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Ps5 External Hard Drive

Fail

Buyers convert on only 1.3% of searches, so Ps5 External Hard Drive is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£132K/yr188K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
75%top-5 click share · 11 brands · 96 sellers

Flapen Score

Ps5 External Hard Drive against its category

The dotted line is the Computers & Accessories average. Past it, Ps5 External Hard Drive is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ps5 External Hard Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ps5 External Hard Drive 188K times last year and spent an estimated £132K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
1.3%
Market size, estimated
£132Ka year
Top search term
ps5 external hard drive81K searches a year

02 · Price

A sale here is worth £55.63.

Listings sell for £55.63 on average, from £20.17 to £110.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £55.63 that is £6K to £14K a year per listing.

Average price
£55.63inside the $15 to $100 sweet spot
Price range
£20.17–£110.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #62 within Data Storage. It carries 13,500 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
10.4%
Average rank
#62in Data Storage
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,500per listing
Listings tracked
15

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ps5 External Hard Drive products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£40K£53K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

96

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

12%

  • ezekers60%
  • Premier IT8%
  • SanDisk7%
  • UnionSine6%
  • WD4%
  • Seagate4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Ps5 External Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9× · 10 of 12 months tracked

Search terms

Top Ps5 External Hard Drive search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ps5 external hard drive81K/yr
  • ps5 hard drive external21K/yr
  • ps5 external storage20K/yr
  • external hard drive ps510K/yr
  • external hard drive for ps511K/yr
  • ps5 usb extended storage10K/yr
  • playstation 5 external hard drive6K/yr
  • extra storage for ps56K/yr
  • hard drive for ps55K/yr
  • ps5 external ssd5K/yr

Reviews and returns

What reviews say buyers love and hate about Ps5 External Hard Drive

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
16%of negative reviews mention “Functionality-Overall”
2.3%of orders come back
“it stopped working :”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ps5 External Hard Drive questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data