Roll Top Backpack
FailBuyers convert on only 0.6% of searches, so Roll Top Backpack is a Fail.
- Flapen Score
- 38 / 100Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 4238
- Market size
- £34K/yr201K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 24 sellers
Flapen Score
Roll Top Backpack against its category
The dotted line is the Computers & Accessories average. Past it, Roll Top Backpack is stronger. Inside it, weaker.
Market
The Roll Top Backpack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roll Top Backpack 201K times last year and spent an estimated £34K. The top 5 brands take 79% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £34Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- roll top backpack72K searches a year
02 · Price
A sale here is worth £29.33.
Listings sell for £29.33 on average, from £13.27 to £54.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £29.33 that is £0 to £3K a year per listing.
- Average price
- £29.33inside the $15 to $100 sweet spot
- Price range
- £13.27–£54.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #492 within Laptop Accessories. It carries 620 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 88%
- Out of stock, average day
- 2.8%
- Average rank
- #492in Laptop Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 620per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Roll Top Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lekeinchi Rolltop Backpack for Men and Women Elegant Laptop Backpack Waterproof with 17 Inch Laptop Compartment Large Travel Backpack Daypack School Backpack for Travel University (Black)
- Price
- £26.54
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 2y ago

Waterfly Roll Top Backpack Rucksack: 30L Bagpack Water Resistant Daypack for Men Women Rolltop Laptop Daysack with Multiple Compartments for School Commuting Travel Black
- Price
- £29.12
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

iNeq Roll Top Backpack Water Resistant Men and Women with Padded 15.6 Laptop & Tablet Compartments | Versatile Rolltop Rucksack | Expandable Travel Backpack for Work School & Outdoors (Black)
- Price
- £25.14
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 7mo ago

Lekeinchi 17-Inch Waterproof Laptop Backpack for Men and Women - Roll Top Design for School Travel Business Work and Camping(Black)
- Price
- £26.61
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 2y ago

RAINS Backpack Mini 03 Green Green Standard Size Backpack
- Price
- £45.98
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 2y ago
Trending
estimated 90-day click momentum
BJIAX Roll Top Backpack Large Laptop Backpack for Men Women 15.6 USB Port Water-resistant Anti-theft Rucksack Suit Travel Hiking Camping College School Business Work
- Price
- £38.15
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 11mo ago

Lekespring Laptop Backpack for Men 15.6 Inch Slim Business Travel Rucksack with USB Charging Port Expandable Water-resistant Lightweight Computer Bag Black
- Price
- £22.27
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 7mo ago

iNeq Roll Top Backpack Water Resistant Men and Women with Padded 15.6 Laptop & Tablet Compartments | Versatile Rolltop Rucksack | Expandable Travel Backpack for Work School & Outdoors (Black)
- Price
- £25.14
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 7mo ago

Amazon Basics 17-Inch Laptop Backpack Water Resistant Rucksack for Business Travel Work or School Padded Shoulder Straps Black
- Price
- £17.85
- Rating
- 4.6/5
- Reviews
- 2,714
- Age
- 1y ago

RAINS Backpack Durable Waterproof Laptop Backpack for Men and Women for Travel Work and Commuting Black Bag with Secure Closure 15 Laptop Pocket 2 Year Warranty
- Price
- £54.37
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 3y ago
Newest
by launch date
iNeq Roll Top Backpack Water Resistant Men and Women with Padded 15.6 Laptop & Tablet Compartments | Versatile Rolltop Rucksack | Expandable Travel Backpack for Work School & Outdoors (Black)
- Price
- £25.14
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 7mo ago

Lekespring Laptop Backpack for Men 15.6 Inch Slim Business Travel Rucksack with USB Charging Port Expandable Water-resistant Lightweight Computer Bag Black
- Price
- £22.27
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 7mo ago

BJIAX Roll Top Backpack Large Laptop Backpack for Men Women 15.6 USB Port Water-resistant Anti-theft Rucksack Suit Travel Hiking Camping College School Business Work
- Price
- £38.15
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 11mo ago

Sylvanthos Waterproof Backpack Laptop Backpack for Men and Women with Anti-Theft Zipper Expandable 18-25L Rains Backpacks for Work School Business Trips - Black
- Price
- £22.20
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

Lekespring Laptop Backpack-Waterproof Rucksack Bag for Women Men School Bag for Students Work Backpack Black
- Price
- £27.13
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
24
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 93%
Open market
17%
- Lekeinchi42%
- Waterfly12%
- RAINS10%
- iNeq10%
- Sylvanthos5%
- Amazon Basics4%
- Open — no brand owns it (8 brands, 17%)
Demand
Roll Top Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.0×
Search terms
Top Roll Top Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- roll top backpack72K/yr
- rolltop backpack17K/yr
- rains backpacks38K/yr
- roll top backpack waterproof18K/yr
- rains11K/yr
- backpack rolltop5K/yr
- rains bag7K/yr
- waterproof roll top backpack8K/yr
- roll top bag6K/yr
- rains backpack7K/yr
Reviews and returns
What reviews say buyers love and hate about Roll Top Backpack
We read the reviews and the return reasons for every product selling here.
“very big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roll Top Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









