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Portable Keyboard and Mouse

Fail

Demand is soft, at -22.8% this quarter, so Portable Keyboard and Mouse is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£97K/yr120K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
66%top-5 click share · 11 brands · 25 sellers

Flapen Score

Portable Keyboard and Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Portable Keyboard and Mouse is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Keyboard and Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Keyboard and Mouse 120K times last year and spent an estimated £97K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
3.7%
Market size, estimated
£97Ka year
Peak month
January1.9× the quietest month
Top search term
mini keyboard and mouse22K searches a year

02 · Price

A sale here is worth £22.18.

Listings sell for £22.18 on average, from £10.54 to £46.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.18 that is £2K to £6K a year per listing.

Average price
£22.18inside the $15 to $100 sweet spot
Price range
£10.54–£46.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Keyboards, Mice & Input Devices. It carries 1,498 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Keyboards, Mice & Input Devices
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,498per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Portable Keyboard and Mouse products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

17%

  • TECKNET47%
  • Rii11%
  • PINKCAT8%
  • SOPPY6%
  • Seenda6%
  • Logitech5%
  • Open — no brand owns it (5 brands, 17%)

Demand

Portable Keyboard and Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Portable Keyboard and Mouse search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mini keyboard and mouse22K/yr
  • small wireless keyboard and mouse16K/yr
  • mini wireless keyboard and mouse14K/yr
  • portable keyboard and mouse set11K/yr
  • small keyboard and mouse set13K/yr
  • travel keyboard and mouse set8K/yr
  • compact keyboard and mouse set8K/yr
  • compact wireless keyboard and mouse6K/yr
  • wireless mini keyboard and mouse5K/yr
  • portable keyboard and mouse4K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Keyboard and Mouse

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
21%of negative reviews mention “Durability”
3.0%of orders come back
“Broke within 3 days very flimsy”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Portable Keyboard and Mouse questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data