Portable Keyboard and Mouse
FailDemand is soft, at -22.8% this quarter, so Portable Keyboard and Mouse is a Fail.
- Flapen Score
- 44 / 100Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 4244
- Market size
- £97K/yr120K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 25 sellers
Flapen Score
Portable Keyboard and Mouse against its category
The dotted line is the Computers & Accessories average. Past it, Portable Keyboard and Mouse is stronger. Inside it, weaker.
Market
The Portable Keyboard and Mouse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Portable Keyboard and Mouse 120K times last year and spent an estimated £97K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £97Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- mini keyboard and mouse22K searches a year
02 · Price
A sale here is worth £22.18.
Listings sell for £22.18 on average, from £10.54 to £46.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.18 that is £2K to £6K a year per listing.
- Average price
- £22.18inside the $15 to $100 sweet spot
- Price range
- £10.54–£46.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Keyboards, Mice & Input Devices. It carries 1,498 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Keyboards, Mice & Input Devices
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,498per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Portable Keyboard and Mouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TECKNET Mini Wireless Keyboard and Mouse Set 2.4G Cordless USB Keyboard and Silent Mouse Combo with Nano USB Receiver 12 Months Battery Life 12 Multimedia Shortcuts for Computer PC Laptop Black
- Price
- £15.61
- Rating
- 4.4/5
- Reviews
- 2,831
- Age
- 5y ago
Rii Wireless Keyboard and Mouse Ultra Slim 2.4G Keyboard and Mouse Set with Effortless Connectivity Comfortable Typing for PC/Laptop/Windows/Mac/Chrome/Linux
- Price
- £11.60
- Rating
- 3.9/5
- Reviews
- 132
- Age
- 2y ago
SOPPY Portable Bluetooth Keyboard and Mouse with Backlight Rechargeable Mini Keyboard Wireless Keyboards for iPad/Tablets/iOS/Android/Windows UK Layout (Black)
- Price
- £13.95
- Rating
- 4.1/5
- Reviews
- 302
- Age
- 2y ago
PINKCAT Mini Wireless Keyboard and Mouse with 12 Multimedia Shortcuts
- Price
- £16.27
- Rating
- 4.0/5
- Reviews
- 412
- Age
- 3y ago
Logitech MK220 Compact Wireless Keyboard - UK QWERTY
- Price
- £13.95
- Rating
- 4.2/5
- Reviews
- 680
- Age
- 10y ago
Trending
90-day click momentum
Foldable Keyboard and Mouse Combo Portable Folding Keyboard for Laptop iPad
- Price
- £42.67
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 3mo ago
Mini Wireless Keyboard and Mouse PINKCAT 2.4G Ultra-Thin Keyboard and Ergonomic Silent Mouse Set with 12 Multimedia Shortcuts for Computer PC Laptop Tablet Desktop Android Smart TV (Silver)
- Price
- £16.65
- Rating
- 3.9/5
- Reviews
- 289
- Age
- 3y ago
Arteck 2.4G Wireless Keyboard and Mouse Combo QWERTY UK Layout Compact Stainless Full Size Keyboard and Ergonomic Mouse for Computer/Desktop/PC/Laptop and Windows 10/8/7 Build in Rechargeable Battery
- Price
- £28.66
- Rating
- 4.5/5
- Reviews
- 2,562
- Age
- 7y ago
Ultra-Slim Bluetooth Keyboard and Mouse Combo 10 inch Wireless Keyboard and Mouse Set 2.4GHz Portable Rechargeable Bluetooth 3.0 Silent Keyboard for iPad Mac Windows Android Smartphone Black
- Price
- £10.54
- Rating
- 3.5/5
- Reviews
- 22
- Age
- 10mo ago
Rii Wireless Keyboard and Mouse Ultra Slim 2.4G Keyboard and Mouse Set with Effortless Connectivity Comfortable Typing for PC/Laptop/Windows/Mac/Chrome/Linux
- Price
- £11.60
- Rating
- 3.9/5
- Reviews
- 132
- Age
- 2y ago
Newest
by launch dateFoldable Keyboard and Mouse Combo Portable Folding Keyboard for Laptop iPad
- Price
- £42.67
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 3mo ago
Ultra-Slim Bluetooth Keyboard and Mouse Combo 10 inch Wireless Keyboard and Mouse Set 2.4GHz Portable Rechargeable Bluetooth 3.0 Silent Keyboard for iPad Mac Windows Android Smartphone Black
- Price
- £10.54
- Rating
- 3.5/5
- Reviews
- 22
- Age
- 10mo ago
Inateck Wireless Foldable Keyboard and Mouse Set 3 Bluetooth Channels Folding Keyboard with Numeric Keypad for Travel with Stand and Accessory Bag for iPad/iPhone/Mac/Android/Windows Nomad N0158
- Price
- £35.70
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 11mo ago
Rii Wireless Keyboard and Mouse Ultra Slim 2.4G Keyboard and Mouse Set with Effortless Connectivity Comfortable Typing for PC/Laptop/Windows/Mac/Chrome/Linux
- Price
- £11.60
- Rating
- 3.9/5
- Reviews
- 132
- Age
- 2y ago
TECKNET Mini Wireless Keyboard and Mouse Set 2.4G Cordless USB Keyboard and Silent Mouse Combo with Nano USB Receiver 12 Multimedia Shortcuts for Computer PC Laptop Desktop (Grey)
- Price
- £16.95
- Rating
- 4.4/5
- Reviews
- 2,831
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
17%
- TECKNET47%
- Rii11%
- PINKCAT8%
- SOPPY6%
- Seenda6%
- Logitech5%
- Open — no brand owns it (5 brands, 17%)
Demand
Portable Keyboard and Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Portable Keyboard and Mouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini keyboard and mouse22K/yr
- small wireless keyboard and mouse16K/yr
- mini wireless keyboard and mouse14K/yr
- portable keyboard and mouse set11K/yr
- small keyboard and mouse set13K/yr
- travel keyboard and mouse set8K/yr
- compact keyboard and mouse set8K/yr
- compact wireless keyboard and mouse6K/yr
- wireless mini keyboard and mouse5K/yr
- portable keyboard and mouse4K/yr
Reviews and returns
What reviews say buyers love and hate about Portable Keyboard and Mouse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke within 3 days very flimsy
Broken after a month
Not durable and would not recommend in anyway
Cheap quality will not recommend buying it
the drop in quality is shocking
Average Quality
Not working
Rubbish doesnt work
return not working
Bluetooth issue
Absolute garbage, does not even work, connects for only 30 seconds then disconnects, the mouse doesn't even work
The connection drops frequently
buy a more expensive alternative
The biggest issue I have with this is the price
Not worth the spend
Love
Good value
Great Value for Money
Great value
I am very pleased with this kit
Reliable & Great Value – Perfect for Everyday Use
Excellent product
I love the portability
Its is portable
easy to carry
No connection issues
It connects easily and stays connected
Easy to connect
The mouse is comfortable
Easy to use
fits into the provided case with ease
Return
3.0% Return rate 26% Fixable by listing
Not fit for purpose
The product itself is very small
I personnaly find the keyboard keys to be a bit small
Not working
Rubbish doesnt work
return not working
Bluetooth issue
Absolute garbage, does not even work, connects for only 30 seconds then disconnects, the mouse doesn't even work
The connection drops frequently
Cheap quality will not recommend buying it
the drop in quality is shocking
Average Quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Iphone 16 Charger
£1.1M/yr+0.2%
Monitor
£9.8M/yr-13.6%
Surface Pro Charger
£400K/yr-14.6%
Lenovo Thinkpad Laptop Charger
£149K/yr-15.2%
Headset
£4.5M/yr-12.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portable Keyboard and Mouse questions
Answered from the same tracked data.