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Portable Monitor

Fail

Demand is soft, at -17.6% this quarter, so Portable Monitor is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£2.2M/yr1.3M searches / yr
90-day growth
-17.6%search demand this quarter
Competition
57%top-5 click share · 18 brands · 179 sellers

Flapen Score

Portable Monitor against its category

The dotted line is the Computers & Accessories average. Past it, Portable Monitor is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Monitor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Monitor 1.3M times last year and spent an estimated £2.2M. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
2.4%
Market size, estimated
£2.2Ma year
Peak month
November1.6× the quietest month
Top search term
portable monitor872K searches a year

02 · Price

A sale here is worth £69.49.

Listings sell for £69.49 on average, from £41.83 to £155.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £69.49 that is £87K to £104K a year per listing.

Average price
£69.49inside the $15 to $100 sweet spot
Price range
£41.83–£155.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£87K–£104K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Monitors. It carries 1,724 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Monitors
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,724per listing
Listings tracked
27

04 · Newcomers

Amazon counts 8 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Portable Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£89K£177K£266K£354K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

179

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

21%

  • COOLHOOD29%
  • ARZOPA22%
  • MSI12%
  • Yodoit9%
  • Ingnok4%
  • UPERFECT3%

Demand

Portable Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Portable Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable monitor872K/yr
  • portable monitor for laptop85K/yr
  • portable screen for laptop43K/yr
  • portable screen55K/yr
  • arzopa portable monitor55K/yr
  • portable laptop monitor25K/yr
  • second screen for laptop27K/yr
  • laptop screen23K/yr
  • portable gaming monitor21K/yr
  • arzopa22K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Monitor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability8%−0.10

Broke really easily and quickly

Broke after a couple of times

Broke after 2 months

Compatibility-Overall5%−0.05

it's definitely a compatibility issue

incompatible with my desktop PC

Incompatible with Apple devices

Quality-Overall4%+0.50

poor quality control

Poor quality

The quality feels low

Functionality-Overall4%−0.06

Didn't work properly

Didn't work

Doesnt work as advertised

Connectivity-Overall4%−0.04

Connection was unstable

it doesn't detect any signal from my laptop through usb

no longer connects

Love

Quality-Overall15%+0.50

Amazing Quality

Solid quality

Decent build quality

Portability13%+0.95

Extremely portable

Easy to carry

Portable Monitor

Value For Money13%+0.64

Money well spent

Amazing value

affordable price

Display Resolution13%+0.67

Screen is clear

good resolution

Clear crisp display

Weight Light7%+0.55

Nice and lightweight

Good clear screen and lightweight

Excellent lightweight monitor

Return

3.5% Return rate 13% Fixable by listing

Compatibility-Overall17%█▆█▆▇▇

it's definitely a compatibility issue

incompatible with my desktop PC

Incompatible with Apple devices

Connectivity-Overall11%█▆▇▆▇▇

Connection was unstable

it doesn't detect any signal from my laptop through usb

no longer connects

Functionality-Overall10%▆██▆█▆

Didn't work properly

Didn't work

Doesnt work as advertised

Size-Overall9%▆▇██▅▇
Display Resolution6%██▅█▅█

Poor screen quality

poor quality visual display

Its not with a high resolution

FAQ

Common Portable Monitor questions

Answered from the same tracked data.