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Razer Blade

pricing outside the sweet spot ($829.55 avg) — Razer Blade doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 96Growth 15Conversion 27Competition 8Returns 96Price range 4Avg price 0Brand share 17Review moat 62Quality gap 57
This niche Category average

Is Razer Blade profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Razer Blade is a £2.8M/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.

Razer Blade: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.1% over the last 90 days and 2.1% of searches end in a purchase.

£2.8M

revenue / yr

Units sold / yr4K
Search volume / yr-20.1%161K
Conversion rate2.1%
Avg price£829.55

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 91
Top-5 product click share90%
Open market7%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews1,036

Top Razer Blade products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

£0£423K£847K£1.3M£1.7M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

91

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • Razor Blades Club49%
  • Razer26%
  • Alienware8%
  • Wilkinson Sword6%
  • Derby4%
  • ASUS4%
  • Open — no brand owns it (1 brand, 3%)

Razer Blade demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR2.1%Products8Brands7Top 5 Brands93%OOS Rate50.6%Rating4.4★Reviews1,036Avg BSR#209
5K4KPrime Day '25Spike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9×

Top Razer Blade search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • razer blade30K/yr
  • astra razor blades19K/yr
  • razer laptop32K/yr
  • razer blade 1621K/yr
  • razer gaming laptop12K/yr
  • razer blade 1511K/yr
  • astra7K/yr
  • astra blades6K/yr
  • razer blade laptop7K/yr
  • razer blade 186K/yr

What reviews say buyers love and hate about Razer Blade

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Sharpness22%

Very sharp edges

Value For Money20%

Good value for money

Cutting/Trimming12%

Clean close shave

Advertised Vs Actual Product11%

Item as ordered

Quality-Overall10%

Good gear

What buyers complain about

68% of reviews
Advertised Vs Actual Product13%

False advertising

Sharpness11%

not the sharpest

Quality-Overall10%

Overall terrible performance

Cutting/Trimming6%

Cant get a good shave

Software/Application6%

I'm not sure if it's Alienware or Dell's software causing issues

Razer Blade return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
19%
2Size-Overall
10%
3Value For Money
8%
4Quality-Overall
8%
5Constant Reboot Or Restart
7%

Common Razer Blade questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Razer Blade 41/100 on Amazon United Kingdom — Skip it. The niche generates £2.8M/yr across 8 tracked products. Search demand moved -20.1% over the last 90 days.
Search demand for Razer Blade on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.9× the quietest.