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Rgb Mouse Mat

Fail

Shoppers spend only $13K a year here, so Rgb Mouse Mat is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£13K/yr48K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
50%top-5 click share · 15 brands · 24 sellers

Flapen Score

Rgb Mouse Mat against its category

The dotted line is the Computers & Accessories average. Past it, Rgb Mouse Mat is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rgb Mouse Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rgb Mouse Mat 48K times last year and spent an estimated £13K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
1.8%
Market size, estimated
£13Ka year
Peak month
December5.4× the quietest month
Top search term
rgb mouse mat20K searches a year

02 · Price

A sale here is worth £14.98.

Listings sell for £14.98 on average, from £7.86 to £24.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.98 that is £0 to £1K a year per listing.

Average price
£14.98under the $15 to $100 sweet spot
Price range
£7.86–£24.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #183 within Keyboards, Mice & Input Devices. It carries 728 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
26.6%
Average rank
#183in Keyboards, Mice & Input Devices
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
728per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rgb Mouse Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£537£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

24

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

31%

  • TITANWOLF23%
  • Trintion11%
  • Gimars11%
  • GIM9%
  • EASEMO8%
  • TEKXDD7%

Demand

Rgb Mouse Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Rgb Mouse Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rgb mouse mat20K/yr
  • rgb mouse pad10K/yr
  • led mouse mat11K/yr
  • light up mouse mat5K/yr
  • led mouse pad4K/yr

Reviews and returns

What reviews say buyers love and hate about Rgb Mouse Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging18%−0.09

the phone charger i initially had a problem with

then the charging pad has suddenly stopped working

No charger cable

Brightness/Shine/Glow14%−0.09

Blue light is very dim on one side

Not super bright

a control could be added has there is no way to make it brighter still

Quality-Overall6%

not great quality

Definitely would look for a better quality one

Size-Overall4%+0.44

Bigger than we thought

Functionality-Overall4%−0.03

Does not work

This did not work

Love

Quality-Overall23%

It's of reasonable quality

Good quality mat however

Good quality

Value For Money12%+0.99

Well Priced

Well worth the price

Good value for money

Size-Overall11%+0.44

The mat was a great size

Good size

True to size and great value

Advertised Vs Actual Product7%+0.56

As advertised

As described

Works as intended

Color7%+0.45

The colours patterns are fun and looking great

Very colourful

Is nice, rgb working well

Return

1.5% Return rate 45% Fixable by listing

Size-Overall30%▅▅▅█▇▅

Bigger than we thought

Functionality-Overall13%▅▄▄▃█▄

Does not work

This did not work

Charging10%▃▄▂▅█▃

the phone charger i initially had a problem with

then the charging pad has suddenly stopped working

No charger cable

Quality-Overall7%▄▁▅█▁▄

not great quality

Definitely would look for a better quality one

Brightness/Shine/Glow6%▅█▅▁▁▁

Blue light is very dim on one side

Not super bright

a control could be added has there is no way to make it brighter still

FAQ

Common Rgb Mouse Mat questions

Answered from the same tracked data.