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Seagate Hard Drive

Fail

The top 5 brands take 100% of clicks, so Seagate Hard Drive is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£151K/yr85K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
61%top-5 click share · 4 brands · 198 sellers

Flapen Score

Seagate Hard Drive against its category

The dotted line is the Computers & Accessories average. Past it, Seagate Hard Drive is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seagate Hard Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seagate Hard Drive 85K times last year and spent an estimated £151K. All 4 brands take every click. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
2.2%
Market size, estimated
£151Ka year
Peak month
January10.0× the quietest month
Top search term
seagate hard drive18K searches a year

02 · Price

A sale here is worth £80.86.

Listings sell for £80.86 on average, from £49.32 to £105.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £80.86 that is £8K to £20K a year per listing.

Average price
£80.86inside the $15 to $100 sweet spot
Price range
£49.32–£105.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£8K–£20K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #13 within Data Storage. It carries 60,972 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#13in Data Storage
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
60,972per listing
Listings tracked
21

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Seagate Hard Drive products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

198

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 99%

Open market

0%

  • Seagate72%
  • Western Digital15%
  • Toshiba9%
  • ModusTech4%
  • Open — no brand owns it (0%)

Demand

Seagate Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Seagate Hard Drive search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • seagate hard drive18K/yr
  • seagate ssd11K/yr
  • 4tb portable hard drive7K/yr
  • seagate external hard drive 2tb6K/yr
  • 4tb hard drive external6K/yr
  • hard disk 4tb4K/yr
  • seagate 2tb6K/yr
  • 4tb usb drive3K/yr
  • usb hard drive 4tb4K/yr
  • seagate 2tb external hard drive7K/yr

Reviews and returns

What reviews say buyers love and hate about Seagate Hard Drive

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
1.8%of orders come back
“Broke very quickly”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Seagate Hard Drive questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data