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Retractable Charger

Fail

Demand is soft, at -44.6% this quarter, so Retractable Charger is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£76K/yr262K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
49%top-5 click share · 15 brands · 20 sellers

Flapen Score

Retractable Charger against its category

The dotted line is the Computers & Accessories average. Past it, Retractable Charger is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retractable Charger 262K times last year and spent an estimated £76K. The top 5 brands take 73% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
2.0%
Market size, estimated
£76Ka year
Top search term
retractable charger117K searches a year

02 · Price

A sale here is worth £14.42.

Listings sell for £14.42 on average, from £5.00 to £31.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.42 that is £1K to £4K a year per listing.

Average price
£14.42under the $15 to $100 sweet spot
Price range
£5.00–£31.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #567 within Cables & Accessories. It carries 1,970 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#567in Cables & Accessories
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,970per listing
Listings tracked
27

04 · Newcomers

Amazon counts 7 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
19 months

Products

Top Retractable Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

22%

  • ZUANQL36%
  • TOPADRE12%
  • LISEN9%
  • Minlu8%
  • UGREEN8%
  • ZONEBEE5%

Demand

Retractable Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.9× · 9 of 12 months tracked

Search terms

Top Retractable Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retractable charger117K/yr
  • retractable phone charger33K/yr
  • retractable charging cable22K/yr
  • retractable charger plug15K/yr
  • retractable iphone charger16K/yr
  • retractable phone charger plug uk12K/yr
  • retractable multi charger cable5K/yr
  • retractable iphone charger plug uk4K/yr
  • retractable lightning cable5K/yr
  • retractable usb cable5K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging21%+2.28

its stopped charging

Doesn't charge

slow charging

Durability18%−0.20

durability is an issue

Does not last

Broke within a week

Functionality-Overall7%−0.13

not very successful

Didn't work for me

stopped working properly

Quality-Overall6%+0.30

The build quality is extremely poor

Poor quality

Not reliable

Value For Money4%+0.33

So not the best for the price

too expensive

a bit pricey

Love

Charging40%+2.28

Fast charge

Charges fast

Great charger

Quality-Overall12%+0.30

Good quality

Build quality feels solid

Great build quality

Ease Of Use9%+0.82

Ease of use

Very convenient and reliable

Very handy

Portability7%+0.38

great portable charger

Nice and compact

Great for travel

Value For Money6%+0.33

Good value for money

Great value

Good price

Return

1.8% Return rate 15% Fixable by listing

Charging33%▅▆▇▇█▇

its stopped charging

Doesn't charge

slow charging

Compatibility-Overall15%▇██▅▇▄

Doesnt work with any of my devices

couldnt use it for my iPhone

I wouldn't expect supervooc compatibility obviously

Functionality-Overall13%▇▆▄▅▄█

not very successful

Didn't work for me

stopped working properly

Size-Overall12%█▇▇█▆▆

quite big though

it didnt fit

a bit short in some situations

Socket/Port/Plug5%█▅▃▅▇▆

Broken plug

No ports working rubish

the whole unit has also started repeatedly falling out of the socket

FAQ

Common Retractable Charger questions

Answered from the same tracked data.