Skip to content

Steelbook

Fail

The top 5 products take 100% of clicks, so Steelbook is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£35K/yr286K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Steelbook against its category

The dotted line is the Computers & Accessories average. Past it, Steelbook is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steelbook 286K times last year and spent an estimated £35K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
0.7%
Market size, estimated
£35Ka year
Peak month
October1.5× the quietest month
Top search term
steelbook265K searches a year

02 · Price

A sale here is worth £17.38.

Listings sell for £17.38 on average, from £8.58 to £31.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.38 that is £0 to £2K a year per listing.

Average price
£17.38inside the $15 to $100 sweet spot
Price range
£8.58–£31.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #125 within Blank Media Cases & Wallets. It carries 428 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
2.6%
Average rank
#125in Blank Media Cases & Wallets
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
428per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Steelbook products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • EXTREMEGRIPPRO75%
  • HOMCOM25%

Demand

Steelbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Steelbook

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Strength”
14%of negative reviews mention “Size-Overall”
1.0%of orders come back
“the steelbooks do not fit in snugly whatsoever”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Steelbook questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data