Roll Top Backpack
FailBuyers convert on only 0.6% of searches, so Roll Top Backpack is a Fail.
- Flapen Score
- 38 / 100Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 4238
- Market size
- £34K/yr201K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 24 sellers
Flapen Score
Roll Top Backpack against its category
The dotted line is the Computers & Accessories average. Past it, Roll Top Backpack is stronger. Inside it, weaker.
Market
The Roll Top Backpack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roll Top Backpack 201K times last year and spent an estimated £34K. The top 5 brands take 79% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £34Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- roll top backpack72K searches a year
02 · Price
A sale here is worth £29.33.
Listings sell for £29.33 on average, from £13.27 to £54.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £29.33 that is £0 to £3K a year per listing.
- Average price
- £29.33inside the $15 to $100 sweet spot
- Price range
- £13.27–£54.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #492 within Laptop Accessories. It carries 620 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 88%
- Out of stock, average day
- 2.8%
- Average rank
- #492in Laptop Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 620per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Roll Top Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lekeinchi Rolltop Backpack for Men and Women Elegant Laptop Backpack Waterproof with 17 Inch Laptop Compartment Large Travel Backpack Daypack School Backpack for Travel University (Black)
- Price
- £26.54
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 2y ago

Waterfly Roll Top Backpack Rucksack: 30L Bagpack Water Resistant Daypack for Men Women Rolltop Laptop Daysack with Multiple Compartments for School Commuting Travel Black
- Price
- £29.12
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

iNeq Roll Top Backpack Water Resistant Men and Women with Padded 15.6 Laptop & Tablet Compartments | Versatile Rolltop Rucksack | Expandable Travel Backpack for Work School & Outdoors (Black)
- Price
- £25.14
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 7mo ago

Lekeinchi 17-Inch Waterproof Laptop Backpack for Men and Women - Roll Top Design for School Travel Business Work and Camping(Black)
- Price
- £26.61
- Rating
- 4.5/5
- Reviews
- 408
- Age
- 2y ago

RAINS Backpack Mini 03 Green Green Standard Size Backpack
- Price
- £45.98
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 2y ago
Trending
90-day click momentum
BJIAX Roll Top Backpack Large Laptop Backpack for Men Women 15.6 USB Port Water-resistant Anti-theft Rucksack Suit Travel Hiking Camping College School Business Work
- Price
- £38.15
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 11mo ago

Lekespring Laptop Backpack for Men 15.6 Inch Slim Business Travel Rucksack with USB Charging Port Expandable Water-resistant Lightweight Computer Bag Black
- Price
- £22.27
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 7mo ago

iNeq Roll Top Backpack Water Resistant Men and Women with Padded 15.6 Laptop & Tablet Compartments | Versatile Rolltop Rucksack | Expandable Travel Backpack for Work School & Outdoors (Black)
- Price
- £25.14
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 7mo ago

Amazon Basics 17-Inch Laptop Backpack Water Resistant Rucksack for Business Travel Work or School Padded Shoulder Straps Black
- Price
- £17.85
- Rating
- 4.6/5
- Reviews
- 2,714
- Age
- 1y ago

RAINS Backpack Durable Waterproof Laptop Backpack for Men and Women for Travel Work and Commuting Black Bag with Secure Closure 15 Laptop Pocket 2 Year Warranty
- Price
- £54.37
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 3y ago
Newest
by launch date
iNeq Roll Top Backpack Water Resistant Men and Women with Padded 15.6 Laptop & Tablet Compartments | Versatile Rolltop Rucksack | Expandable Travel Backpack for Work School & Outdoors (Black)
- Price
- £25.14
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 7mo ago

Lekespring Laptop Backpack for Men 15.6 Inch Slim Business Travel Rucksack with USB Charging Port Expandable Water-resistant Lightweight Computer Bag Black
- Price
- £22.27
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 7mo ago

BJIAX Roll Top Backpack Large Laptop Backpack for Men Women 15.6 USB Port Water-resistant Anti-theft Rucksack Suit Travel Hiking Camping College School Business Work
- Price
- £38.15
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 11mo ago

Sylvanthos Waterproof Backpack Laptop Backpack for Men and Women with Anti-Theft Zipper Expandable 18-25L Rains Backpacks for Work School Business Trips - Black
- Price
- £22.20
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 1y ago

Lekespring Laptop Backpack-Waterproof Rucksack Bag for Women Men School Bag for Students Work Backpack Black
- Price
- £27.13
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
17%
- Lekeinchi42%
- Waterfly12%
- RAINS10%
- iNeq10%
- Sylvanthos5%
- Amazon Basics4%
- Open — no brand owns it (8 brands, 17%)
Demand
Roll Top Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.0×
Search terms
Top Roll Top Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roll top backpack72K/yr
- rolltop backpack17K/yr
- rains backpacks38K/yr
- roll top backpack waterproof18K/yr
- rains11K/yr
- backpack rolltop5K/yr
- rains bag7K/yr
- waterproof roll top backpack8K/yr
- roll top bag6K/yr
- rains backpack7K/yr
Reviews and returns
What reviews say buyers love and hate about Roll Top Backpack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very big
Smaller than expected
A bit bigger than expected
Durability issues
Everything is coming apart
doesn't last
Bad quality
the build quality and durability have been very disappointing
- Not sure about the quality
Stitching not good
The stitches are coming apart everywhere you look
Zip broke
Not functional - Broken zip after 2 months
Zip broke so not recommended
Love
Spot on quality
Very good quality bag
Good quality
Fits everything he needs it to
Perfect size bag for carry on
It fits
Also quite comfortable
Comfy and reliable
comfy to wear
Good value for money
Amazing Value
Value for Money
So much storage
lots of space
good storage capacity
Return
3.5% Return rate 75% Fixable by listing
very big
Smaller than expected
A bit bigger than expected
Bad quality
the build quality and durability have been very disappointing
- Not sure about the quality
Material looks cheap, feels cheap and the storage is terrible
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roll Top Backpack questions
Answered from the same tracked data.









