Skip to content

Scanner

brand-locked demand (top 5 brands take 100% of clicks) — Scanner doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 60Growth 13Conversion 28Competition 12Returns 27Price range 35Avg price 74Brand share 0Review moat 50Quality gap 86
This niche Category average

Is Scanner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scanner is a £513K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Scanner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.7% over the last 90 days and 2.2% of searches end in a purchase.

£513K

revenue / yr

Units sold / yr5K
Search volume / yr-24.7%223K
Conversion rate2.2%
Avg price£103.26

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 95
Top-5 product click share86%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.1★
Avg reviews1,496

Top Scanner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£51K£103K£154K£205K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

95

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Canon68%
  • Epson20%
  • Brother8%
  • tobo4%

Scanner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume223KCVR2.2%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.1★Reviews1,496Avg BSR#8
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Scanner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scanner106K/yr
  • scanners for computers27K/yr
  • document scanner23K/yr
  • flatbed scanner19K/yr
  • scanners16K/yr
  • a4 scanner9K/yr
  • document scanners7K/yr
  • computer scanners6K/yr
  • epson scanner5K/yr
  • canon scanner4K/yr

What reviews say buyers love and hate about Scanner

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Scanning Feature30%

Great quality scanner for the price

Ease Of Use11%

Easy to use

Assembly/Installation8%

Set up was quick

Quality-Overall8%

Good, quality for the price and easy to set up & use

Compatibility-Overall6%

Works With Linux Mint

What buyers complain about

74% of reviews
Scanning Feature23%

After spending hours trying to deal variously with the Scan Utility App

Compatibility-Overall14%

The error message saying that it is not compatible with this version

Functionality-Overall9%

Does not work

Advertised Vs Actual Product5%

think this should be made clearer on the description

Software/Application5%

After spending hours trying to deal variously with the Scan Utility App, deciper error codes, relate this back to the. so called

Scanner return rate & reasons

Why buyers send it back, as a share of all return requests.

4.8%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
23%
2Scanning Feature
18%
3Functionality-Overall
12%
4Connectivity-Overall
10%
5Software/Application
6%

Common Scanner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scanner 35/100 on Amazon United Kingdom — Skip it. The niche generates £513K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -24.7% over the last 90 days.
Search demand for Scanner on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.