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Rugged Tablet

Fail

Prices span $95.39–$450.08, mostly outside the sweet spot, so Rugged Tablet is a Fail.

Flapen Score
35
35 / 100
Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 42
Market size
£41K/yr46K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
51%top-5 click share · 11 brands · 24 sellers

Flapen Score

Rugged Tablet against its category

The dotted line is the Computers & Accessories average. Past it, Rugged Tablet is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugged Tablet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rugged Tablet 46K times last year and spent an estimated £41K. The top 5 brands take 85% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
0.4%
Market size, estimated
£41Ka year
Top search term
rugged tablet30K searches a year

02 · Price

A sale here is worth £242.52.

Listings sell for £242.52 on average, from £95.39 to £450.08. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £242.52 that is £0 to £24K a year per listing.

Average price
£242.52above the $15 to $100 sweet spot
Price range
£95.39–£450.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£24K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #820 within Tablets. It carries 51 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
39.3%
Average rank
#820in Tablets
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
51per listing
Listings tracked
29

04 · Newcomers

Amazon counts 11 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
11Amazon's first-year sales bar
Average brand age
20 months

Products

Top Rugged Tablet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

24

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

11%

  • Blackview50%
  • Ulefone21%
  • ONERugged6%
  • UMIDIGI4%
  • OUKITEL4%
  • AGM4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Rugged Tablet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Rugged Tablet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugged tablet30K/yr
  • oukitel tablet11K/yr
  • waterproof tablet6K/yr

Reviews and returns

What reviews say buyers love and hate about Rugged Tablet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging10%−0.06

Charging is slow

We had a small issue with the charging port on the tablet

charge dropped from 80% to 20% for 30 days

Quality-Overall6%−0.04

Not good quality

Absolute rubbish

Garbage tablet

Display Resolution6%

not very sharp screen

The resolution on this tablet is so incredibly bad that it reminded me of tablets with TFT screen

Screen resolution is awful

Camera Quality6%−0.03

Camera is not amazing

Camera Issue

We had a problem with the camera

Computation Performance5%−0.09

the performance is really bad

Slow

Apps take a long time to load, videos lag, and even basic browsing feels slow

Love

Value For Money26%+1.84

Excellent value

Good buy

Good value for money

Quality-Overall11%−0.04

Great Quality Tablet

Excellent quality

It feels well made

Assembly/Installation7%+0.50

Easy to set up

Tablet was well packed with everything you need to set up

I was able to set it up within just a few minutes

Ease Of Use7%+0.33

simple to use

It is user friendly

easy to carry around

Display Resolution6%

great display

The screen resolution is clear

the display is brilliant also

Return

3.7% Return rate 8% Fixable by listing

Functionality-Overall16%▅▃▄▅█▅

the device freezes sometimes during normal use

doesn't run

Software/Application10%▃▆▇█▃█
Charging10%▆█▆▆▇▁

Charging is slow

We had a small issue with the charging port on the tablet

charge dropped from 80% to 20% for 30 days

Compatibility-Overall6%▄▃▅▂▃█
Connectivity-Overall6%▆█▅▁▄▄

this is surprising because my WiFi isn't particularly good

I cannot get my earing aids to sync with the tablet

It wont even connect to WiFi or Bluetooth

FAQ

Common Rugged Tablet questions

Answered from the same tracked data.