Is portable tv profitable to sell on Amazon United Kingdom?

The niche generates £248K/yr across 39 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the portable tv niche?

17 brands and 32 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in portable tv?

Top complaints mined from reviews: Audio Quality, Functionality-Overall, Quality-Overall. The return rate is 3.7%.

When does demand for portable tv peak?

Demand peaks in Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the portable tv niche?

Listings span £45.00–£867.86; the average listing price is £167.09 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.

portable tv

Worth a look

Shows a thin review moat (163 avg reviews), but weak search conversion (0.4%) keeps it on the watch list.

Review moat

Great163.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great36%

top-5 click share — an open shelf

Avg price

Good£167.09

avg listing price — sweet spot $15–$100

Market size

Okay£248K

£248K/yr · 337K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Price range

Bad£45.00–£867.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, portable tv is a £248K/yr Amazon United Kingdom market (337K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

portable tv market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £167K–£209K; units × avg price
Conversion rate: 0.4%
Avg BSR: #997
Page quality: 0%
Prime: 90%
Sponsored: 92%
Out of stock: 13.4%
Avg brand age: 28 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

16%

ZOSHING24%
Desobry22%
KCR16%
ApoloSign14%
COOLHOOD5%
SYLVOX4%
Open — no brand owns it (11 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.6×

Open Trend

Top portable tv search terms

portable tv195K/yr +3.1%0.3% conv.
mini tv41K/yr +26.9%0.1% conv.
portable smart tv21K/yr -0.9%0.2% conv.
camping tv14K/yr +126.4%0.3% conv.
portable tv with freeview20K/yr -1.0%0.8% conv.
portable tvs8K/yr +18.2%0.4% conv.
rechargeable tv6K/yr +62.5%0.3% conv.
mini tv portable8K/yr +4.3%0.4% conv.
portable television6K/yr +13.7%0.9% conv.
small portable tv6K/yr -8.7%0.8% conv.

All search terms

Top portable tv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ApoloSign 32 inch 4K UHD Smart Portable TV 2nd Gen with Android OS EDLA-Certified Movable Touchscreen Full Swivel Rotation Voice Remote Control

ApoloSign£788.654.3★172 rev

ZOSHING 12 1080P screen TV Portable with freeview Reception and Aerial Two Power AC/DC-12V HDMI-USB-VGA Input Ports for Camper/Monitors/kitchens

ZOSHING£66.144.1★360 rev

ZOSHING 10.1inch Portable TV Small with Freeview-Digital DVB-T2 720P Screen for USB DC/12Volt IN HDMI/AV input for Mini Camping/Kitchen/Caravan

ZOSHING£71.044.1★360 rev

COOLHOOD Portable Monitor 15.6 inch 1080P FHD IPS Second External Monitor with USB-C Mini HDMI Port Second Screen Compatible with PC Laptop MacBook Gaming Device

COOLHOOD£52.804.6★780 rev

KCR Portable Digital TV 15.6inch Black

KCR£65.124.1★106 rev

Newest

by launch date

Cozyla Tablet TV: 32 Smart Portable TV on Wheels 1080P Touch Screen Monitor with Built-in Battery Android OS with 4K Camera Wireless Casting Full Swivel Rolling Stand for Home & Office White

cozyla£867.8613 rev

4mo ago

WEICNE 21.5/24/27/32 Portable Rolling Tv 1080p/4k Smart Portable Wireless Touch Screen Tv On Wheels 4+128gb/8+128gb With Large Display Larger Battery Up To 5-8hr 60hz Refresh Rate 24IN-4+64GB

WEICNE£376.023 rev

6mo ago

Desobry 12 Inch Portable Smart TV with Android System Mini Kitchen TV with HDMI USB AV Headphone DVB-T2 Freeview Compatible 180 Adjustable Stand Small TV for Caravan Campervan Motorhome Bedroom

Desobry£101.4289 rev

7mo ago

Touchscreen Portable TV 21.5Inch /32 Inch Smart Mobile TV Rotatable Outdoor TV with 5MP Camera Adjustable TV Floor Stand 21.5inch

KCHBSE£367.727 rev

1y ago

ApoloSign 32 inch 4K UHD Smart Portable TV 2nd Gen with Android OS EDLA-Certified Movable Touchscreen Full Swivel Rotation Voice Remote Control

ApoloSign£788.65172 rev

1y ago

What buyers say about portable tv

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“affordable price”

Quality-Overall12%

“Brilliant product great build quality”

Assembly/Installation9%

“easy to assemble”

Portability8%

“Portable screen”

Display Resolution8%

“Picture is very clear”

Image/Picture Clarity7%

“Picture quality is excellent”

Weight Light5%

“Ultra-Lightweight: It slips right into my laptop bag without adding any noticeable bulk or weight”

Ease Of Use4%

“easy to use”

Size-Overall4%

“Good size”

Audio Quality3%

“Sound quality is great”

What buyers complain about

Audio Quality8%

“No sound”

Functionality-Overall7%

“Doesnt work as advertised”

Quality-Overall6%

“poor quality control”

Connectivity-Overall5%

“but the connections are rubbish”

Instructions/User Manual/Troubleshooting4%

“which makes the manual difficult to interpret”

Compatibility-Overall4%

“Doesnt work with different cables”

Signal Strength4%

“with a 'floating' message saying no signal”

Durability4%

“Broke really easily and quickly”

Size-Overall4%

“Not fit for purpose”

Assembly/Installation3%

“Not suitable for average persons to set up”

Top return reasons

Size-Overall15%

Functionality-Overall13%

Compatibility-Overall12%

Connectivity-Overall10%

Defective Material/Parts5%

Quality-Overall5%