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Short Iphone Charging Cable

Fail

Prices span $2.50–$8.07, mostly outside the sweet spot, so Short Iphone Charging Cable is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£59K/yr86K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
67%top-5 click share · 10 brands · 18 sellers

Flapen Score

Short Iphone Charging Cable against its category

The dotted line is the Computers & Accessories average. Past it, Short Iphone Charging Cable is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Short Iphone Charging Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Short Iphone Charging Cable 86K times last year and spent an estimated £59K. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
15.2%
Market size, estimated
£59Ka year
Peak month
September1.4× the quietest month
Top search term
short iphone charging cable20K searches a year

02 · Price

A sale here is worth £4.54.

Listings sell for £4.54 on average, from £2.50 to £8.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.54 that is £2K to £3K a year per listing.

Average price
£4.54under the $15 to $100 sweet spot
Price range
£2.50–£8.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #82 within Cables & Accessories. It carries 19,299 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#82in Cables & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,299per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Short Iphone Charging Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

18

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • RAVIAD56%
  • YEONPHOM12%
  • ULIFTUS11%
  • iSOUL5%
  • JUKEKUL5%
  • ADILIFT3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Short Iphone Charging Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.4×

Search terms

Top Short Iphone Charging Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • short iphone charging cable20K/yr
  • short lightning cable12K/yr
  • usb to lightning cable short9K/yr
  • short charging cable6K/yr
  • short usb to lightning cable5K/yr
  • lightning cable short4K/yr
  • small iphone charger3K/yr
  • iphone charger cable short6K/yr
  • short iphone charger cable4K/yr
  • short lightning cable for iphone4K/yr

Reviews and returns

What reviews say buyers love and hate about Short Iphone Charging Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.20

Stopped working after 1 month of use

It failed within a week

it fell apart

Charging15%+0.59

Short charging cable

Could not charge any of my iPhones

It doesnt charge any of my apple devices

Functionality-Overall10%−0.09

Doesnt work

Stopped working

Not working

Compatibility-Overall9%−0.08

Dont work with Apple CarPlay as stated in the description

Not for Apple Car Play

Not suitable for iPhone 17 ie not usb-c

Size-Overall9%−0.02

Way too short

Extremely short

Small cable size

Love

Quality-Overall24%+1.83

Decent quality

Its well made

Good quality cable, works well

Charging19%+0.59

Charge fast, great quality, perfect for what I needed

Quite fast charging time, good price

Fast charging

Advertised Vs Actual Product19%+1.58

As advertised

Exactly as described

perfect, works as it should

Value For Money7%0.00

Therefore, this affordable cable has been fantastic

Value for money

Good price

Size-Overall5%−0.02

Perfect fit

Perfect size for car where you dont want trailing cable

Work great and fantastic size

Return

0.6% Return rate 30% Fixable by listing

Size-Overall30%█▅▄▃▄▄

Way too short

Extremely short

Small cable size

Charging22%▄▃█▇▆█

Short charging cable

Could not charge any of my iPhones

It doesnt charge any of my apple devices

Compatibility-Overall19%▃▆▇█▆▇

Dont work with Apple CarPlay as stated in the description

Not for Apple Car Play

Not suitable for iPhone 17 ie not usb-c

Connectivity-Overall13%▄█▁▅▅▃

Loose connection to phone

Functionality-Overall10%▅▅█▃▃▅

Doesnt work

Stopped working

Not working

FAQ

Common Short Iphone Charging Cable questions

Answered from the same tracked data.