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Rog Ally

Fail

Prices span $9.63–$2122.01, mostly outside the sweet spot, so Rog Ally is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£1.2M/yr573K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
69%top-5 click share · 11 brands · 30 sellers

Flapen Score

Rog Ally against its category

The dotted line is the Computers & Accessories average. Past it, Rog Ally is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rog Ally market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rog Ally 573K times last year and spent an estimated £1.2M. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
573K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
0.5%
Market size, estimated
£1.2Ma year
Top search term
rog ally108K searches a year

02 · Price

A sale here is worth £450.99.

Listings sell for £450.99 on average, from £9.63 to £2122.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £450.99 that is £0 to £45K a year per listing.

Average price
£450.99above the $15 to $100 sweet spot
Price range
£9.63–£2122.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£45K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #331 within Laptop Accessories. It carries 412 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
79%
Out of stock, average day
4.2%
Average rank
#331in Laptop Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
412per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
18 months

Products

Top Rog Ally products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£124K£248K£372K£496K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

30

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • ASUS47%
  • JSAUX31%
  • Lenovo5%
  • SABRENT4%
  • SiWiQU3%
  • SanDisk3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Rog Ally search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Rog Ally search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rog ally108K/yr
  • rog xbox ally x133K/yr
  • rog ally x101K/yr
  • asus rog ally43K/yr
  • xbox ally36K/yr
  • rog xbox ally30K/yr
  • xbox rog ally x60K/yr
  • asus rog ally x35K/yr
  • rog ally xbox14K/yr
  • ally8K/yr

Reviews and returns

What reviews say buyers love and hate about Rog Ally

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%−0.07

Of very poor quality got if for the rog ally x the template does not fit

Its quite a bit large than the Steam deck

Too small to fit my rog ally in

Compatibility-Overall9%−0.06

Doesnt fit rog ally Xbox

Not fit for purpose

Functionality-Overall9%−0.08

Simply wouldn't turn on

DO NOT BUY - doesnt work at all

Value For Money9%

frankly Id have rather paid an extra couple of bucks for a device specific alignment tool

Would not recommend buying a high price item from amazon

Save your money

Heating7%−0.05

Excessive heat from unit

Product has incredible heating problem

Love

Value For Money12%

Great price recommeded

Great value

Good value

Quality-Overall11%+1.19

Feels very well made

Build quality feels solid

Great quality and price highly recommended

Charging7%+0.48

it also works in its most basic form as a charging unit

the charging speeds are really great

Fast charges the device

Portability7%+0.51

Fantastic portable dock

Compact, easy to setup and works just as expected

so it made it portable

Socket/Port/Plug6%

The ports available are also good

Gives you extra sockets

Its very easy to use and set up and you get a good amount of ports too

Return

3.6% Return rate 22% Fixable by listing

Compatibility-Overall16%▅▆█▄▆▃

Doesnt fit rog ally Xbox

Not fit for purpose

Functionality-Overall14%▇▆▆▇▆█

Simply wouldn't turn on

DO NOT BUY - doesnt work at all

Size-Overall12%█▅▅▂▄▅

Of very poor quality got if for the rog ally x the template does not fit

Its quite a bit large than the Steam deck

Too small to fit my rog ally in

Defective Material/Parts5%▄█▆▄█▄
Charging5%▁▅▅█▇▇

FAQ

Common Rog Ally questions

Answered from the same tracked data.