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Seagate Skyhawk

Fail

The top 5 brands take 100% of clicks, so Seagate Skyhawk is a Fail.

Flapen Score
33
33 / 100
Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 42
Market size
£115K/yr26K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
74%top-5 click share · 3 brands · 239 sellers

Flapen Score

Seagate Skyhawk against its category

The dotted line is the Computers & Accessories average. Past it, Seagate Skyhawk is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seagate Skyhawk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seagate Skyhawk 26K times last year and spent an estimated £115K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
5.1%
Market size, estimated
£115Ka year
Top search term
surveillance hard drive12K searches a year

02 · Price

A sale here is worth £87.99.

Listings sell for £87.99 on average, from £31.45 to £162.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £87.99 that is £0 to £9K a year per listing.

Average price
£87.99inside the $15 to $100 sweet spot
Price range
£31.45–£162.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Components & Replacement Parts. It carries 2,804 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#52in Components & Replacement Parts
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,804per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Seagate Skyhawk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

239

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Seagate72%
  • Western Digital20%
  • Toshiba8%
  • Open — no brand owns it (0%)

Demand

Seagate Skyhawk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26JanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Seagate Skyhawk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • surveillance hard drive12K/yr
  • seagate skyhawk6K/yr
  • 4tb surveillance hard drive4K/yr
  • cctv hdd4K/yr

Reviews and returns

What reviews say buyers love and hate about Seagate Skyhawk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.15

Failed after 6 months

It failed after 1 year

only lasted 2 months in my NVR before it failed

Functionality-Overall22%−0.15

This disc failed to funtion

it won't even show up

Did not work

Product Condition9%−0.08

Received a used disk. more than 40 thousand hours

instead of a new product

Its old stock someone is trying to get rid of

Noise Cancellation6%+0.17

Runs with very little noise

Value For Money6%+0.68

like all hdd getting very expensive

For the price i expected more

Love

Assembly/Installation14%+1.49

Easy to install

Easy to install and setup

Installed, formatted and running in minutes

Value For Money12%+0.68

Decent value for good product

Great value

they are a very good price

Advertised Vs Actual Product10%

So far does the job

It's doing what it's supposed to do

as described

Quality-Overall10%+0.33

Satisfactory performance

Product quality

Very reliable

Product Condition7%−0.08

it was new

Drive is definately new

Return

3.4% Return rate 16% Fixable by listing

Functionality-Overall26%▇█▅█▆▆

This disc failed to funtion

it won't even show up

Did not work

Compatibility-Overall26%▆▅▇▄█▅

Not compatible with swann cctv

Size-Overall13%▅▃▆█▅▇
Defective Material/Parts9%▆▆▅█▇▅
Noise Level6%▃█▆▃▂▄

Returned as theyre extremely loud in operation

Noisy

A little noisy

FAQ

Common Seagate Skyhawk questions

Answered from the same tracked data.