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Steelbook

Fail

The top 5 products take 100% of clicks, so Steelbook is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£35K/yr286K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Steelbook against its category

The dotted line is the Computers & Accessories average. Past it, Steelbook is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steelbook 286K times last year and spent an estimated £35K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
0.7%
Market size, estimated
£35Ka year
Peak month
October1.5× the quietest month
Top search term
steelbook265K searches a year

02 · Price

A sale here is worth £17.38.

Listings sell for £17.38 on average, from £8.58 to £31.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.38 that is £0 to £2K a year per listing.

Average price
£17.38inside the $15 to $100 sweet spot
Price range
£8.58–£31.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #125 within Blank Media Cases & Wallets. It carries 428 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
2.6%
Average rank
#125in Blank Media Cases & Wallets
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
428per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Steelbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • EXTREMEGRIPPRO75%
  • HOMCOM25%

Demand

Steelbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Steelbook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.16

the steelbooks do not fit in snugly whatsoever

Advertised Vs Actual Product14%−0.14

completely misleading - unfortunately I have to keep a hold of it until i buy a proper blu ray storage shelf

Misleading - CD storage unit only

Quality-Overall14%−0.23

Rubbish

Value For Money11%+0.63

there are better available for less

not so cheap price

Assembly/Installation7%+1.52

have to be delicate putting some parts together

Took time to put together

Love

Strength29%−0.03

Good, sturdy

feel solid enough

Not a bad item, easy to build, quite sturdy

Size-Overall12%−0.16

Fit for purpose

Shelves fit

they fit well with most although they were too neat to take a Steelbook with a slightly thicker cardboard J Card

Assembly/Installation11%+1.52

Easy to assemble

Simple to put together

once you get the hang of it they are easy to put together

Storage Capacity9%+1.38

Good quality storage

Value For Money8%+0.63

Good value for money for a small CD storage unit

Well worth the money

Return

1.0% Return rate 33% Fixable by listing

Size-Overall33%▁▁▁█▁▁

the steelbooks do not fit in snugly whatsoever

Defective Material/Parts33%▁█▁▁▁▁
Compatibility-Overall33%▁▁▁▁█▁

FAQ

Common Steelbook questions

Answered from the same tracked data.