- Flapen Score
- 32 / 100Ranks 882 of 1,028 Computers & Accessories niches · −10 vs the category median of 4232
- Market size
- £509K/yr430K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 65 sellers
Flapen Score
Stream Deck against its category
The dotted line is the Computers & Accessories average. Past it, Stream Deck is stronger. Inside it, weaker.
Market
The Stream Deck market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stream Deck 430K times last year and spent an estimated £509K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.
- Searches, last 12 months
- 430K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £509Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- stream deck319K searches a year
02 · Price
A sale here is worth £89.01.
Listings sell for £89.01 on average, from £41.61 to £264.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £89.01 that is £45K to £67K a year per listing.
- Average price
- £89.01inside the $15 to $100 sweet spot
- Price range
- £41.61–£264.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £45K–£67K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,595 within Keyboards, Mice & Input Devices. It carries 2,972 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 83%
- Out of stock, average day
- 2.8%
- Average rank
- #1,595in Keyboards, Mice & Input Devices
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,972per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Stream Deck products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Elgato Stream Deck MK.2 Studio Controller 15 Macro Keys
- Price
- £100.63
- Rating
- 4.7/5
- Reviews
- 10,095
- Age
- 5y ago
Elgato Stream Deck + Audio Mixer and Studio Controller
- Price
- £137.68
- Rating
- 4.6/5
- Reviews
- 4,458
- Age
- 3y ago
Elgato Stream Deck XL Advanced Studio Controller 32 Keys
- Price
- £163.79
- Rating
- 4.8/5
- Reviews
- 8,450
- Age
- 7y ago
SOOMFON Stream Control Deck Studio Stream Controller with 15 Macro Keys & Dashboard Customized LCD Buttons to Trigger Actions in OBS Twitch YouTube Perfect for Live Streaming Video Editing
- Price
- £52.78
- Rating
- 4.2/5
- Reviews
- 1,356
- Age
- 1y ago
Elgato Stream Deck Mini 6 Customizable LCD Macro Keys
- Price
- £47.27
- Rating
- 4.7/5
- Reviews
- 7,783
- Age
- 8y ago
Trending
90-day click momentum
Treaslin N3 Programmable Stream Controller Deck with LCD Keys&Knobs-Custom Macro Keypad for Streaming(OBS Twitch YouTube) Content Creation (Adobe)&Gaming-Win&Mac
- Price
- £41.61
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago
Elgato Stream Deck + XL Control Platform Dials Touch Strip
- Price
- £264.33
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 4mo ago
FIFINE D6 Streaming Controller Macro Keyboard with 15 Customizable Keys for Live Stream Gaming and Podcast Compatible with Twitch/OBS/YouTube/Streamlabs Etc Keypad for Mac and PC
- Price
- £54.35
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago
Elgato Stream Deck + Audio Mixer and Studio Controller
- Price
- £137.68
- Rating
- 4.6/5
- Reviews
- 4,458
- Age
- 3y ago
Elgato Stream Deck XL Advanced Studio Controller 32 Keys
- Price
- £163.79
- Rating
- 4.8/5
- Reviews
- 8,450
- Age
- 7y ago
Newest
by launch dateElgato Stream Deck + XL Control Platform Dials Touch Strip
- Price
- £264.33
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 4mo ago
Stream Control Deck Studio Controller - 6 Macro Keys Streaming Keyboard trigger actions in apps and software like OBS Twitch YouTube for Live Streaming and Gaming
- Price
- £44.78
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago
SOOMFON Stream Controller SE Deck with 6 Macro Keys and Dashboard Customizable LCD Buttons Support Trigger Actions in OBS Twitch YouTube for Content Creators Streaming Compatible with PC and Mac
- Price
- £44.02
- Rating
- 4.0/5
- Reviews
- 623
- Age
- 1y ago
Treaslin N3 Programmable Stream Controller Deck with LCD Keys&Knobs-Custom Macro Keypad for Streaming(OBS Twitch YouTube) Content Creation (Adobe)&Gaming-Win&Mac
- Price
- £41.61
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago
FIFINE D6 Streaming Controller Macro Keyboard with 15 Customizable Keys for Live Stream Gaming and Podcast Compatible with Twitch/OBS/YouTube/Streamlabs Etc Keypad for Mac and PC
- Price
- £54.35
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Elgato79%
- SOOMFON13%
- FIFINE3%
- KoolShiro2%
- TreasLin2%
- Open — no brand owns it (0%)
Demand
Stream Deck search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Stream Deck search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stream deck319K/yr
- elgato stream deck60K/yr
- streamdeck32K/yr
- stream18K/yr
- stream deck mk21K/yr
Reviews and returns
What reviews say buyers love and hate about Stream Deck
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pretty useless outside of the buttons
Buttons are a bit 'wobbly' i. e. you can easily press it so the corner of the button depresses
I also found the buttons were a bit stiff or not as smooth
Software needs to mature
the software is faulty and inoperative
the software download is a bit suspect
Broke down after 2 years
You dont pay 140 bucks for something that breaks that quickly
Died after two weeks
Just feels cheap Considering the price
It's not the best
the quality of this thing is pretty poor
It's not cheap
Price 0/10
Love
Easy to use
easy to learn
Very easy to use and reliable
Good quality, easy set up and use
Excellent quality
Good product for the right job
Easy to set up
installed no issues there
Easiest setup, tonnes of customization, infinite functionality and a really good plugin market for getting just what you need out of it
the software was easy to install
I love this, well made and the software is great, would recommend, I have one for home and work and use daily
using the software which is easy to use
worth the money for me
Good value for money
Great for price
Return
3.5% Return rate 5% Fixable by listing
Software needs to mature
the software is faulty and inoperative
the software download is a bit suspect
I could not get the thing to work
Don't work well
unfortunately it wasnt able to work with the light kit I have properly due to Wi-Fi issues
But the usb cable that came with it was not compatible with the deck
Pretty useless outside of the buttons
Buttons are a bit 'wobbly' i. e. you can easily press it so the corner of the button depresses
I also found the buttons were a bit stiff or not as smooth
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stream Deck questions
Answered from the same tracked data.