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Predator Figure

Fail

The top 5 brands take 100% of clicks, so Predator Figure is a Fail.

Flapen Score
35
35 / 100
Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 42
Market size
£20K/yr134K searches / yr
90-day growth
-47.5%search demand this quarter
Competition
55%top-5 click share · 5 brands · 64 sellers

Flapen Score

Predator Figure against its category

The dotted line is the Computers & Accessories average. Past it, Predator Figure is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Predator Figure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Predator Figure 134K times last year and spent an estimated £20K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-47.5%
Conversion, latest week
0.4%
Market size, estimated
£20Ka year
Top search term
predator figure78K searches a year

02 · Price

A sale here is worth £35.57.

Listings sell for £35.57 on average, from £10.93 to £63.37. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £35.57 that is £0 to £4K a year per listing.

Average price
£35.57inside the $15 to $100 sweet spot
Price range
£10.93–£63.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #2,972 within Components & Replacement Parts. It carries 313 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
70%
Out of stock, average day
10.0%
Average rank
#2,972in Components & Replacement Parts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Predator Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • NECA90%
  • Funko5%
  • Fuleying3%
  • REOZIGN2%
  • PRO line Luxury products1%

Demand

Predator Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.4× · 8 of 12 months tracked

Search terms

Top Predator Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • predator figure78K/yr
  • neca predator35K/yr
  • predator action figure10K/yr
  • predator neca7K/yr
  • predator toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Predator Figure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation25%−0.07

The model has missing pieces unable to build

Size-Overall25%−0.07

smaller then expected

Strength13%−0.04

Just very unstable - will be modifying it to incorporate genuine LEGO parts for better build quality

Value For Money13%+1.70

These figures are not cheap

Quality-Overall13%−0.02

Terrible quality

Love

Quality-Overall33%−0.02

The detail is excellent

Like most neca figures this is top notch

GOOD QUALITY

Advertised Vs Actual Product20%+1.70

As described, thank you

Just what I wanted

Lots of details

Value For Money17%+1.70

Great value for money

Good price

Worth the money

Shape/Style7%+0.50

Supadupa I like your style

Design-Overall7%+0.50

The figure itself has excellent sculpting

Return

0.7% Return rate 7% Fixable by listing

Gifting Purpose29%▃▁▁▁█▁
Defective Material/Parts21%▂█▁▁▁▁
Balance/Stability14%▆▁▁█▁▁
Product Condition14%▁▁▁█▁▁
Strength7%█▁▁▁▁▁

Just very unstable - will be modifying it to incorporate genuine LEGO parts for better build quality

FAQ

Common Predator Figure questions

Answered from the same tracked data.