razer blade
Skip itPricing outside the sweet spot ($829.55 avg) — this niche doesn't clear our bar today.
Market size
Incredible£2.8M£2.8M/yr · 161K searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good1,035.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad£3.60–£2122.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£829.55avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, razer blade is a £2.8M/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
razer blade market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £2.5M–£3.3M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 50.6%
- Avg brand age
- 40 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
91
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
3%
- Razor Blades Club49%
- Razer26%
- Alienware8%
- Wilkinson Sword6%
- Derby4%
- ASUS4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -20.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.9×
Top razer blade search terms
- razer blade30K/yr
- astra razor blades19K/yr
- razer laptop32K/yr
- razer blade 1621K/yr
- razer gaming laptop12K/yr
- razer blade 1511K/yr
- astra7K/yr
- astra blades6K/yr
- razer blade laptop7K/yr
- razer blade 186K/yr
Top razer blade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Astra Platinum Blades and 5 Sharp Titanium
Razor Blades Club£7.374.6★531 rev
Razer Blade Pro 17 - 17.3 Inch Pro Gaming Laptop with 360 Hz FHD Display (Intel Core i7 NVIDIA RTX 3070 16 GB RAM 512 GB SSD Chroma RGB) UK Layout | Black
Razer£1700.454.4★14 rev
WILKINSON SWORD Double Edge Blade Refills for Men Pack of 10 Razor Refills with Triple Coated Blades for Comfortable Shave
Wilkinson Sword£3.604.7★309 rev
Derby Extra Double Edge Safety Razor Blades 100 Count
Derby£4.864.5★7,297 rev
Alienware 16x Aurora Gaming Laptop AC16251 16 WQXGA 240Hz G-Sync Intel U9 275HX NVIDIA GeForce RTX 5070 32GB RAM 1TB SSD 3 Month Game Pass W11H RGB UK Keyboard - 1 Year Alienware Care
Alienware£1366.144.3★40 rev
Newest
by launch dateAlienware 16x Aurora Gaming Laptop AC16251 16 WQXGA 240Hz G-Sync Intel U9 275HX NVIDIA GeForce RTX 5070 32GB RAM 1TB SSD 3 Month Game Pass W11H RGB UK Keyboard - 1 Year Alienware Care
Alienware£1366.1440 rev
Alienware 16 Aurora Gaming Laptop AC16250 16 WQXGA 120Hz sRGB 100% Intel Core 7 240H NVIDIA GeForce RTX 5060 16GB RAM 1TB SSD 3 Month Game Pass W11H UK Keyboard - 1 Year Alienware Care
Alienware£835.5847 rev
WILKINSON SWORD Double Edge Blade Refills for Men Pack of 10 Razor Refills with Triple Coated Blades for Comfortable Shave
Wilkinson Sword£3.60309 rev
Acer Nitro V15 ANV15-52 Gaming Laptop - Intel Core i7-13620H 16GB 512GB SSD NVIDIA GeForce RTX 5050 15.6 Full HD 165Hz Windows 11 Black
Acer£596.4333 rev
ASUS ROG Zephryus G16 GU605CR 16.0 2.5K 240Hz OLED Gaming Laptop (Intel Core Ultra 9 285H NVIDIA GeForce RTX 5070Ti 12GB 32GB RAM 2TB PCIe SSD 3 Month Xbox Gamepass Windows 11)
ASUS£2122.0113 rev
Trending
90-day click momentumWILKINSON SWORD Double Edge Blade Refills for Men Pack of 10 Razor Refills with Triple Coated Blades for Comfortable Shave
Wilkinson Sword£3.604.7★
Acer Nitro V15 ANV15-52 Gaming Laptop - Intel Core i7-13620H 16GB 512GB SSD NVIDIA GeForce RTX 5050 15.6 Full HD 165Hz Windows 11 Black
Acer£596.434.2★
Derby Extra Double Edge Safety Razor Blades 100 Count
Derby£4.864.5★
100 Astra Platinum Blades and 5 Sharp Titanium
Razor Blades Club£7.374.6★
Razer Blade Pro 17 - 17.3 Inch Pro Gaming Laptop with 360 Hz FHD Display (Intel Core i7 NVIDIA RTX 3070 16 GB RAM 512 GB SSD Chroma RGB) UK Layout | Black
Razer£1700.454.4★
What buyers say about razer blade
What buyers praise and complain about, mined from review topics.What buyers love
“Very sharp edges”
“Good value for money”
“Clean close shave”
“Item as ordered”
“Good gear”
“fit comfortable to my shaving system”
“Theyre pretty smooth”
“Easy to use”
“Environmentally friendly, plastic-free”
“dont cause much irritation if used properly”
What buyers complain about
“False advertising”
“not the sharpest”
“Overall terrible performance”
“Cant get a good shave”
“I'm not sure if it's Alienware or Dell's software causing issues”
“Overall, if you want a performant laptop, don't go for this”
“I actually changed a blade because I thought it couldnt have lasted as long as it did”
“I didnt love the titanium blades as much”
“The blade cut my skin out”
“runs really hot so get a cooling pad for it”
Top return reasons
Common questions
- Is razer blade profitable to sell on Amazon United Kingdom?
- The niche generates £2.8M/yr across 8 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the razer blade niche?
- 7 brands and 91 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in razer blade?
- Top complaints mined from reviews: Advertised Vs Actual Product, Sharpness, Quality-Overall. The return rate is 0.8%.
- When does demand for razer blade peak?
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the razer blade niche?
- Listings span £3.60–£2122.01; the average listing price is £829.55 (sweet spot $15–$100). The average incumbent carries 1,036 reviews — the moat a new listing must climb.