personalised mouse mat
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great183.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad£3.85–£18.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 59K searches
According to Flapen's Amazon United Kingdom niche tracking, personalised mouse mat is a £31K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
personalised mouse mat market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £8K–£10K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #305
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 92%
- Out of stock
- 11.1%
- Avg brand age
- 39 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
10%
- TheDogTagCo45%
- Adventa12%
- With Your Touch10%
- Gloryage9%
- Marvellous Prints8%
- SelfHold6%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top personalised mouse mat search terms
- personalised mouse mat25K/yr
- custom mouse pad11K/yr
- personalised mouse mats for desk7K/yr
- personalised mouse mats6K/yr
- custom mouse mat6K/yr
- mouse mat personalised4K/yr
Top personalised mouse mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PERSONALISED Photo Mouse Mat - Customized Memory Mousepad for Family Friends Lovers Couples - Non-Slip Rubber Mouse Mat - Soft Comfortable and Stylish - Use with all Mouse types
TheDogTagCo£7.034.7★1,091 rev
Adventa Personalise Photo Mouse Mat Black Border 8x10 - Ideal use for School Office or at Home
Adventa£3.854.5★613 rev
Custom Gaming Mousemat Premium Quality Print Non Slip Base Water Resistant Surface Personalised Desk Pad for Office and Gaming Setup (900x400mm)
TheDogTagCo£17.224.5★122 rev
Personalised Mouse Mat with Your Photo - 28x20cm
Marvellous Prints£6.434.8★91 rev
Personalised Mouse Mat with Photo & Text - Custom Mouse Pad Non Slip Neoprene Mousemat 22 x 18 cm Photo Gift for Office Gaming & Home Desk
With Your Touch£6.734.9★46 rev
Newest
by launch date
SelfHold Personalised Mouse Mat With Any Photo Logo Artwork | Design Your Own 5mm Rectangular Personalised Gaming Mouse Pad For Gaming lovers Computer enthusiasts Remote workers
SelfHold£7.116 rev
Personalised Large Mouse Mat with Custom Logo/Text Extended Desk Pad with Non-Slip Base for Professional Gaming & Business Office Workspace (90 x40 cm)
Gloryage£17.162 rev
Personalised Mouse Mat Custom Photo Mouse Pad with Text or Logo Non-Slip Rubber Base for Office Workspace Gaming & Pet Lovers Gift (30 x 20 cm)
Gloryage£8.022 rev
LOVEVEN Custom Photo Text Mouse Pad Non-Slip Rubber Gaming Desk Gift
Generic£13.874 rev
Personalised Mouse Mat with Photo & Text - Custom Mouse Pad Non Slip Neoprene Mousemat 22 x 18 cm Photo Gift for Office Gaming & Home Desk
With Your Touch£6.7346 rev
Trending
90-day click momentumPersonalised Large Mouse Mat with Custom Logo/Text Extended Desk Pad with Non-Slip Base for Professional Gaming & Business Office Workspace (90 x40 cm)
Gloryage£17.165.0★
Personalised Mouse Mat with Photo & Text - Custom Mouse Pad Non Slip Neoprene Mousemat 22 x 18 cm Photo Gift for Office Gaming & Home Desk - Collage
With Your Touch£9.054.9★
Personalised Mouse Mat Custom Photo Mouse Pad with Text or Logo Non-Slip Rubber Base for Office Workspace Gaming & Pet Lovers Gift (30 x 20 cm)
Gloryage£8.025.0★
SelfHold Personalised Mouse Mat With Any Photo Logo Artwork | Design Your Own 5mm Rectangular Personalised Gaming Mouse Pad For Gaming lovers Computer enthusiasts Remote workers
SelfHold£7.113.5★
LOVEVEN Custom Photo Text Mouse Pad Non-Slip Rubber Gaming Desk Gift
Generic£13.875.0★
What buyers say about personalised mouse mat
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good value for Money”
“Size was true to description”
“Very good and accurate print, good quality mouse pad”
“HD Image Service & Perfect Customization”
“the materials are fine”
“Nice weight to it too”
“and comfortable”
“Nice thick mouse mat not thin rubbish”
“The colours in my design reproduced perfectly”
What buyers complain about
“Garbage quality”
“Image cut off”
“printed a little dull”
“maybe too quick seeing as it seemed they hadn't let it dry enough before packaging it since there was multiple black marks from transfered ink”
“Set size and take time creating it”
“did have a bit of a chemical smell to it”
“Really poor image quality”
“there's no yellow”
Common questions
- Is personalised mouse mat profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the personalised mouse mat niche?
- 9 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in personalised mouse mat?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Print Quality. The return rate is 0.0%.
- When does demand for personalised mouse mat peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the personalised mouse mat niche?
- Listings span £3.85–£18.39; the average listing price is £10.05 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.