Skip to content

Sublimation Paper

Fail

The top 5 products take 84% of clicks, so Sublimation Paper is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£118K/yr71K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
84%top-5 click share · 8 brands · 11 sellers

Flapen Score

Sublimation Paper against its category

The dotted line is the Computers & Accessories average. Past it, Sublimation Paper is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sublimation Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sublimation Paper 71K times last year and spent an estimated £118K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
16.0%
Market size, estimated
£118Ka year
Peak month
December1.9× the quietest month
Top search term
sublimation paper60K searches a year

02 · Price

A sale here is worth £10.42.

Listings sell for £10.42 on average, from £4.98 to £18.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £10.42 that is £8K to £10K a year per listing.

Average price
£10.42under the $15 to $100 sweet spot
Price range
£4.98–£18.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #37 within Printers & Accessories. It carries 6,354 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#37in Printers & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,354per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sublimation Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

4%

  • A-SUB54%
  • Subli-Sure15%
  • JoyPrinting15%
  • Ink Experts7%
  • LCL4%
  • Custom Moments2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Sublimation Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sublimation Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sublimation paper60K/yr
  • sublimation paper a45K/yr
  • a4 sublimation paper3K/yr
  • a sub sublimation paper a42K/yr

Reviews and returns

What reviews say buyers love and hate about Sublimation Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality17%−0.04

Every now and then I get a box that seems to get caught on the printer so the last 4cm or so of the print is blurred

Wasn't happy as can not print on other side as it's got the logo A-SUB So not a good buy

No printed pattern side to make it clear which side to sublimate on

Paper Quality11%+1.05

Very thin paper

Will go straight back to the original paper so this was a waste of money really

Advertised Vs Actual Product9%−0.02

Does not match product description

Misleading Pictures

Functionality-Overall9%−0.03

print doesnt release

Does not work as it says

Paper Compatibility8%−0.02

paper no good for mugs wasted money on 100 sheets that shows in picture will do mugs

I have such mixed results with this paper

Love

Paper Quality30%+1.05

Good premium paper

Brilliant Sub paper

Excellent paper

Quality-Overall19%+0.96

Excellent product

Good quality

Good item

Value For Money10%+0.91

Good price

Its fantastic value for money

Excellent value

Color9%+0.83

Amazing colour quality highly recommend

vibrant colours

good colour outcome

Print Quality9%−0.04

Clear prints

Good quality printing

every print has turned out great

Return

0.7% Return rate 15% Fixable by listing

Paper Quality20%▆▁▃▅█▆

Very thin paper

Will go straight back to the original paper so this was a waste of money really

Functionality-Overall17%▆▅▇▂█▂

print doesnt release

Does not work as it says

Compatibility-Overall15%▄▅▃▆▁█
Paper Compatibility8%▁▅▅▆▁█

paper no good for mugs wasted money on 100 sheets that shows in picture will do mugs

I have such mixed results with this paper

Quality-Overall8%█▄▄▁▁▃

FAQ

Common Sublimation Paper questions

Answered from the same tracked data.