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Stop Motion Animation Kit

Fail

Shoppers spend an estimated $21K a year here, so Stop Motion Animation Kit is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£21K/yr64K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
62%top-5 click share · 16 brands · 35 sellers

Flapen Score

Stop Motion Animation Kit against its category

The dotted line is the Computers & Accessories average. Past it, Stop Motion Animation Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stop Motion Animation Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stop Motion Animation Kit 64K times last year and spent an estimated £21K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.4%
Market size, estimated
£21Ka year
Peak month
December5.9× the quietest month
Top search term
stop motion animation kit27K searches a year

02 · Price

A sale here is worth £22.86.

Listings sell for £22.86 on average, from £5.81 to £58.02. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £22.86 that is £0 to £2K a year per listing.

Average price
£22.86inside the $15 to $100 sweet spot
Price range
£5.81–£58.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #256 within Audio & Video Accessories. It carries 836 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#256in Audio & Video Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
836per listing
Listings tracked
22

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Stop Motion Animation Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

35

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

19%

  • Zing29%
  • HUE21%
  • Plasticine15%
  • Canvall5%
  • Tagtight5%
  • Cartlant5%

Demand

Stop Motion Animation Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Stop Motion Animation Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stop motion animation kit27K/yr
  • stop motion20K/yr
  • animation kit12K/yr
  • animation kit for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Stop Motion Animation Kit

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
15%of negative reviews mention “Strength”
1.8%of orders come back
“Brittle and easy to break”
A buyer, on “Strength”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stop Motion Animation Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data