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Pink Mouse

Fail

Demand is soft, at -31.5% this quarter, so Pink Mouse is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£68K/yr148K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
53%top-5 click share · 16 brands · 82 sellers

Flapen Score

Pink Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Pink Mouse is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Mouse 148K times last year and spent an estimated £68K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
3.7%
Market size, estimated
£68Ka year
Peak month
December1.7× the quietest month
Top search term
pink mouse54K searches a year

02 · Price

A sale here is worth £12.48.

Listings sell for £12.48 on average, from £6.09 to £38.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.48 that is £1K to £3K a year per listing.

Average price
£12.48under the $15 to $100 sweet spot
Price range
£6.09–£38.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #106 within Keyboards, Mice & Input Devices. It carries 7,495 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#106in Keyboards, Mice & Input Devices
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,495per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pink Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

82

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

16%

  • TECKNET28%
  • Logitech27%
  • GLOBAL TECH11%
  • memzuoix7%
  • Seenda6%
  • Akko6%
  • Open — no brand owns it (10 brands, 16%)

Demand

Pink Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Pink Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink mouse54K/yr
  • pink wireless mouse22K/yr
  • wireless mouse pink18K/yr
  • mouse pink12K/yr
  • cute mouse10K/yr
  • cute wireless mouse5K/yr
  • pink bluetooth mouse5K/yr
  • bluetooth mouse pink4K/yr
  • pink mouse wireless5K/yr
  • computer mouse pink3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.21

Broke after 2 months

Broke after seven weeks

Not long lasting

Functionality-Overall9%−0.08

it will not work

Does not work properly

otherwise mouse won't work

Charging9%−0.05

lacks Bluetooth and a built in battery

Stopped charging after normal use for less than 2 months

needs recharging every few days

Touch/Button Controls7%−0.03

the clicker doesn't always click on the page

unecessary shortcut buttons

Click button stopped responding after seven weeks

Noise Level4%−0.03

Click is silent as advertised however the scroll is quite loud. my opinion anyway

Noisy Wheel

The mouse however is noisy

Love

Value For Money12%+0.52

Good value for money

Good quality for the price

Excellent value for money

Quality-Overall10%+0.95

Great quality & smooth

Excellent quality mouse

Good quality

Color9%+0.25

lovely colour

It's a nice shade of pink

blue colours as well

Assembly/Installation7%+0.77

Easy to set up

Setup was quick

Setup feels simple

Connectivity-Overall7%−0.02

The Bluetooth connection is really reliable

Easy to connect

its connectivity is excellent

Return

2.0% Return rate 22% Fixable by listing

Functionality-Overall17%▃▆▅▆▆█

it will not work

Does not work properly

otherwise mouse won't work

Compatibility-Overall15%█▄▄▅▄▄
Connectivity-Overall14%▆▇▅█▇▅
Size-Overall11%▅██▇▄█

This Small-Medium mouse is slightly too large for my hand to stay on it comfortably for hours at a time. using it or resting ready to use it

the mouse fit is smaller than expected

the mouse is a little small

Color6%█▇▄▃▅▆

FAQ

Common Pink Mouse questions

Answered from the same tracked data.