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Razer Blade

Fail

Products sell for $829.55 on average, outside the sweet spot, so Razer Blade is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£2.8M/yr161K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
90%top-5 click share · 7 brands · 91 sellers

Flapen Score

Razer Blade against its category

The dotted line is the Computers & Accessories average. Past it, Razer Blade is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Razer Blade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Razer Blade 161K times last year and spent an estimated £2.8M. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
2.1%
Market size, estimated
£2.8Ma year
Peak month
November1.9× the quietest month
Top search term
razer blade30K searches a year

02 · Price

A sale here is worth £829.55.

Listings sell for £829.55 on average, from £3.60 to £2122.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £829.55 that is £0 to £83K a year per listing.

Average price
£829.55above the $15 to $100 sweet spot
Price range
£3.60–£2122.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£83K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 50.6% of listings are out of stock. The average listing ranks #209 within Laptops. It carries 1,036 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
50.6%
Average rank
#209in Laptops
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,036per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Razer Blade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£423K£847K£1.3M£1.7M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

91

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • Razor Blades Club49%
  • Razer26%
  • Alienware8%
  • Wilkinson Sword6%
  • Derby4%
  • ASUS4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Razer Blade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Razer Blade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • razer blade30K/yr
  • astra razor blades19K/yr
  • razer laptop32K/yr
  • razer blade 1621K/yr
  • razer gaming laptop12K/yr
  • razer blade 1511K/yr
  • astra7K/yr
  • astra blades6K/yr
  • razer blade laptop7K/yr
  • razer blade 186K/yr

Reviews and returns

What reviews say buyers love and hate about Razer Blade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product13%−0.07

False advertising

Misleading ad

This ad is misleading IMO

Sharpness11%+0.92

not the sharpest

Not sharp at all

Actually very disappointed with sharpness

Quality-Overall10%−0.05

Overall terrible performance

This has seriously damaged my confidence in ASUS's quality control

the quality is not as expected

Cutting/Trimming6%+0.10

Cant get a good shave

I had dozens crack and spall, leading to discomfort and cuts

Software/Application6%−0.07

I'm not sure if it's Alienware or Dell's software causing issues

System Crashes/Software issues

Love

Sharpness22%+0.92

Very sharp edges

Very sharp

Blades are quite sharp

Value For Money20%+1.81

Good value for money

Good Value

Worth your money's worth

Cutting/Trimming12%+0.10

Clean close shave

Good for smooth shave

Great a proper shave

Advertised Vs Actual Product11%−0.07

Item as ordered

Exactly as advertised

As described

Quality-Overall10%−0.05

Good gear

Quality of blade

Excellent product

Return

0.8% Return rate 13% Fixable by listing

Functionality-Overall19%▆█▆▆▅▅
Size-Overall10%▄█▃▁▄▁
Value For Money8%▁▁▇█▁▆
Quality-Overall8%▁▅▃▁█▃

Overall terrible performance

This has seriously damaged my confidence in ASUS's quality control

the quality is not as expected

Constant Reboot Or Restart7%█▁▄▄▅▁

FAQ

Common Razer Blade questions

Answered from the same tracked data.