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Stop Motion Animation Kit

Fail

Shoppers spend only $21K a year here, so Stop Motion Animation Kit is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£21K/yr64K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
62%top-5 click share · 16 brands · 35 sellers

Flapen Score

Stop Motion Animation Kit against its category

The dotted line is the Computers & Accessories average. Past it, Stop Motion Animation Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stop Motion Animation Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stop Motion Animation Kit 64K times last year and spent an estimated £21K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.4%
Market size, estimated
£21Ka year
Peak month
December5.9× the quietest month
Top search term
stop motion animation kit27K searches a year

02 · Price

A sale here is worth £22.86.

Listings sell for £22.86 on average, from £5.81 to £58.02. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £22.86 that is £0 to £2K a year per listing.

Average price
£22.86inside the $15 to $100 sweet spot
Price range
£5.81–£58.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #256 within Audio & Video Accessories. It carries 836 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#256in Audio & Video Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
836per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Stop Motion Animation Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

35

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

19%

  • Zing29%
  • HUE21%
  • Plasticine15%
  • Canvall5%
  • Tagtight5%
  • Cartlant5%

Demand

Stop Motion Animation Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Stop Motion Animation Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stop motion animation kit27K/yr
  • stop motion20K/yr
  • animation kit12K/yr
  • animation kit for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Stop Motion Animation Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.09

Brittle and easy to break

can easily break when assembling if not careful

Assembly/Installation13%−0.06

Also its awkward to set up and position

it looks more like theyve assembled it incorrectly

Size-Overall11%+0.39

I thought were smaller than expected

Brightness/Shine/Glow11%−0.04

Light not fully working, good otherwise

Durability11%−0.11

It did not even last a year

Love

Value For Money19%+1.63

A great item for a fair price

Great value for money

well worth the cost

Fun/Entertainment Experience13%+1.04

Hours of fun

animation so these flip books were perfect for him

The recipient had lots of fun

Quality-Overall12%+0.38

Premium quality overhead stand equipped with ring light

Great product

Great quality and sturdy

Brightness/Shine/Glow8%−0.04

Sturdy and bright

3 brightness levels work well

Light box is excellent

Advertised Vs Actual Product6%+0.47

Just what I needed

it worked exactly as intended

Return

1.8% Return rate 28% Fixable by listing

Size-Overall19%▄█▃▅▂▆

I thought were smaller than expected

Functionality-Overall14%▆▅▄▆█▁

Doesn't work

Defective Material/Parts10%▂▆█▁▅█
Quality-Overall6%▂▅▂▅█▅

Terrible quality

Compatibility-Overall5%█▃▄▁▁▅

FAQ

Common Stop Motion Animation Kit questions

Answered from the same tracked data.