seagate hard drive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Great£49.32–£105.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£80.86avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£151K£151K/yr · 85K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad60,971.76avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, seagate hard drive is a £151K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
seagate hard drive market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £162K–£202K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 2.6%
- Avg brand age
- 63 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
198
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
0%
- Seagate72%
- Western Digital15%
- Toshiba9%
- ModusTech4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -32.1% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Top seagate hard drive search terms
- seagate hard drive18K/yr
- seagate ssd11K/yr
- 4tb portable hard drive7K/yr
- seagate external hard drive 2tb6K/yr
- 4tb hard drive external6K/yr
- hard disk 4tb4K/yr
- seagate 2tb6K/yr
- 4tb usb drive3K/yr
- usb hard drive 4tb4K/yr
- seagate 2tb external hard drive7K/yr
Top seagate hard drive products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seagate Portable Drive 2TB External Hard Drive Dark Grey for PC Laptop and Mac Data Rescue Services Amazon Exclusive (STGX2000400)
Seagate£60.914.5★264,395 rev
Seagate Portable Drive 4TB External Hard Drive Dark Grey for PC Laptop and Mac Data Rescue Services Amazon Exclusive (STGX4000400)
Seagate£90.814.5★264,395 rev
WD 5TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
Western Digital£99.224.3★675 rev
Seagate One Touch 2TB Password activated hardware encryption portable external hard drive PC Notebook & Mac USB 3.0 Space Gray (STKY2000404)
Seagate£61.664.6★3,785 rev
Seagate Portable Drive 1TB External Hard Drive Dark Grey for PC Laptop and Mac Data Rescue Services Amazon Exclusive (STGX1000400)
Seagate£50.724.5★264,395 rev
Newest
by launch date
ModusTech 4TB Desktop External Hard Drive (NOT-PORTABLE) Vault USB-C 3.1 (5Gbps) High-Speed HDD for PC Mac Laptop & Console Backup Storage 2-Year Warranty
ModusTech£73.53103 rev
WD 5TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
Western Digital£99.22675 rev
WD 4TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
Western Digital£85.22675 rev
WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
Western Digital£68.19675 rev
WD_BLACK P10 4TB Game Drive Portable External Hard Drive Speeds Up to 130 MB/s USB 3.2 Gen 1 Works with Playstation Xbox PC Includes One Month Discord NITRO offer Camo
Western Digital£97.8930,023 rev
Trending
90-day click momentum
Toshiba Canvio Flex 4TB Portable 2.5 External Hard Drive (HDD) for Mac Windows PC Smartphone and Tablet Use Compatible with Most USB-C and USB-A Devices Warm Silver (HDTX240ESCCA)
Toshiba£91.284.5★
WD_BLACK P10 4TB Game Drive Portable External Hard Drive Speeds Up to 130 MB/s USB 3.2 Gen 1 Works with Playstation Xbox PC Includes One Month Discord NITRO offer Camo
Western Digital£97.894.6★
Toshiba Canvio Gaming 4TB Portable 2.5 External Hard Drive compatible with most PlayStation Xbox and PC consoles USB 3.2. Gen 1 Technology Black (HDTX140EK3CA)
Toshiba£62.514.6★
ModusTech 4TB Desktop External Hard Drive (NOT-PORTABLE) Vault USB-C 3.1 (5Gbps) High-Speed HDD for PC Mac Laptop & Console Backup Storage 2-Year Warranty
ModusTech£73.534.0★
WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
Western Digital£68.194.3★
What buyers say about seagate hard drive
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Great value”
“Loads of storage”
“Very easy to use”
“All files load onto it fairly quickly”
“Easy to carry around”
“SIMPLE TO SET UP”
“Compatability is great operated with no issues, great size and fit”
“Just what I need”
“Performance-wise, its been consistently smooth on my PC with zero issues”
What buyers complain about
“Broke very quickly”
“then freezing my pc”
“Not good at all given the price point”
“A little noisy”
“Then it started having issues disconnecting randomly”
“Not the advertised capacity”
“Awful transfer speeds”
“The product is effectively being misrepresented”
“Miserably poor performance”
“DOES NOT WORK ON MAC”
Top return reasons
Common questions
- Is seagate hard drive profitable to sell on Amazon United Kingdom?
- The niche generates £151K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the seagate hard drive niche?
- 4 brands and 198 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in seagate hard drive?
- Top complaints mined from reviews: Durability, Functionality-Overall, Value For Money. The return rate is 1.8%.
- When does demand for seagate hard drive peak?
- Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the seagate hard drive niche?
- Listings span £49.32–£105.59; the average listing price is £80.86 (sweet spot $15–$100). The average incumbent carries 60,972 reviews — the moat a new listing must climb.