491in Tablet Accessories
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 593per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Surface Go 3 Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Arteck Microsoft Surface Go Type Cover Ultra-Slim Portable Bluetooth Wireless Keyboard with Touchpad for Latest Surface Go 4 3 (2021) 2 (2020) and Built-in Rechargeable Battery
- Price
- £28.28
- Rating
- 4.3/5
- Reviews
- 1,122
- Age
- 7y ago
Microsoft Surface Go2 or Go3 - Type Cover - Black keyboard
- Price
- £56.27
- Rating
- 4.6/5
- Reviews
- 690
- Age
- 6y ago
Type Cover for Microsoft Surface Go 4 (2023)/Surface Go 3(2021)/Surface Go 2(2020)/Surface Go 1(2018) Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard 7 Color Backlit (Grey No Backlit)
- Price
- £31.92
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 1y ago
TECHGEAR Surface Go Keyboard for Microsoft Surface Go 1 2 3 4 Slim Wireless Bluetooth Keyboard Type Cover 7 Color Backlight Precision Multi-Touch Trackpad/Touchpad QWERTY
- Price
- £30.07
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 1y ago
Microsoft Surface Go Type Cover (for Surface Go 1-4) (QWERTY English) Black (Renewed)
- Price
- £36.36
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 4y ago
Trending
90-day click momentum
Microsoft Surface Go2 or Go3 - Type Cover - Red keyboard
- Price
- £51.34
- Rating
- 4.6/5
- Reviews
- 690
- Age
- 6y ago
MoKo Case Fit Microsoft Surface Go 4 /Surface Go 3 / Surface Go 2 / Surface Go Case All-in-One Protective Cover Case with Pen Holder Hand Strap Compatible with Type Cover Keyboard - Black
- Price
- £19.81
- Rating
- 4.3/5
- Reviews
- 2,572
- Age
- 7y ago
Microsoft Surface Go Type Cover (for Surface Go 1-4) (QWERTY English) Black (Renewed)
- Price
- £36.36
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 4y ago
Inateck Tablet Bluetooth Keyboard with Touchpad Ultra Slim Wireless Keyboard with Trackpad Compatible with iPad/Windows/Tablet/Laptop/PC KB01105
- Price
- £19.45
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 1y ago
Type Cover for Microsoft Surface Go 4 (2023)/Surface Go 3(2021)/Surface Go 2(2020)/Surface Go 1(2018) Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard 7 Color Backlit (Grey No Backlit)
- Price
- £31.92
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch dateInateck Tablet Bluetooth Keyboard with Touchpad Ultra Slim Wireless Keyboard with Trackpad Compatible with iPad/Windows/Tablet/Laptop/PC KB01105
- Price
- £19.45
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 1y ago
Type Cover for Microsoft Surface Go 4 (2023)/Surface Go 3(2021)/Surface Go 2(2020)/Surface Go 1(2018) Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard 7 Color Backlit (Grey No Backlit)
- Price
- £31.92
- Rating
- 3.1/5
- Reviews
- 11
- Age
- 1y ago
TECHGEAR Surface Go Keyboard for Microsoft Surface Go 1 2 3 4 Slim Wireless Bluetooth Keyboard Type Cover 7 Color Backlight Precision Multi-Touch Trackpad/Touchpad QWERTY
- Price
- £30.07
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 1y ago
Microsoft Surface Go Type Cover (for Surface Go 1-4) (QWERTY English) Black (Renewed)
- Price
- £38.77
- Rating
- 3.9/5
- Reviews
- 114
- Age
- 3y ago
Microsoft Surface Go Type Cover (for Surface Go 1-4) (QWERTY English) Black (Renewed)
- Price
- £36.36
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
24
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Microsoft36%
- Arteck28%
- Synchro Bands17%
- TECHGEAR14%
- MoKo2%
- Inateck2%
Demand
Surface Go 3 Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Surface Go 3 Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surface go keyboard3K/yr
- surface go 2 keyboard2K/yr
- surface go 3 keyboard2K/yr
- microsoft surface go 3 keyboard1K/yr
Reviews and returns
What reviews say buyers love and hate about Surface Go 3 Keyboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
can only be got round by using the touch pad which isn't great
it doesnt have the 3 finger swipe
Also, the right-click doesn't seem to work on the trackpad
2) the bluetooth connection goes off all the time, originally thought it's due to low power but after plug in power cable all time, it still goes off constantly to a level of annoying.
connection is on-off-on-off and track pad is the same, useless
More importantly, the latency was unusable when connected to my PC and Fire TV
Poor performance
Having problems using this with an iPad A16
too hard to press
so it takes more time for me doing my work
Love
connectivity is ok
Connects easily to three devices
It connected perfectly to a Windows 11 PC used as a media centre
working as expected
Works as specified
Easy to pair
Excellent - replaces my Microsoft Surface Go leypad
touchpad is good
Using it encourages proper typing instead of tapping on the screen - so shes learning a new skill
Touchpad is works
Easy to pack for travel
It'll be good for travel
Its portable and slim. so easy to pop in her backpack
Return
5.3% Return rate 22% Fixable by listing
Having problems using this with an iPad A16
2) the bluetooth connection goes off all the time, originally thought it's due to low power but after plug in power cable all time, it still goes off constantly to a level of annoying.
connection is on-off-on-off and track pad is the same, useless
More importantly, the latency was unusable when connected to my PC and Fire TV
not doing a good job
can only be got round by using the touch pad which isn't great
it doesnt have the 3 finger swipe
Also, the right-click doesn't seem to work on the trackpad
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surface Go 3 Keyboard questions
Answered from the same tracked data.