Skip to content

Photo Stick

Maybe

Products sell for $22.04 on average, inside the sweet spot. But shoppers spend only $45K a year here, so Photo Stick is a Maybe.

Flapen Score
50
50 / 100
Top 19% of 1,028 Computers & Accessories niches · +8 vs the category median of 42
Market size
£45K/yr113K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
44%top-5 click share · 21 brands · 93 sellers

Flapen Score

Photo Stick against its category

The dotted line is the Computers & Accessories average. Past it, Photo Stick is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Stick 113K times last year and spent an estimated £45K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
1.8%
Market size, estimated
£45Ka year
Peak month
October3.6× the quietest month
Top search term
photo storage stick12K searches a year

02 · Price

A sale here is worth £22.04.

Listings sell for £22.04 on average, from £5.62 to £85.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £22.04 that is £2K to £6K a year per listing.

Average price
£22.04inside the $15 to $100 sweet spot
Price range
£5.62–£85.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #127 within Data Storage. It carries 14,265 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
8.3%
Average rank
#127in Data Storage
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,265per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Photo Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

93

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

44%

Top 20: 86%

Open market

33%

  • ThePhotoStick20%
  • SUDEHO16%
  • SanDisk13%
  • ezekers7%
  • OSCOO6%
  • JOIOT6%

Demand

Photo Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Photo Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo storage stick12K/yr
  • photo stick25K/yr
  • photo storage device10K/yr
  • photo storage memory stick5K/yr
  • photo memory stick5K/yr
  • memory stick for photos3K/yr
  • photostick omni9K/yr
  • photostick5K/yr
  • photostick omni uk11K/yr
  • photo stick omni9K/yr

Reviews and returns

What reviews say buyers love and hate about Photo Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.17

It did not turn on

Did not work

never worked

Compatibility-Overall10%−0.06

Not compatible

it didnt work on any of those either

Not compatible with all as described

Durability9%−0.08

Definitely not durable

broke very quickly

Failed after a few months

Storage Capacity7%+0.27

Misleading storage capacity

Capacity low

Cheap storage

Quality-Overall6%+0.47

the controller inside is not the best quality

Sadly not a reliable or quality product

Not good quality

Love

Value For Money16%+1.32

Cost effective

GOOD VALUE FOR MONEY

Good value for money

Advertised Vs Actual Product13%+0.81

as advertised

Exactly as advertised

Just as described

Quality-Overall13%+0.47

Seems like a good quality little device

solid build quality

Excellent product

Ease Of Use10%+0.81

Easy to use

Very handy

very handy to have

Storage Capacity10%+0.27

plenty of storage

Adequate capacity

Portable storage

Return

1.2% Return rate 9% Fixable by listing

Compatibility-Overall29%▇▇███▇

Not compatible

it didnt work on any of those either

Not compatible with all as described

Functionality-Overall26%████▇▇

It did not turn on

Did not work

never worked

Connectivity-Overall11%▇▇▇▇▇█

constantly disconnects

keeps disconnecting

It sometimes requires many attempts to become connected

Size-Overall6%▅█▆▅▆█
Defective Material/Parts5%▇▇▅█▇▅

FAQ

Common Photo Stick questions

Answered from the same tracked data.