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predator figure

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 1Conversion 5Competition 50Returns 97Price range 89Avg price 95Brand share 0Review moat 84Quality gap 33

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£35.57

avg listing price — sweet spot $15–$100

Price range

Great£10.93–£63.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great313.2

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£20K

£20K/yr · 134K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-47.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, predator figure is a £20K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

predator figure market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
£18K–£27K
units × avg price
Conversion rate
0.4%
Avg BSR
#2,972
Page quality
0%
Prime
70%
Sponsored
10%
Out of stock
10.0%
Avg brand age
54 months
Avg seller age
181 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • NECA90%
  • Funko5%
  • Fuleying3%
  • REOZIGN2%
  • PRO line Luxury products1%

Demand

Weekly Amazon search volume, last 32 weeks — -47.5% search growth over the last 90 days.
7K5KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top predator figure search terms

  • predator figure78K/yr
  • neca predator35K/yr
  • predator action figure10K/yr
  • predator neca7K/yr
  • predator toys4K/yr
All search terms

Top predator figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£1K10%£2K15%£3K20%£4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about predator figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“The detail is excellent”

Advertised Vs Actual Product20%

“As described, thank you”

Value For Money17%

“Great value for money”

Shape/Style7%

“Supadupa I like your style”

Design-Overall7%

“The figure itself has excellent sculpting”

Durability3%

“it has lasted well no breakages”

Collectibles3%

“Gonna buy more to add to my collection”

Fun/Entertainment Experience3%

“Good toy”

Correct Contents3%

“Great detail and the extra bits are a plus”

What buyers complain about

Assembly/Installation25%

“The model has missing pieces unable to build”

Size-Overall25%

“smaller then expected”

Strength13%

“Just very unstable - will be modifying it to incorporate genuine LEGO parts for better build quality”

Value For Money13%

“These figures are not cheap”

Quality-Overall13%

“Terrible quality”

Top return reasons

Gifting Purpose29%
Defective Material/Parts21%
Balance/Stability14%
Product Condition14%
Strength7%
Color7%
Mechanism Issues7%

Common questions

Is predator figure profitable to sell on Amazon United Kingdom?
The niche generates £20K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (35/100).
How competitive is the predator figure niche?
5 brands and 64 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in predator figure?
Top complaints mined from reviews: Assembly/Installation, Size-Overall, Strength. The return rate is 0.7%.
What does it cost to enter the predator figure niche?
Listings span £10.93–£63.37; the average listing price is £35.57 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.