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Seagate Skyhawk

Fail

The top 5 brands take 100% of clicks, so Seagate Skyhawk is a Fail.

Flapen Score
33
33 / 100
Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 42
Market size
£115K/yr26K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
74%top-5 click share · 3 brands · 239 sellers

Flapen Score

Seagate Skyhawk against its category

The dotted line is the Computers & Accessories average. Past it, Seagate Skyhawk is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seagate Skyhawk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seagate Skyhawk 26K times last year and spent an estimated £115K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
5.1%
Market size, estimated
£115Ka year
Top search term
surveillance hard drive12K searches a year

02 · Price

A sale here is worth £87.99.

Listings sell for £87.99 on average, from £31.45 to £162.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £87.99 that is £0 to £9K a year per listing.

Average price
£87.99inside the $15 to $100 sweet spot
Price range
£31.45–£162.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Components & Replacement Parts. It carries 2,804 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#52in Components & Replacement Parts
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,804per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Seagate Skyhawk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

239

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • Seagate72%
  • Western Digital20%
  • Toshiba8%
  • Open — no brand owns it (0%)

Demand

Seagate Skyhawk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26JanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Seagate Skyhawk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • surveillance hard drive12K/yr
  • seagate skyhawk6K/yr
  • 4tb surveillance hard drive4K/yr
  • cctv hdd4K/yr

Reviews and returns

What reviews say buyers love and hate about Seagate Skyhawk

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Durability”
3.4%of orders come back
“Failed after 6 months”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Seagate Skyhawk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data