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Portable Scanner

Fail

Demand is soft, at -28.8% this quarter, so Portable Scanner is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£88K/yr68K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
60%top-5 click share · 14 brands · 89 sellers

Flapen Score

Portable Scanner against its category

The dotted line is the Computers & Accessories average. Past it, Portable Scanner is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Scanner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Scanner 68K times last year and spent an estimated £88K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
2.3%
Market size, estimated
£88Ka year
Peak month
November2.4× the quietest month
Top search term
portable scanner32K searches a year

02 · Price

A sale here is worth £55.91.

Listings sell for £55.91 on average, from £21.70 to £107.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £55.91 that is £0 to £6K a year per listing.

Average price
£55.91inside the $15 to $100 sweet spot
Price range
£21.70–£107.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #93 within Scanners & Accessories. It carries 866 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#93in Scanners & Accessories
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
866per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Portable Scanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

89

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

  • DEECOZY24%
  • tobo14%
  • Brother12%
  • Canon11%
  • ZONJIE10%
  • Youool7%

Demand

Portable Scanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Portable Scanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable scanner32K/yr
  • handheld scanner8K/yr
  • iscan9K/yr
  • portable scanners for documents7K/yr
  • portable document scanner4K/yr
  • iscan portable scanner5K/yr
  • hand scanner3K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Scanner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Scanning Feature19%+2.15

After spending hours trying to deal variously with the Scan Utility App

it hangs and fails to scan every time

Scanner did not work

Compatibility-Overall14%−0.21

The error message saying that it is not compatible with this version

Compatibility issues

Not MacBook compatible

Functionality-Overall10%−0.17

This product didn't work

Does not work - TWICE

Didn't work at all i returned it

Quality-Overall6%+0.10

This level of quality control is unacceptable, especially for high-resolution scanning at 1200 DPI and above, where even minor marks can noticeably affect scan quality and compromise image integrity

Poor quality

Not the best quality

Connectivity-Overall5%−0.06

Connection issue

It relies on an obsolete Mini-USB B connection

On Windows it says that it cannot find any connection

Love

Scanning Feature27%+2.15

Great quality scanner for the price

Brilliant product, easy setup, works well and scans to a high quality

Great scanner

Ease Of Use13%+1.06

Easy to use

and convenient for travelling

easy to use gadget

Quality-Overall10%+0.10

Good, quality for the price and easy to set up & use

Appears to be well made

Good quality

Assembly/Installation9%+0.64

Easy to install

Easy to set up

I installed it okay

Value For Money5%

Overall good price and easy to set up and use

Great value

Good value

Return

4.5% Return rate 3% Fixable by listing

Compatibility-Overall22%▇▅▇▆▄█

The error message saying that it is not compatible with this version

Compatibility issues

Not MacBook compatible

Scanning Feature19%▆█▆▆▆▇

After spending hours trying to deal variously with the Scan Utility App

it hangs and fails to scan every time

Scanner did not work

Functionality-Overall14%▅▄▄▆█▅

This product didn't work

Does not work - TWICE

Didn't work at all i returned it

Connectivity-Overall6%▇▆▄▆█▂

Connection issue

It relies on an obsolete Mini-USB B connection

On Windows it says that it cannot find any connection

Software/Application6%█▆█▆▅▄

After spending hours trying to deal variously with the Scan Utility App, deciper error codes, relate this back to the. so called

Software is a bit primitive

Software was fiddly to get set up

FAQ

Common Portable Scanner questions

Answered from the same tracked data.