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Starlink

Maybe

Products sell for $53.67 on average, inside the sweet spot. But prices span $11.50–$376.21, mostly outside the sweet spot, so Starlink is a Maybe.

Flapen Score
51
51 / 100
Top 16% of 1,028 Computers & Accessories niches · +9 vs the category median of 42
Market size
£423K/yr389K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
52%top-5 click share · 21 brands · 47 sellers

Flapen Score

Starlink against its category

The dotted line is the Computers & Accessories average. Past it, Starlink is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starlink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Starlink 389K times last year and spent an estimated £423K. The top 5 brands take 58% of clicks. Demand peaks in Apr–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
2.0%
Market size, estimated
£423Ka year
Peak month
April2.0× the quietest month
Top search term
starlink175K searches a year

02 · Price

A sale here is worth £53.67.

Listings sell for £53.67 on average, from £11.50 to £376.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £53.67 that is £13K to £27K a year per listing.

Average price
£53.67inside the $15 to $100 sweet spot
Price range
£11.50–£376.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£13K–£27K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #191 within Networking Devices. It carries 256 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
86%
Out of stock, average day
15.6%
Average rank
#191in Networking Devices
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
256per listing
Listings tracked
29

04 · Newcomers

Amazon counts 7 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
16 months

Products

Top Starlink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

47

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

52%

Top 20: 92%

Open market

35%

  • APCUWCQ15%
  • XLTTYWL14%
  • futrue-wolker14%
  • SUBFIX8%
  • Starlink8%
  • Txtcu7%

Demand

Starlink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Starlink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starlink175K/yr
  • starlink mount79K/yr
  • starlink wall mount28K/yr
  • starlink router17K/yr
  • starlink bracket10K/yr
  • starlink satellite internet full kit7K/yr
  • star link8K/yr
  • starlink gen 3 mount10K/yr
  • starlink kit5K/yr
  • star link satellite internet kit9K/yr

Reviews and returns

What reviews say buyers love and hate about Starlink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.03

Poor performance

as its very cheap quality

Poor quality

Strength11%−0.03

Flimsy

A bit flimsy

Not very sturdy

Durability7%−0.08

mine broke within two days

the whole thing came apart

will not last

Assembly/Installation7%+0.23

Missing screws, poor instructions

a bit fiddly to put together

Not an easy install

Value For Money6%

A bit costly for what it is

Its not even worth £2

Waste of money

Love

Quality-Overall21%−0.03

Good quality, easy to assemble came with all correct components for easy assembly

Decent quality

Quality, robust construction

Assembly/Installation16%+0.23

Easy to setup

Easy to assemble

Easy installation

Size-Overall12%+2.13

Fits perfectly

Easy to fit

It fits snuggly and well

Strength10%−0.03

good strong build

Very strong

Solid and Stable

Value For Money8%

Good value for money

Excellent value

Excellent for the money

Return

2.0% Return rate 37% Fixable by listing

Size-Overall30%▄████▇

A little fiddly fitting

It's a bit short

Too small

Compatibility-Overall23%▇▅▆█▅▆

Usb adapter wouldn't work with standard starlink cable either

Doesn't fit my starlink

The plastic adapter does not fit the mini

Strength6%█▄▇▁▂▅

Flimsy

A bit flimsy

Not very sturdy

Defective Material/Parts5%▆█▅▅▄▃
Quality-Overall5%▇▃▇▆▆█

Poor performance

as its very cheap quality

Poor quality

FAQ

Common Starlink questions

Answered from the same tracked data.