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Second Screen for Laptop

Fail

Demand is soft, at -10.1% this quarter, so Second Screen for Laptop is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£108K/yr58K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
64%top-5 click share · 14 brands · 25 sellers

Flapen Score

Second Screen for Laptop against its category

The dotted line is the Computers & Accessories average. Past it, Second Screen for Laptop is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Second Screen for Laptop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Second Screen for Laptop 58K times last year and spent an estimated £108K. The top 5 brands take 71% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
3.0%
Market size, estimated
£108Ka year
Peak month
October1.4× the quietest month
Top search term
second screen for laptop27K searches a year

02 · Price

A sale here is worth £61.96.

Listings sell for £61.96 on average, from £41.83 to £111.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £61.96 that is £6K to £15K a year per listing.

Average price
£61.96inside the $15 to $100 sweet spot
Price range
£41.83–£111.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #243 within Monitors. It carries 2,123 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#243in Monitors
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,123per listing
Listings tracked
19

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
23 months

Products

Top Second Screen for Laptop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

  • COOLHOOD39%
  • Yodoit12%
  • CUIUIC8%
  • MAGICRAVEN7%
  • Newwin6%
  • Ingnok6%

Demand

Second Screen for Laptop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Second Screen for Laptop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • second screen for laptop27K/yr
  • portable second screen for laptop12K/yr
  • laptop second screen12K/yr
  • second screen7K/yr

Reviews and returns

What reviews say buyers love and hate about Second Screen for Laptop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.12

Broke really easily and quickly

Broke after a couple of times

Broke after 2 months

Compatibility-Overall5%−0.05

Doesn't work on Samsung

Not compatible with a switch even though it states that it is

Incompatible with Apple devices

Quality-Overall5%+0.28

poor quality control

Poor quality

It is diappointingly low quality

Connectivity-Overall4%−0.04

no longer connects

Connection was unstable

a half it stops connecting completely

Functionality-Overall4%−0.05

Doesnt work

Doesnt work as advertised

Didn't work properly

Love

Quality-Overall15%+0.28

Build quality feels solid

Solid quality

Amazing Quality

Value For Money15%+0.78

Money well spent

affordable price

Amazing value

Portability13%+0.81

Extremely portable

Portable Monitor

easy to carry

Display Resolution11%+0.64

Screen is clear

good resolution

Clear crisp display

Weight Light7%+0.62

Excellent lightweight monitor

Very good monitor light weight perfect

Nice and lightweight

Return

3.4% Return rate 13% Fixable by listing

Compatibility-Overall16%█▆█▇▆▇

Doesn't work on Samsung

Not compatible with a switch even though it states that it is

Incompatible with Apple devices

Connectivity-Overall11%█▇█▇▇▇

no longer connects

Connection was unstable

a half it stops connecting completely

Functionality-Overall10%▇▇▆▆█▅

Doesnt work

Doesnt work as advertised

Didn't work properly

Size-Overall10%▆▇█▇▇▇
Quality-Overall6%▄▄█▅▆▅

poor quality control

Poor quality

It is diappointingly low quality

FAQ

Common Second Screen for Laptop questions

Answered from the same tracked data.