stream deck
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£89.01avg listing price — sweet spot $15–$100
Market size
Good£509K£509K/yr · 430K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,972.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay£41.61–£264.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stream deck is a £509K/yr Amazon United Kingdom market (430K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
stream deck market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £534K–£712K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,595
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 100%
- Out of stock
- 2.8%
- Avg brand age
- 31 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Elgato79%
- SOOMFON13%
- FIFINE3%
- KoolShiro2%
- TreasLin2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top stream deck search terms
- stream deck319K/yr
- elgato stream deck60K/yr
- streamdeck32K/yr
- stream18K/yr
- stream deck mk21K/yr
Top stream deck products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elgato Stream Deck MK.2 Studio Controller 15 Macro Keys
Elgato£100.634.7★10,095 rev
Elgato Stream Deck + Audio Mixer and Studio Controller
Elgato£137.684.6★4,458 rev
Elgato Stream Deck XL Advanced Studio Controller 32 Keys
Elgato£163.794.8★8,450 rev
SOOMFON Stream Control Deck Studio Stream Controller with 15 Macro Keys & Dashboard Customized LCD Buttons to Trigger Actions in OBS Twitch YouTube Perfect for Live Streaming Video Editing
SOOMFON£52.784.2★1,356 rev
Elgato Stream Deck Mini 6 Customizable LCD Macro Keys
Elgato£47.274.7★7,783 rev
Newest
by launch date
Elgato Stream Deck + XL Control Platform Dials Touch Strip
Elgato£264.3331 rev
Stream Control Deck Studio Controller - 6 Macro Keys Streaming Keyboard trigger actions in apps and software like OBS Twitch YouTube for Live Streaming and Gaming
KoolShiro£44.7812 rev
SOOMFON Stream Controller SE Deck with 6 Macro Keys and Dashboard Customizable LCD Buttons Support Trigger Actions in OBS Twitch YouTube for Content Creators Streaming Compatible with PC and Mac
SOOMFON£44.02623 rev
Treaslin N3 Programmable Stream Controller Deck with LCD Keys&Knobs-Custom Macro Keypad for Streaming(OBS Twitch YouTube) Content Creation (Adobe)&Gaming-Win&Mac
TreasLin£41.61108 rev
FIFINE D6 Streaming Controller Macro Keyboard with 15 Customizable Keys for Live Stream Gaming and Podcast Compatible with Twitch/OBS/YouTube/Streamlabs Etc Keypad for Mac and PC
FIFINE£54.35148 rev
Trending
90-day click momentumTreaslin N3 Programmable Stream Controller Deck with LCD Keys&Knobs-Custom Macro Keypad for Streaming(OBS Twitch YouTube) Content Creation (Adobe)&Gaming-Win&Mac
TreasLin£41.614.2★
Elgato Stream Deck + XL Control Platform Dials Touch Strip
Elgato£264.334.8★
FIFINE D6 Streaming Controller Macro Keyboard with 15 Customizable Keys for Live Stream Gaming and Podcast Compatible with Twitch/OBS/YouTube/Streamlabs Etc Keypad for Mac and PC
FIFINE£54.354.4★
Elgato Stream Deck + Audio Mixer and Studio Controller
Elgato£137.684.6★
Elgato Stream Deck XL Advanced Studio Controller 32 Keys
Elgato£163.794.8★
What buyers say about stream deck
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good quality, easy set up and use”
“Easy to set up”
“the software was easy to install”
“worth the money for me”
“The buttons themselves feel great—very soft”
“The design is clean”
“does the job”
“The customizable RGB lights are a highlight for me”
“it's the most well known brand for this type of product and it has a great compatability with a wide array of software that you can control from the buttons and dials”
What buyers complain about
“Pretty useless outside of the buttons”
“Software needs to mature”
“Broke down after 2 years”
“Just feels cheap Considering the price”
“It's not cheap”
“Useless device, doesnt connect to most machines”
“Hard to use”
“unfortunately it wasnt able to work with the light kit I have properly due to Wi-Fi issues”
“I could not get the thing to work”
“Included instructions are a little basic”
Top return reasons
Common questions
- Is stream deck profitable to sell on Amazon United Kingdom?
- The niche generates £509K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (32/100).
- How competitive is the stream deck niche?
- 5 brands and 65 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stream deck?
- Top complaints mined from reviews: Touch/Button Controls, Software/Application, Durability. The return rate is 3.5%.
- When does demand for stream deck peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the stream deck niche?
- Listings span £41.61–£264.33; the average listing price is £89.01 (sweet spot $15–$100). The average incumbent carries 2,972 reviews — the moat a new listing must climb.