surface go 3 keyboard
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£34.70avg listing price — sweet spot $15–$100
Price range
Incredible£19.45–£56.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good592.89avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad£4K£4K/yr · 8K searches
According to Flapen's Amazon United Kingdom niche tracking, surface go 3 keyboard is a £4K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
surface go 3 keyboard market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £9K–£17K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #491
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
24
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Microsoft36%
- Arteck28%
- Synchro Bands17%
- TECHGEAR14%
- MoKo2%
- Inateck2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×
Top surface go 3 keyboard search terms
- surface go keyboard3K/yr
- surface go 2 keyboard2K/yr
- surface go 3 keyboard2K/yr
- microsoft surface go 3 keyboard1K/yr
Top surface go 3 keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arteck Microsoft Surface Go Type Cover Ultra-Slim Portable Bluetooth Wireless Keyboard with Touchpad for Latest Surface Go 4 3 (2021) 2 (2020) and Built-in Rechargeable Battery
Arteck£28.284.3★1,122 rev
Microsoft Surface Go2 or Go3 - Type Cover - Black keyboard
Microsoft£56.274.6★690 rev
Type Cover for Microsoft Surface Go 4 (2023)/Surface Go 3(2021)/Surface Go 2(2020)/Surface Go 1(2018) Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard 7 Color Backlit (Grey No Backlit)
Synchro Bands£31.923.1★11 rev
TECHGEAR Surface Go Keyboard for Microsoft Surface Go 1 2 3 4 Slim Wireless Bluetooth Keyboard Type Cover 7 Color Backlight Precision Multi-Touch Trackpad/Touchpad QWERTY
TECHGEAR£30.074.0★9 rev
Microsoft Surface Go Type Cover (for Surface Go 1-4) (QWERTY English) Black (Renewed)
Microsoft£36.363.8★22 rev
Newest
by launch date
Inateck Tablet Bluetooth Keyboard with Touchpad Ultra Slim Wireless Keyboard with Trackpad Compatible with iPad/Windows/Tablet/Laptop/PC KB01105
Inateck£19.45106 rev
Type Cover for Microsoft Surface Go 4 (2023)/Surface Go 3(2021)/Surface Go 2(2020)/Surface Go 1(2018) Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard 7 Color Backlit (Grey No Backlit)
Synchro Bands£31.9211 rev
TECHGEAR Surface Go Keyboard for Microsoft Surface Go 1 2 3 4 Slim Wireless Bluetooth Keyboard Type Cover 7 Color Backlight Precision Multi-Touch Trackpad/Touchpad QWERTY
TECHGEAR£30.079 rev
Microsoft Surface Go Type Cover (for Surface Go 1-4) (QWERTY English) Black (Renewed)
Microsoft£38.77114 rev
Microsoft Surface Go Type Cover (for Surface Go 1-4) (QWERTY English) Black (Renewed)
Microsoft£36.3622 rev
Trending
90-day click momentum
Microsoft Surface Go2 or Go3 - Type Cover - Red keyboard
Microsoft£51.344.6★
MoKo Case Fit Microsoft Surface Go 4 /Surface Go 3 / Surface Go 2 / Surface Go Case All-in-One Protective Cover Case with Pen Holder Hand Strap Compatible with Type Cover Keyboard - Black
MoKo£19.814.3★
Microsoft Surface Go Type Cover (for Surface Go 1-4) (QWERTY English) Black (Renewed)
Microsoft£36.363.8★
Inateck Tablet Bluetooth Keyboard with Touchpad Ultra Slim Wireless Keyboard with Trackpad Compatible with iPad/Windows/Tablet/Laptop/PC KB01105
Inateck£19.454.0★
Type Cover for Microsoft Surface Go 4 (2023)/Surface Go 3(2021)/Surface Go 2(2020)/Surface Go 1(2018) Portable Slim Wireless Keyboard with Touchpad Tablet Keyboard 7 Color Backlit (Grey No Backlit)
Synchro Bands£31.923.1★
What buyers say about surface go 3 keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“connectivity is ok”
“working as expected”
“Easy to pair”
“touchpad is good”
“Easy to pack for travel”
“Very nice, good quality”
“Good value for money”
“Battery life is not a problem”
“It's easy to set up”
“This keyboard is light”
What buyers complain about
“can only be got round by using the touch pad which isn't great”
“2) the bluetooth connection goes off all the time, originally thought it's due to low power but after plug in power cable all time, it still goes off constantly to a level of annoying.”
“Poor performance”
“Having problems using this with an iPad A16”
“too hard to press”
“never charge this from your computer: use a separate brick”
“Cheap material and weird trackpad”
“not doing a good job”
“it has no way to adjust the setting”
Top return reasons
Common questions
- Is surface go 3 keyboard profitable to sell on Amazon United Kingdom?
- The niche generates £4K/yr across 9 tracked products. 90-day search growth is -31.7%. Flapen's verdict: Skip it (30/100).
- How competitive is the surface go 3 keyboard niche?
- 6 brands and 24 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in surface go 3 keyboard?
- Top complaints mined from reviews: Touch/Button Controls, Connectivity-Overall, Quality-Overall. The return rate is 5.3% — above our launch gate.
- When does demand for surface go 3 keyboard peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the surface go 3 keyboard niche?
- Listings span £19.45–£56.27; the average listing price is £34.70 (sweet spot $15–$100). The average incumbent carries 593 reviews — the moat a new listing must climb.