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Streaming Camera

Fail

Demand is soft, at -34.2% this quarter, so Streaming Camera is a Fail.

Flapen Score
47
47 / 100
Top 28% of 1,028 Computers & Accessories niches · +5 vs the category median of 42
Market size
£99K/yr124K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
39%top-5 click share · 17 brands · 287 sellers

Flapen Score

Streaming Camera against its category

The dotted line is the Computers & Accessories average. Past it, Streaming Camera is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Streaming Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Streaming Camera 124K times last year and spent an estimated £99K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
1.8%
Market size, estimated
£99Ka year
Peak month
December1.6× the quietest month
Top search term
streaming camera48K searches a year

02 · Price

A sale here is worth £43.62.

Listings sell for £43.62 on average, from £10.67 to £219.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £43.62 that is £0 to £4K a year per listing.

Average price
£43.62inside the $15 to $100 sweet spot
Price range
£10.67–£219.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #47 within Audio & Video Accessories. It carries 4,572 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#47in Audio & Video Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,572per listing
Listings tracked
34

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Streaming Camera products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

287

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 85%

Open market

24%

  • Razer23%
  • EMEET19%
  • UGREEN13%
  • N newline8%
  • VIZOLINK6%
  • Logitech6%

Demand

Streaming Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Streaming Camera search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • streaming camera48K/yr
  • razer kiyo13K/yr
  • webcam 60fps8K/yr
  • streaming webcam10K/yr
  • webcam for streaming6K/yr
  • webcam 1080p 60fps6K/yr
  • razer webcam7K/yr
  • 60fps webcam5K/yr
  • 1080p 60fps webcam5K/yr
  • streaming camera for pc4K/yr

Reviews and returns

What reviews say buyers love and hate about Streaming Camera

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Garbage”
A buyer, on “Quality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Streaming Camera questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data