Portable Wifi Hotspot
FailBuyers convert on only 1.6% of searches, so Portable Wifi Hotspot is a Fail.
- Flapen Score
- 46 / 100Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 4246
- Market size
- £347K/yr668K searches / yr
- 90-day growth
- +9.1%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 56 sellers
Flapen Score
Portable Wifi Hotspot against its category
The dotted line is the Computers & Accessories average. Past it, Portable Wifi Hotspot is stronger. Inside it, weaker.
Market
The Portable Wifi Hotspot market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Portable Wifi Hotspot 668K times last year and spent an estimated £347K. The top 5 brands take 87% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £347K a year.
- Searches, last 12 months
- 668K
- Growth, 90 days vs prior 90
- +9.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £347Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- portable wifi109K searches a year
02 · Price
A sale here is worth £32.09.
Listings sell for £32.09 on average, from £12.15 to £119.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £32.09 that is £8K to £16K a year per listing.
- Average price
- £32.09inside the $15 to $100 sweet spot
- Price range
- £12.15–£119.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£16K
- Returns
- 5.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #18 within Networking Devices. It carries 5,731 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 8.8%
- Average rank
- #18in Networking Devices
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,731per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 7 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Portable Wifi Hotspot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design
- Price
- £29.91
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 8mo ago
TP-Link M7000 4G MiFi Portable Travel WiFi Device 4g Router With Sim Slot Low Cost Unlocked LTE Cat4 Mobile Hotspot Dongle Caravan Wi-Fi High Global Compatibility Easy App Management
- Price
- £27.41
- Rating
- 4.0/5
- Reviews
- 4,242
- Age
- 6y ago
ZTE U10S Pro Blue 4G MiFi Router Portable WiFi with SIM Slot Connect 32 Devices Plug and Play Mobile WiFi 3000mAh 10hr Battery Life Travel Hotspot Compact Design Roams on all Networks
- Price
- £29.05
- Rating
- 4.3/5
- Reviews
- 390
- Age
- 1y ago
TP-Link M7352 4G MiFi Router WiFi Dongle Portable WiFi Router with SIM Slot Portable Hotspot Mobile WiFi 6 Router Plug and Play MIFI Screen Display Long Battery Life APP Control Compact design
- Price
- £46.06
- Rating
- 4.1/5
- Reviews
- 3,878
- Age
- 7mo ago
TP-Link TL-MR105 4G LTE WiFi Router 4G Router Plug&Play SIM Card Slot 2 LAN/WAN Ports for Ethernet Cable Up to 32 Devices Parental Controls Guest Network Home/Remote 300Mbps Wireless
- Price
- £33.10
- Rating
- 4.4/5
- Reviews
- 79,165
- Age
- 2y ago
Trending
90-day click momentum
Portable WiFi Router 4G LTE Mobile WiFi Hotspot MiFi Device with SIM Card Slot Pocket WiFi Travel Router 3000mAh 150Mbps Connect Up to 10 Devices for Travel Caravan & Remote Work
- Price
- £16.77
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 4mo ago
4G LTE Mobile WiFi Router Portable WiFi Travel Router MiFi Device with SIM Card Slot 3000mAh 150Mbps Pocket WiFi Hotspot for Travel Connect Up to 10 Devices High Compatibility
- Price
- £16.42
- Rating
- 3.2/5
- Reviews
- 33
- Age
- 2w ago
Three Unlimited Data SIM Card for Portable WiFi Routers & Phones Preloaded Until July 2027 Dual Network (Three & Vodafone) Stronger Coverage
- Price
- £119.55
- Rating
- 4.1/5
- Reviews
- 197
- Age
- 4y ago
Portable WiFi Travel Router with SIM Card Slot Plug & Play Pocket 4G Mobile Router Hotspot High Global Compatibility Mobile WiFi Hotspot Dongle Connects Up to 10 Devices MINI Hotspot Modem
- Price
- £16.65
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 6mo ago
Portable WiFi Travel Router with SIM Card Slot 150Mbps High Speed Pocket 4G Internet Hotspot Up to 10 Users 4G LTE Mobile WiFi Hotspot for Outdoor Travel Camping Party Caravan Phone Laptop
- Price
- £12.15
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 8mo ago
Newest
by launch date
TP-Link M7350 4G Cat4 LTE Portable WiFi Mobile MiFi Hotspot Connection with up to 10 Devices Up to 8 Hours of Battery Compatible with Most of the Network Rechargeable Easy App Management
- Price
- £46.63
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 1w ago
4G LTE Mobile WiFi Router Portable WiFi Travel Router MiFi Device with SIM Card Slot 3000mAh 150Mbps Pocket WiFi Hotspot for Travel Connect Up to 10 Devices High Compatibility
- Price
- £16.42
- Rating
- 3.2/5
- Reviews
- 33
- Age
- 2w ago
Portable WiFi Router 4G LTE Mobile WiFi Hotspot MiFi Device with SIM Card Slot Pocket WiFi Travel Router 3000mAh 150Mbps Connect Up to 10 Devices for Travel Caravan & Remote Work
- Price
- £16.77
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 4mo ago
MERCUSYS MT115 4G LTE Mobile Portable WiFi Router AX300 WiFi 6 TP-Link 4G Router With Sim Slot Mesh Extender Add-On Portable Travel MiFi Up to 10 Devices 2400mAh Battery App Control
- Price
- £28.46
- Rating
- 4.1/5
- Reviews
- 1,379
- Age
- 6mo ago
Portable WiFi Travel Router with SIM Card Slot Plug & Play Pocket 4G Mobile Router Hotspot High Global Compatibility Mobile WiFi Hotspot Dongle Connects Up to 10 Devices MINI Hotspot Modem
- Price
- £16.65
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
56
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
10%
- TP-Link57%
- ZTE13%
- Bathgate6%
- Fulkued6%
- MERCUSYS6%
- JagFond3%
- Open — no brand owns it (5 brands, 10%)
Demand
Portable Wifi Hotspot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Portable Wifi Hotspot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- portable wifi109K/yr
- mifi72K/yr
- portable wifi router63K/yr
- mobile wifi53K/yr
- portable wifi router for travel28K/yr
- mifi device 4g 5g unlocked35K/yr
- mobile wifi router34K/yr
- pocket wifi27K/yr
- wifi box29K/yr
- mobile internet router for caravan18K/yr
Reviews and returns
What reviews say buyers love and hate about Portable Wifi Hotspot
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dropping connection
Connection issues
Terribly unreliable connection,
Slow slow slow
Didn't work
Not working properly
Incredibly poor performance
which felt low quality
Go for a better quality hotspot device
Not charging
after about four months it stopped charging
The unit does not charge
Stopped working after a week
Died after 2 months
It is not durable
Love
Good connection
No issues with connectivity
Easy connection
Excellent value
not expensive
Good value for money
simple to configure
Easy to install
Easy set up
Excellent Product
Build quality feels solid
Very good quality used it in my caravan it was a life saver
Good signal
Good signal strength
strong signal
Return
5.1% Return rate 2% Fixable by listing
Dropping connection
Connection issues
Terribly unreliable connection,
Slow slow slow
Didn't work
Not working properly
struggled with signals, very frustrating
Not very good signal
Probably cant find signal
Not charging
after about four months it stopped charging
The unit does not charge
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portable Wifi Hotspot questions
Answered from the same tracked data.