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Retractable Charger

Fail

Demand is soft, at -44.6% this quarter, so Retractable Charger is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£76K/yr262K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
49%top-5 click share · 15 brands · 20 sellers

Flapen Score

Retractable Charger against its category

The dotted line is the Computers & Accessories average. Past it, Retractable Charger is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retractable Charger 262K times last year and spent an estimated £76K. The top 5 brands take 73% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
2.0%
Market size, estimated
£76Ka year
Top search term
retractable charger117K searches a year

02 · Price

A sale here is worth £14.42.

Listings sell for £14.42 on average, from £5.00 to £31.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.42 that is £1K to £4K a year per listing.

Average price
£14.42under the $15 to $100 sweet spot
Price range
£5.00–£31.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #567 within Cables & Accessories. It carries 1,970 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#567in Cables & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,970per listing
Listings tracked
27

04 · Newcomers

7 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
19 months

Products

Top Retractable Charger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 90%

Open market

22%

  • ZUANQL36%
  • TOPADRE12%
  • LISEN9%
  • Minlu8%
  • UGREEN8%
  • ZONEBEE5%

Demand

Retractable Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.9× · 9 of 12 months tracked

Search terms

Top Retractable Charger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • retractable charger117K/yr
  • retractable phone charger33K/yr
  • retractable charging cable22K/yr
  • retractable charger plug15K/yr
  • retractable iphone charger16K/yr
  • retractable phone charger plug uk12K/yr
  • retractable multi charger cable5K/yr
  • retractable iphone charger plug uk4K/yr
  • retractable lightning cable5K/yr
  • retractable usb cable5K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Charger

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Charging”
21%of negative reviews mention “Charging”
1.8%of orders come back
“its stopped charging”
A buyer, on “Charging”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Retractable Charger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data