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Philips Monitor

Fail

The top 5 brands take 100% of clicks, so Philips Monitor is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£113K/yr42K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
58%top-5 click share · 3 brands · 73 sellers

Flapen Score

Philips Monitor against its category

The dotted line is the Computers & Accessories average. Past it, Philips Monitor is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Monitor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Monitor 42K times last year and spent an estimated £113K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
2.7%
Market size, estimated
£113Ka year
Peak month
November2.6× the quietest month
Top search term
philips monitor17K searches a year

02 · Price

A sale here is worth £98.87.

Listings sell for £98.87 on average, from £53.96 to £194.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £98.87 that is £0 to £10K a year per listing.

Average price
£98.87inside the $15 to $100 sweet spot
Price range
£53.96–£194.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #127 within Monitors. It carries 273 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
91%
Out of stock, average day
0.8%
Average rank
#127in Monitors
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Philips Monitor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

0%

  • PHILIPS66%
  • HP31%
  • Amazon Basics3%

Demand

Philips Monitor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Philips Monitor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips monitor17K/yr
  • hp monitor 27 inch9K/yr
  • hp 27 inch monitor6K/yr
  • phillips monitor6K/yr
  • philips 27 inch monitor4K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Monitor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality11%−0.04

Sound quality not good

It has no speakers

Sound quality is a bit flimsy

Quality-Overall7%+0.49

No quality control

Cheap with some quality control issues

Thought I was buying quality

Noise Level5%−0.04

it caused a loud unbearable hum

The coil hum is extreme

Speaker too quiet

Display Resolution5%+0.55

when it arrived it had a stuck pixel

Disappointing for an IPS screen

the pixels are slightly larger than on a 27-inch

Speaker4%+0.07

speakers might as well be non-existent

Speakers poor

Note doesnt have speakers built in

Love

Value For Money25%+2.58

Good for price

Great Deal

Excellent Value

Display Resolution16%+0.55

Fantastic Display

Really great screen

Decent screen

Quality-Overall15%+0.49

Amazing quality

Really good quality monitors for a very reasonable price

The monitor is of good build quality

Assembly/Installation6%+0.60

Easy to set up

Easy to install

it is now set up really well

Advertised Vs Actual Product4%

Exactly what I needed

Exactly as described

Does the job

Return

1.9% Return rate 35% Fixable by listing

Size-Overall19%█▅▆▆▆▆

Very short stand

it is big

My screens tend to be quite small nowadays

Compatibility-Overall12%██▇▆▃▃
Display Resolution9%▅▅▆█▇▄

when it arrived it had a stuck pixel

Disappointing for an IPS screen

the pixels are slightly larger than on a 27-inch

Functionality-Overall8%▄▃██▂▅

it cant even do that as when I move my mouse

Doesn't work

Cant even try if it works now

Color8%▁▂▂▁█▁

FAQ

Common Philips Monitor questions

Answered from the same tracked data.