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Photo Printer

Fail

Buyers convert on only 0.8% of searches, so Photo Printer is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£512K/yr982K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
59%top-5 click share · 8 brands · 91 sellers

Flapen Score

Photo Printer against its category

The dotted line is the Computers & Accessories average. Past it, Photo Printer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Printer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Printer 982K times last year and spent an estimated £512K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £512K a year.

Searches, last 12 months
982K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
0.8%
Market size, estimated
£512Ka year
Peak month
December3.3× the quietest month
Top search term
photo printer444K searches a year

02 · Price

A sale here is worth £63.54.

Listings sell for £63.54 on average, from £16.31 to £108.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £63.54 that is £16K to £32K a year per listing.

Average price
£63.54inside the $15 to $100 sweet spot
Price range
£16.31–£108.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£16K–£32K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #47 within Printers & Accessories. It carries 5,161 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#47in Printers & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,161per listing
Listings tracked
25

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Photo Printer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£51K£102K£154K£205K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

91

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

3%

  • KODAK41%
  • Nelko28%
  • Canon13%
  • YOTON10%
  • eSynic3%
  • HP2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Photo Printer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Photo Printer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo printer444K/yr
  • mini photo printer92K/yr
  • portable photo printer58K/yr
  • photo printer for iphone27K/yr
  • phone printer53K/yr
  • kodak printer26K/yr
  • phone printer for iphone24K/yr
  • phone photo printer24K/yr
  • photo printer for phone67K/yr
  • colour sticker printer13K/yr

Reviews and returns

What reviews say buyers love and hate about Photo Printer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall14%−0.12

Disconnects a lot

Keeps disconnecting

It didnt connect

Quality-Overall11%−0.12

Poor quality

Total Garbage

Absolute Rubbish

Value For Money8%

Cartridges are definitely expensive

it wasn't cheap

is cheap

Functionality-Overall7%−0.15

Doesn't work

Doesnt function

Does not work well

Ease Of Use5%+1.11

Unable to use

nightmare to get out

It was quite complicated

Love

Ease Of Use15%+1.11

Ease of use

easy to carry

Easy operation

Assembly/Installation11%+1.14

easy installation

Excellent to set up

Easy to set up

Quality-Overall11%−0.12

Excellent Quality in a lovely compact design

the build quality seems pretty good

Excellent product

Print Quality9%+0.19

Great printer

Great printer for my needs

Good print quality

Value For Money7%

Good for the price

good value

Good value for the money

Return

3.0% Return rate 9% Fixable by listing

Functionality-Overall22%█▆▆▇▇▇

Doesn't work

Doesnt function

Does not work well

Connectivity-Overall18%▇▇▇▇██

Disconnects a lot

Keeps disconnecting

It didnt connect

Print Quality8%▅██▄▄▅

Print quality bad

The quality of the print is so so low

The print is less 'dense', even on high quality and it is much slower, overall

Compatibility-Overall6%▄▆▇█▆▅
Defective Material/Parts4%▇█▅▃▄▇

FAQ

Common Photo Printer questions

Answered from the same tracked data.