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Silent Keyboard

Maybe

Products sell for $24.39 on average, inside the sweet spot. But demand is soft, at -28.2% this quarter, so Silent Keyboard is a Maybe.

Flapen Score
51
51 / 100
Top 16% of 1,028 Computers & Accessories niches · +9 vs the category median of 42
Market size
£123K/yr130K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
39%top-5 click share · 15 brands · 106 sellers

Flapen Score

Silent Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Silent Keyboard is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silent Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silent Keyboard 130K times last year and spent an estimated £123K. The top 5 brands take 85% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
3.9%
Market size, estimated
£123Ka year
Peak month
October2.1× the quietest month
Top search term
backlit wireless keyboard16K searches a year

02 · Price

A sale here is worth £24.39.

Listings sell for £24.39 on average, from £10.18 to £71.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £24.39 that is £0 to £2K a year per listing.

Average price
£24.39inside the $15 to $100 sweet spot
Price range
£10.18–£71.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #88 within Keyboards, Mice & Input Devices. It carries 3,050 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#88in Keyboards, Mice & Input Devices
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,050per listing
Listings tracked
43

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Silent Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£6K£12K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

106

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

12%

  • Arteck49%
  • TECKNET15%
  • Logitech8%
  • UGREEN7%
  • OMOTON5%
  • HP3%
  • Open — no brand owns it (9 brands, 12%)

Demand

Silent Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Silent Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backlit wireless keyboard16K/yr
  • arteck wireless keyboard12K/yr
  • multi device keyboard10K/yr
  • wireless backlit keyboard9K/yr
  • wireless keyboard rechargeable7K/yr
  • wireless keyboard backlit7K/yr
  • wireless keyboard bluetooth7K/yr
  • wireless rechargeable keyboard7K/yr
  • rechargeable wireless keyboard7K/yr
  • slim wireless keyboard5K/yr

Reviews and returns

What reviews say buyers love and hate about Silent Keyboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.20

Broke very quickly

Doesn't last

unsure of durability at this time

Quality-Overall12%+0.27

is annoying and looks cheap/poor quality

It's less than average quality product

Average Quality

Functionality-Overall9%−0.14

Turns off randomly

Didn't work

Stopped working

Connectivity-Overall6%−0.02

Connectivity issues

just because it's losing connection

Disconnects constantly

Touch/Button Controls6%−0.01

Buttons not working properly

Buttons are a little bit bigger than I am used to

Buttons sticking

Love

Quality-Overall18%+0.27

Decent build quality

Excellent product

Build quality is outstanding

Value For Money12%+1.18

GREAT VALUE

Excellent Value for Money

Money well spent

Connectivity-Overall7%−0.02

Easy connection

No issues with connectivity

Easy to connect

Touch/Button Controls6%−0.01

nice to the touch

soft touch

Soft key touch

Ease Of Use5%+0.20

Easy to carry around

comfortable to use

which is handy

Return

2.1% Return rate 18% Fixable by listing

Functionality-Overall21%█▇▇███

Turns off randomly

Didn't work

Stopped working

Connectivity-Overall16%█▇▇▇██

Connectivity issues

just because it's losing connection

Disconnects constantly

Size-Overall15%█████▇

Little small

the product is not fit for purpose

it is too long for my needs

Compatibility-Overall11%▆█▇█▇▆
Touch/Button Controls5%▆▆██▇█

Buttons not working properly

Buttons are a little bit bigger than I am used to

Buttons sticking

FAQ

Common Silent Keyboard questions

Answered from the same tracked data.