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Roll Top Backpack

Fail

Buyers convert on only 0.6% of searches, so Roll Top Backpack is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£34K/yr201K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
53%top-5 click share · 14 brands · 24 sellers

Flapen Score

Roll Top Backpack against its category

The dotted line is the Computers & Accessories average. Past it, Roll Top Backpack is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll Top Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roll Top Backpack 201K times last year and spent an estimated £34K. The top 5 brands take 79% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
0.6%
Market size, estimated
£34Ka year
Peak month
August2.0× the quietest month
Top search term
roll top backpack72K searches a year

02 · Price

A sale here is worth £29.33.

Listings sell for £29.33 on average, from £13.27 to £54.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £29.33 that is £0 to £3K a year per listing.

Average price
£29.33inside the $15 to $100 sweet spot
Price range
£13.27–£54.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #492 within Laptop Accessories. It carries 620 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
2.8%
Average rank
#492in Laptop Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
620per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Roll Top Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

17%

  • Lekeinchi42%
  • Waterfly12%
  • RAINS10%
  • iNeq10%
  • Sylvanthos5%
  • Amazon Basics4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Roll Top Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Roll Top Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roll top backpack72K/yr
  • rolltop backpack17K/yr
  • rains backpacks38K/yr
  • roll top backpack waterproof18K/yr
  • rains11K/yr
  • backpack rolltop5K/yr
  • rains bag7K/yr
  • waterproof roll top backpack8K/yr
  • roll top bag6K/yr
  • rains backpack7K/yr

Reviews and returns

What reviews say buyers love and hate about Roll Top Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.01

very big

Smaller than expected

A bit bigger than expected

Durability13%−0.07

Durability issues

Everything is coming apart

doesn't last

Quality-Overall7%+1.21

Bad quality

the build quality and durability have been very disappointing

- Not sure about the quality

Stitch/Finish/Polish5%−0.04

Stitching not good

The stitches are coming apart everywhere you look

Zipper Quality5%−0.03

Zip broke

Not functional - Broken zip after 2 months

Zip broke so not recommended

Love

Quality-Overall22%+1.21

Spot on quality

Very good quality bag

Good quality

Size-Overall11%−0.01

Fits everything he needs it to

Perfect size bag for carry on

It fits

Comfort-Overall9%+0.66

Also quite comfortable

Comfy and reliable

comfy to wear

Value For Money9%+0.59

Good value for money

Amazing Value

Value for Money

Storage Capacity7%+0.32

So much storage

lots of space

good storage capacity

Return

3.5% Return rate 75% Fixable by listing

Size-Overall63%▇▇█▇▆▇

very big

Smaller than expected

A bit bigger than expected

Quality-Overall7%▇▆▅▄█▅

Bad quality

the build quality and durability have been very disappointing

- Not sure about the quality

Weight Heavy6%█▇▅█▆▅
Material Quality4%█▂▂▆▆▆

Material looks cheap, feels cheap and the storage is terrible

Advertised Vs Actual Product2%█▆▂▃▅▄

FAQ

Common Roll Top Backpack questions

Answered from the same tracked data.