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Surface Go 3 Keyboard

Fail

Shoppers spend an estimated $4K a year here, so Surface Go 3 Keyboard is a Fail.

Flapen Score
30
30 / 100
Ranks 924 of 1,028 Computers & Accessories niches · −12 vs the category median of 42
Market size
£4K/yr8K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
89%top-5 click share · 6 brands · 24 sellers

Flapen Score

Surface Go 3 Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Surface Go 3 Keyboard is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Surface Go 3 Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Surface Go 3 Keyboard 8K times last year and spent an estimated £4K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
1.4%
Market size, estimated
£4Ka year
Peak month
September2.3× the quietest month
Top search term
surface go keyboard3K searches a year

02 · Price

A sale here is worth £34.70.

Listings sell for £34.70 on average, from £19.45 to £56.27. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £34.70 that is £0 to £3K a year per listing.

Average price
£34.70inside the $15 to $100 sweet spot
Price range
£19.45–£56.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #491 within Tablet Accessories. It carries 593 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#491in Tablet Accessories
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
593per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Surface Go 3 Keyboard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£400£800£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

24

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Microsoft36%
  • Arteck28%
  • Synchro Bands17%
  • TECHGEAR14%
  • MoKo2%
  • Inateck2%

Demand

Surface Go 3 Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Surface Go 3 Keyboard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • surface go keyboard3K/yr
  • surface go 2 keyboard2K/yr
  • surface go 3 keyboard2K/yr
  • microsoft surface go 3 keyboard1K/yr

Reviews and returns

What reviews say buyers love and hate about Surface Go 3 Keyboard

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Connectivity-Overall”
25%of negative reviews mention “Touch/Button Controls”
5.3%of orders come back
“can only be got round by using the touch pad which isn't great”
A buyer, on “Touch/Button Controls”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Surface Go 3 Keyboard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data