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Retractable Car Charger

Fail

The top 5 brands take 97% of clicks, so Retractable Car Charger is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£147K/yr144K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
72%top-5 click share · 7 brands · 12 sellers

Flapen Score

Retractable Car Charger against its category

The dotted line is the Computers & Accessories average. Past it, Retractable Car Charger is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Car Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retractable Car Charger 144K times last year and spent an estimated £147K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
6.8%
Market size, estimated
£147Ka year
Peak month
February1.8× the quietest month
Top search term
anker car charger57K searches a year

02 · Price

A sale here is worth £15.05.

Listings sell for £15.05 on average, from £7.10 to £46.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £15.05 that is £8K to £11K a year per listing.

Average price
£15.05inside the $15 to $100 sweet spot
Price range
£7.10–£46.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£8K–£11K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #34 within Laptop Accessories. It carries 9,476 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#34in Laptop Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,476per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
21 months

Products

Top Retractable Car Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£59K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

1%

  • Anker72%
  • LISEN15%
  • UGREEN7%
  • Hossom2%
  • Lamicall2%
  • WHATOOK2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Retractable Car Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Retractable Car Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anker car charger57K/yr
  • retractable car charger42K/yr
  • car charger retractable11K/yr
  • anker car charger usb c9K/yr
  • car charger anker6K/yr
  • anker 12v car charger4K/yr
  • anker car4K/yr
  • retractable car charger usb c5K/yr
  • anker usb c car charger3K/yr
  • 4 in 1 car charger4K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Car Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging27%+2.56

Doesn't Charge

will not charge

Not a fast charger

Durability23%−0.19

Didn't last

durability is an issue

easy to break

Functionality-Overall7%−0.06

Stopped working

Doesnt work

Doesnt work too well

Quality-Overall7%+0.81

Poor quality

Not reliable

Rubbish product; save your money

Advertised Vs Actual Product3%+0.17

what I hate the most is false advertising

Wrong description

Not as described

Love

Charging48%+2.56

Charges good

Charges fast

charges my phone fast

Quality-Overall17%+0.81

Good quality

Solid quality

Excellent build quality

Ease Of Use6%+0.43

Ease of use

Very handy

incredibly practical for everyday use

Advertised Vs Actual Product5%+0.17

Just as advertised

Does what it says

As described

Value For Money4%+0.35

Good for the price

Great value

Excellent value for money

Return

1.6% Return rate 18% Fixable by listing

Charging28%▆▆▆█▇▇

Doesn't Charge

will not charge

Not a fast charger

Compatibility-Overall19%▇█▇▅▇▇

Can't use with dashcam

Was not compatible with my car despite stating it would be

Size-Overall15%█▇▇▆▅▆

The metal tip is extra short

large

Little tiny thing

Functionality-Overall15%█▇▆▇▅▇

Stopped working

Doesnt work

Doesnt work too well

Socket/Port/Plug5%▅█▆▅▅▇

100W USB pin broke off

does seem to come out of the socket after a while

the whole unit has also started repeatedly falling out of the socket

FAQ

Common Retractable Car Charger questions

Answered from the same tracked data.