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Stream Deck

Fail

The top 5 brands take 100% of clicks, so Stream Deck is a Fail.

Flapen Score
32
32 / 100
Ranks 882 of 1,028 Computers & Accessories niches · −10 vs the category median of 42
Market size
£509K/yr430K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
80%top-5 click share · 5 brands · 65 sellers

Flapen Score

Stream Deck against its category

The dotted line is the Computers & Accessories average. Past it, Stream Deck is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stream Deck market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stream Deck 430K times last year and spent an estimated £509K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
1.3%
Market size, estimated
£509Ka year
Peak month
December2.2× the quietest month
Top search term
stream deck319K searches a year

02 · Price

A sale here is worth £89.01.

Listings sell for £89.01 on average, from £41.61 to £264.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £89.01 that is £45K to £67K a year per listing.

Average price
£89.01inside the $15 to $100 sweet spot
Price range
£41.61–£264.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£45K–£67K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,595 within Keyboards, Mice & Input Devices. It carries 2,972 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
2.8%
Average rank
#1,595in Keyboards, Mice & Input Devices
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,972per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stream Deck products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£51K£102K£153K£204K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

65

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Elgato79%
  • SOOMFON13%
  • FIFINE3%
  • KoolShiro2%
  • TreasLin2%
  • Open — no brand owns it (0%)

Demand

Stream Deck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Stream Deck search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stream deck319K/yr
  • elgato stream deck60K/yr
  • streamdeck32K/yr
  • stream18K/yr
  • stream deck mk21K/yr

Reviews and returns

What reviews say buyers love and hate about Stream Deck

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Touch/Button Controls”
3.5%of orders come back
“Pretty useless outside of the buttons”
A buyer, on “Touch/Button Controls”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stream Deck questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data