Sublimation Paper
FailThe top 5 products take 84% of clicks, so Sublimation Paper is a Fail.
- Flapen Score
- 38 / 100Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 4238
- Market size
- £118K/yr71K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 11 sellers
Flapen Score
Sublimation Paper against its category
The dotted line is the Computers & Accessories average. Past it, Sublimation Paper is stronger. Inside it, weaker.
Market
The Sublimation Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sublimation Paper 71K times last year and spent an estimated £118K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
16.0% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 16.0%
- Market size, estimated
- £118Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- sublimation paper60K searches a year
02 · Price
A sale here is worth £10.42.
Listings sell for £10.42 on average, from £4.98 to £18.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £10.42 that is £8K to £10K a year per listing.
- Average price
- £10.42under the $15 to $100 sweet spot
- Price range
- £4.98–£18.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #37 within Printers & Accessories. It carries 6,354 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #37in Printers & Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,354per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Sublimation Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
A-SUB Sublimation Paper A4 210x297mm 100 Sheets 125gsm Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £11.61
- Rating
- 4.8/5
- Reviews
- 57,749
- Age
- 9y ago

A-SUB Sublimation Paper A4 210x297mm 100 Sheets Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £9.12
- Rating
- 4.8/5
- Reviews
- 4,523
- Age
- 5y ago

Ink Experts Style A4 Sublimation Paper 120gsm (100 Sheets)
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 1,388
- Age
- 7y ago

Sublimation Paper Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers(A4 210x297mm 100 Sheets 100gsm)
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 1y ago

Ink Experts 100gsm Platinum A4 Premium High Release Dye Sublimation Paper (100 Sheets)
- Price
- £14.91
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 3y ago
Trending
90-day click momentum
PrimaSub Vibrant A4 Sublimation Paper 210x297mm 100 Sheets 120GSM Compatible with EPSON SAWGRASS RICOH and Brother Sublimation Printers - Rapid Drying with Superior Definition
- Price
- £10.30
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 8mo ago

Sublimation Paper 8.5 x 11 Inch 120gsm Fast Dry Heat Transfer Paper for Inkjet Printers High Transfer Rate for T-Shirts Tumblers Mugs and More
- Price
- £8.86
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 6mo ago

Sublimation Paper Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers(A4 210x297mm 100 Sheets 100gsm)
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 1y ago

Ink Experts 100gsm Platinum A4 Premium High Release Dye Sublimation Paper (100 Sheets)
- Price
- £14.91
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 3y ago

LCL Sublimation Paper A4 210x297mm 120gsm (300 Sheets) Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £18.77
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 2y ago
Newest
by launch date
Sublimation Paper 8.5 x 11 Inch 120gsm Fast Dry Heat Transfer Paper for Inkjet Printers High Transfer Rate for T-Shirts Tumblers Mugs and More
- Price
- £8.86
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 6mo ago

PrimaSub Vibrant A4 Sublimation Paper 210x297mm 100 Sheets 120GSM Compatible with EPSON SAWGRASS RICOH and Brother Sublimation Printers - Rapid Drying with Superior Definition
- Price
- £10.30
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 8mo ago

Sublimation Paper Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers(A4 210x297mm 100 Sheets 100gsm)
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 1y ago

LCL Sublimation Paper A4 210x297mm 120gsm (300 Sheets) Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £18.77
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 2y ago

LCL Sublimation Paper A4 210x297mm 120gsm (110 Sheets) Compatible with EPSON SAWGRASS RICOH Brother Sublimation Printers
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
4%
- A-SUB54%
- Subli-Sure15%
- JoyPrinting15%
- Ink Experts7%
- LCL4%
- Custom Moments2%
- Open — no brand owns it (2 brands, 4%)
Demand
Sublimation Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sublimation Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sublimation paper60K/yr
- sublimation paper a45K/yr
- a4 sublimation paper3K/yr
- a sub sublimation paper a42K/yr
Reviews and returns
What reviews say buyers love and hate about Sublimation Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Every now and then I get a box that seems to get caught on the printer so the last 4cm or so of the print is blurred
Wasn't happy as can not print on other side as it's got the logo A-SUB So not a good buy
No printed pattern side to make it clear which side to sublimate on
Very thin paper
Will go straight back to the original paper so this was a waste of money really
Does not match product description
Misleading Pictures
print doesnt release
Does not work as it says
paper no good for mugs wasted money on 100 sheets that shows in picture will do mugs
I have such mixed results with this paper
Love
Good premium paper
Brilliant Sub paper
Excellent paper
Excellent product
Good quality
Good item
Good price
Its fantastic value for money
Excellent value
Amazing colour quality highly recommend
vibrant colours
good colour outcome
Clear prints
Good quality printing
every print has turned out great
Return
0.7% Return rate 15% Fixable by listing
Very thin paper
Will go straight back to the original paper so this was a waste of money really
print doesnt release
Does not work as it says
paper no good for mugs wasted money on 100 sheets that shows in picture will do mugs
I have such mixed results with this paper
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sublimation Paper questions
Answered from the same tracked data.









