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Pink Laptop

Fail

Buyers convert on only 0.5% of searches, so Pink Laptop is a Fail.

Flapen Score
37
37 / 100
Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 42
Market size
£89K/yr79K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
58%top-5 click share · 13 brands · 186 sellers

Flapen Score

Pink Laptop against its category

The dotted line is the Computers & Accessories average. Past it, Pink Laptop is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Laptop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Laptop 79K times last year and spent an estimated £89K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
0.5%
Market size, estimated
£89Ka year
Peak month
December4.0× the quietest month
Top search term
pink laptop56K searches a year

02 · Price

A sale here is worth £220.61.

Listings sell for £220.61 on average, from £11.04 to £470.55. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £220.61 that is £0 to £22K a year per listing.

Average price
£220.61above the $15 to $100 sweet spot
Price range
£11.04–£470.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 47.4% of listings are out of stock. The average listing ranks #590 within Laptop Accessories. It carries 1,318 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
47.4%
Average rank
#590in Laptop Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,318per listing
Listings tracked
27

04 · Newcomers

Amazon counts 5 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Pink Laptop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 rising

Sellers

186

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

13%

  • LEEDOW23%
  • ASUS20%
  • Auusda17%
  • Fsjun12%
  • Nmybwo8%
  • Amita6%
  • Open — no brand owns it (7 brands, 13%)

Demand

Pink Laptop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Pink Laptop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink laptop56K/yr
  • laptop pink14K/yr
  • pink computer4K/yr
  • rose gold laptop5K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Laptop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.08

It doesnt work

Freezes

The laptop is not working

Charging10%−0.05

Doesnt hold a charge

This needs to be charged before every use

Cannot be used without charger and very slow

Heating10%−0.07

kept overheating

This lapptop battery its overheating straight away

Overheats all the time

Quality-Overall8%−0.03

Rubbish returned next day low speed low quality product

Poor

trackpad feel far below the quality I am used to

Ease Of Use6%+0.58

difficult to use it if doesn't exist

Keyboard really hard to type on

Love

Value For Money24%+1.36

Reasonable price

Good Value for money

Cost effective

Ease Of Use12%+0.58

easy to operate

easy to remove

Very easy to use

Quality-Overall8%−0.03

The build quality is excellent

well made

Good quality

Advertised Vs Actual Product7%

Just what we needed

does the job

Exactly as described

Assembly/Installation6%

Quick to boot

Easy to set up and use

setup was quick

Return

2.4% Return rate 17% Fixable by listing

Software/Application18%▂▁▃█▂▂
Functionality-Overall13%█▆▅▄▆▄

It doesnt work

Freezes

The laptop is not working

Compatibility-Overall11%▅▅▇▄▅█
Size-Overall10%█▆▄▄▅▆
Computation Performance10%█▇▇▅▅▅

Incredibly slow

At times has definitely been slow to respond when closing windows or trying to open Edge

slow

FAQ

Common Pink Laptop questions

Answered from the same tracked data.