ps5 external hard drive
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great£55.63avg listing price — sweet spot $15–$100
Price range
Great£20.17–£110.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£132K£132K/yr · 188K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad13,499.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, ps5 external hard drive is a £132K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ps5 external hard drive market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £139K–£167K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 80%
- Out of stock
- 10.4%
- Avg brand age
- 43 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
96
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- ezekers60%
- Premier IT8%
- SanDisk7%
- UnionSine6%
- WD4%
- Seagate4%
- Open — no brand owns it (5 brands, 12%)
Demand
Weekly Amazon search volume, last 42 weeks — -4.2% search growth over the last 90 days.Top ps5 external hard drive search terms
- ps5 external hard drive81K/yr
- ps5 hard drive external21K/yr
- ps5 external storage20K/yr
- external hard drive ps510K/yr
- external hard drive for ps511K/yr
- ps5 usb extended storage10K/yr
- playstation 5 external hard drive6K/yr
- extra storage for ps56K/yr
- hard drive for ps55K/yr
- ps5 external ssd5K/yr
Top ps5 external hard drive products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ezekers 1TB USB 3.0 USB C Ultra Slim Portable External Hard Drive HDD Compatible with PC Mac Laptop Xbox Xbox One PS4 PS5 (Storage Only) iPhone 15 & 16 Android (Samsung Sony)
ezekers£35.323.9★748 rev
Ezekers 500GB USB 3.0 USB C External Hard Drive Ultra Fast & Slim Portable HDD Storage for PC MacBook Laptop Xbox One and PS4 Black
ezekers£20.174.0★496 rev
SANDISK Extreme Portable SSD for PS5 1TB (Officially Licensed for PlayStation 5 Consoles and PCs read speeds up to 1000 MB/s Drop Protection USB 3.2 Gen2 Discord Nitro 1 Month Trial)
SanDisk£89.984.5★193 rev
Premier IT Desktop External Hard Drive (2 TB) USB 3.0 HDD Compatible with PC Laptop Mac PS5 Xbox - Plug & Play Backup Storage Photos Movies Games
Premier IT£46.093.4★7 rev
WD_BLACK P10 5TB Game Drive Portable External Hard Drive Speeds Up to 130 MB/s USB 3.2 Gen 1 Works with Playstation Xbox PC Includes One Month Discord NITRO offer Camo
WD£110.044.6★30,023 rev
Newest
by launch datePremier IT Desktop External Hard Drive (2 TB) USB 3.0 HDD Compatible with PC Laptop Mac PS5 Xbox - Plug & Play Backup Storage Photos Movies Games
Premier IT£46.097 rev
Premier IT Desktop External Hard Drive (1 TB) USB 3.0 HDD Compatible with PC Laptop Mac PS5 Xbox - Plug & Play Backup Storage Photos Movies Games
Premier IT£26.057 rev
ModusTech Facet 1TB External Hard Drive Portable USB-C/USB 3.1 Plug & Play Ultra- Slim HDD Hard drive for Backup Gaming PC Mac Laptop PS4 Xbox Smart TV (WHITE)
ModusTech£39.532,584 rev
Storite External Hard Drive 1TB USB 3.0 Plug And Play
Storite£34.1939 rev
WD_BLACK P10 5TB Game Drive Portable External Hard Drive Speeds Up to 130 MB/s USB 3.2 Gen 1 Works with Playstation Xbox PC Includes One Month Discord NITRO offer Camo
WD£110.0430,023 rev
Trending
90-day click momentumStorite External Hard Drive 1TB USB 3.0 Plug And Play
Storite£34.193.8★
Seagate Game Drive for PS5 2 TB External HDD USB 3.0 Officially Licensed Blue LED (STLV2000201)
Seagate£109.824.1★
Premier IT Desktop External Hard Drive (2 TB) USB 3.0 HDD Compatible with PC Laptop Mac PS5 Xbox - Plug & Play Backup Storage Photos Movies Games
Premier IT£46.093.4★
WD_BLACK P10 4TB Game Drive Portable External Hard Drive Speeds Up to 130 MB/s USB 3.2 Gen 1 Works with Playstation Xbox PC Includes One Month Discord NITRO offer Camo
Western Digital£97.894.6★
Premier IT Desktop External Hard Drive (1 TB) USB 3.0 HDD Compatible with PC Laptop Mac PS5 Xbox - Plug & Play Backup Storage Photos Movies Games
Premier IT£26.053.5★
What buyers say about ps5 external hard drive
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“transfer speed is good”
“The build quality feels solid and reliable, especially for the price”
“Extra Storage Space”
“Exactly as advertised”
“Easy to use”
“I also like that its compatible with multiple devices like PC, Mac, PS4, and Xbox, which makes it very convenient”
“Setup was simple — just plug and play”
“Good design”
“Robust construction and very easy to use”
What buyers complain about
“it stopped working :”
“Awful, broke pretty much instantly”
“Not compatible”
“Connection was faulty”
“seems slow transfer”
“A waste of money”
“False description”
“The unit is not that well made”
“missed the one about the drive actually being 465gb capacity”
“it was loud”
Top return reasons
Common questions
- Is ps5 external hard drive profitable to sell on Amazon United Kingdom?
- The niche generates £132K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the ps5 external hard drive niche?
- 11 brands and 96 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in ps5 external hard drive?
- Top complaints mined from reviews: Functionality-Overall, Durability, Compatibility-Overall. The return rate is 2.3%.
- What does it cost to enter the ps5 external hard drive niche?
- Listings span £20.17–£110.04; the average listing price is £55.63 (sweet spot $15–$100). The average incumbent carries 13,500 reviews — the moat a new listing must climb.