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Sublimation Paper

Fail

The top 5 products take 84% of clicks, so Sublimation Paper is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£118K/yr71K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
84%top-5 click share · 8 brands · 11 sellers

Flapen Score

Sublimation Paper against its category

The dotted line is the Computers & Accessories average. Past it, Sublimation Paper is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sublimation Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sublimation Paper 71K times last year and spent an estimated £118K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
16.0%
Market size, estimated
£118Ka year
Peak month
December1.9× the quietest month
Top search term
sublimation paper60K searches a year

02 · Price

A sale here is worth £10.42.

Listings sell for £10.42 on average, from £4.98 to £18.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £10.42 that is £8K to £10K a year per listing.

Average price
£10.42under the $15 to $100 sweet spot
Price range
£4.98–£18.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #37 within Printers & Accessories. It carries 6,354 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#37in Printers & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,354per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sublimation Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

4%

  • A-SUB54%
  • Subli-Sure15%
  • JoyPrinting15%
  • Ink Experts7%
  • LCL4%
  • Custom Moments2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Sublimation Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sublimation Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sublimation paper60K/yr
  • sublimation paper a45K/yr
  • a4 sublimation paper3K/yr
  • a sub sublimation paper a42K/yr

Reviews and returns

What reviews say buyers love and hate about Sublimation Paper

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Paper Quality”
17%of negative reviews mention “Print Quality”
0.7%of orders come back
“Every now and then I get a box that seems to get caught on the printer so the last 4cm or so of the print is blurred”
A buyer, on “Print Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sublimation Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data