Skip to content

Power Supply

Fail

The top 5 brands take 96% of clicks, so Power Supply is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£564K/yr595K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
53%top-5 click share · 7 brands · 146 sellers

Flapen Score

Power Supply against its category

The dotted line is the Computers & Accessories average. Past it, Power Supply is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Supply market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Power Supply 595K times last year and spent an estimated £564K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £564K a year.

Searches, last 12 months
595K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.8%
Market size, estimated
£564Ka year
Peak month
January1.9× the quietest month
Top search term
psu179K searches a year

02 · Price

A sale here is worth £53.93.

Listings sell for £53.93 on average, from £17.80 to £116.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £53.93 that is £5K to £13K a year per listing.

Average price
£53.93inside the $15 to $100 sweet spot
Price range
£17.80–£116.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Components & Replacement Parts. It carries 552 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#48in Components & Replacement Parts
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
552per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Power Supply products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£85K£113K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

146

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

2%

  • Corsair50%
  • MSI25%
  • JUSTOP12%
  • be quiet!6%
  • Gigabyte3%
  • Tecnoware Power Systems2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Power Supply search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Power Supply search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • psu179K/yr
  • power supply128K/yr
  • pc power supply71K/yr
  • power supplies47K/yr
  • corsair psu29K/yr
  • modular psu22K/yr
  • atx power supply19K/yr
  • atx psu16K/yr
  • pc psu14K/yr
  • corsair power supply12K/yr

Reviews and returns

What reviews say buyers love and hate about Power Supply

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level24%−0.18

Its very noisy when on

Noisy

made a clicking noise the entire time i had it

Durability13%−0.06

broke on first use

Failed after short time

Started to fail after only 4 months

Quality-Overall8%+0.65

Bad quality control - multiple power supply defects

bad quality

I bought a similarly priced corsair PSU to replace it and realised how much lower quality this one is with noise and connector quality

Functionality-Overall6%−0.04

Wouldnt boot

for some reason it wouldn't work

won't turn on until the 4th/5th try

Audio Quality5%−0.03

I still can't hear it

the fan is barely audible

After 2 months started making a horrendous sound

Love

Quality-Overall23%+0.65

Awesome quality

Build quality feels solid

Solid Build Quality

Value For Money15%+0.95

Good value

Great value

Excellent value

Assembly/Installation10%+0.90

Easy to setup

Easy install

it doesnt require any hard setups

Advertised Vs Actual Product8%+0.54

It just works

everything works as it should

Worked as expected

Strength5%+0.39

feels solidly built

Strong power supply

overall its a strong

Return

3.9% Return rate 13% Fixable by listing

Functionality-Overall20%▆█▆▆█▆

Wouldnt boot

for some reason it wouldn't work

won't turn on until the 4th/5th try

Compatibility-Overall18%▅▅▇▇▆█
Defective Material/Parts14%█▇▇██▇
Noise Level10%█▇▇▆▄▅

Its very noisy when on

Noisy

made a clicking noise the entire time i had it

Size-Overall9%█▅█▇▆▄

loose at the back

slightly dissapointed due to the sata cables being really short

And it's quite short

FAQ

Common Power Supply questions

Answered from the same tracked data.