Sublimation Paper
FailThe top 5 products take 84% of clicks, so Sublimation Paper is a Fail.
- Flapen Score
- 38 / 100Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 4238
- Market size
- £118K/yr71K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 11 sellers
Flapen Score
Sublimation Paper against its category
The dotted line is the Computers & Accessories average. Past it, Sublimation Paper is stronger. Inside it, weaker.
Market
The Sublimation Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sublimation Paper 71K times last year and spent an estimated £118K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 16.0% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 16.0%
- Market size, estimated
- £118Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- sublimation paper60K searches a year
02 · Price
A sale here is worth £10.42.
Listings sell for £10.42 on average, from £4.98 to £18.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £10.42 that is £8K to £10K a year per listing.
- Average price
- £10.42under the $15 to $100 sweet spot
- Price range
- £4.98–£18.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #37 within Printers & Accessories. It carries 6,354 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #37in Printers & Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,354per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Sublimation Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
A-SUB Sublimation Paper A4 210x297mm 100 Sheets 125gsm Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 57,749
- Age
- 9y ago

A-SUB Sublimation Paper A4 210x297mm 100 Sheets Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £9.12
- Rating
- 4.8/5
- Reviews
- 4,523
- Age
- 5y ago

Ink Experts Style A4 Sublimation Paper 120gsm (100 Sheets)
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 1,388
- Age
- 7y ago

Sublimation Paper Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers(A4 210x297mm 100 Sheets 100gsm)
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 1y ago

Ink Experts 100gsm Platinum A4 Premium High Release Dye Sublimation Paper (100 Sheets)
- Price
- £14.91
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 3y ago
Trending
estimated 90-day click momentum
PrimaSub Vibrant A4 Sublimation Paper 210x297mm 100 Sheets 120GSM Compatible with EPSON SAWGRASS RICOH and Brother Sublimation Printers - Rapid Drying with Superior Definition
- Price
- £10.30
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 8mo ago

Sublimation Paper 8.5 x 11 Inch 120gsm Fast Dry Heat Transfer Paper for Inkjet Printers High Transfer Rate for T-Shirts Tumblers Mugs and More
- Price
- £8.86
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 6mo ago

Sublimation Paper Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers(A4 210x297mm 100 Sheets 100gsm)
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 1y ago

Ink Experts 100gsm Platinum A4 Premium High Release Dye Sublimation Paper (100 Sheets)
- Price
- £14.91
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 3y ago

LCL Sublimation Paper A4 210x297mm 120gsm (300 Sheets) Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £18.77
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 2y ago
Newest
by launch date
Sublimation Paper 8.5 x 11 Inch 120gsm Fast Dry Heat Transfer Paper for Inkjet Printers High Transfer Rate for T-Shirts Tumblers Mugs and More
- Price
- £8.86
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 6mo ago

PrimaSub Vibrant A4 Sublimation Paper 210x297mm 100 Sheets 120GSM Compatible with EPSON SAWGRASS RICOH and Brother Sublimation Printers - Rapid Drying with Superior Definition
- Price
- £10.30
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 8mo ago

Sublimation Paper Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers(A4 210x297mm 100 Sheets 100gsm)
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 1y ago

LCL Sublimation Paper A4 210x297mm 120gsm (300 Sheets) Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £18.77
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 2y ago

LCL Sublimation Paper A4 210x297mm 120gsm (110 Sheets) Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
11
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
4%
- A-SUB54%
- Subli-Sure15%
- JoyPrinting15%
- Ink Experts7%
- LCL4%
- Custom Moments2%
- Open — no brand owns it (2 brands, 4%)
Demand
Sublimation Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sublimation Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sublimation paper60K/yr
- sublimation paper a45K/yr
- a4 sublimation paper3K/yr
- a sub sublimation paper a42K/yr
Reviews and returns
What reviews say buyers love and hate about Sublimation Paper
We read the reviews and the return reasons for every product selling here.
“Every now and then I get a box that seems to get caught on the printer so the last 4cm or so of the print is blurred”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sublimation Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









