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Streaming Camera

Fail

Demand is soft, at -34.2% this quarter, so Streaming Camera is a Fail.

Flapen Score
47
47 / 100
Top 28% of 1,028 Computers & Accessories niches · +5 vs the category median of 42
Market size
£99K/yr124K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
39%top-5 click share · 17 brands · 287 sellers

Flapen Score

Streaming Camera against its category

The dotted line is the Computers & Accessories average. Past it, Streaming Camera is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Streaming Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Streaming Camera 124K times last year and spent an estimated £99K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
1.8%
Market size, estimated
£99Ka year
Peak month
December1.6× the quietest month
Top search term
streaming camera48K searches a year

02 · Price

A sale here is worth £43.62.

Listings sell for £43.62 on average, from £10.67 to £219.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £43.62 that is £0 to £4K a year per listing.

Average price
£43.62inside the $15 to $100 sweet spot
Price range
£10.67–£219.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #47 within Audio & Video Accessories. It carries 4,572 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#47in Audio & Video Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,572per listing
Listings tracked
34

04 · Newcomers

Amazon counts 8 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Streaming Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

287

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

24%

  • Razer23%
  • EMEET19%
  • UGREEN13%
  • N newline8%
  • VIZOLINK6%
  • Logitech6%

Demand

Streaming Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Streaming Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • streaming camera48K/yr
  • razer kiyo13K/yr
  • webcam 60fps8K/yr
  • streaming webcam10K/yr
  • webcam for streaming6K/yr
  • webcam 1080p 60fps6K/yr
  • razer webcam7K/yr
  • 60fps webcam5K/yr
  • 1080p 60fps webcam5K/yr
  • streaming camera for pc4K/yr

Reviews and returns

What reviews say buyers love and hate about Streaming Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall8%+0.85

Garbage

Bad quality control especially at this price

Poor quality

Durability8%−0.15

Broke after three uses

It broke after 12-18 months of use

Failed after 3 months

Image/Picture Clarity5%

Poor image quality

Very bad picture quality

Dreadful image quality

Camera Quality4%

it causes the camera to dislodge a little

camera quality terrible

Didnt work at all terrible webcam

Connectivity-Overall4%−0.06

losing connection for no reason

as it's wired for some reason the connection is very sensitive

began constantly disconnecting

Love

Quality-Overall16%+0.85

The build quality is excellent

Amazing quality

Build quality is solid

Value For Money14%+1.52

Good value for money

Good for price

Excellent value

Image/Picture Clarity8%

Clear picture

Clear Picture

Picture quality was great

Camera Quality5%

Good camera

Solid good camera

Camera Quality is very great and clear

Ease Of Use4%+0.51

Easy to Use

easy to understand

easy to carry about

Return

2.0% Return rate 0% Fixable by listing

Compatibility-Overall16%██▇▇▇▆
Image/Picture Clarity10%▇█▇▇█▇

Poor image quality

Very bad picture quality

Dreadful image quality

Quality-Overall10%▇▇█▆▅▅

Garbage

Bad quality control especially at this price

Poor quality

Camera Quality10%█▇▆▇██

it causes the camera to dislodge a little

camera quality terrible

Didnt work at all terrible webcam

Functionality-Overall10%▇▇▅▇█▇

Not working

Did not work as advertised

Doesnt function as claimed

FAQ

Common Streaming Camera questions

Answered from the same tracked data.