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Personalised Mouse Mat

Fail

Shoppers spend an estimated $31K a year here, so Personalised Mouse Mat is a Fail.

Flapen Score
37
37 / 100
Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 42
Market size
£31K/yr59K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 12 sellers

Flapen Score

Personalised Mouse Mat against its category

The dotted line is the Computers & Accessories average. Past it, Personalised Mouse Mat is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Mouse Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Mouse Mat 59K times last year and spent an estimated £31K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
5.2%
Market size, estimated
£31Ka year
Peak month
December3.7× the quietest month
Top search term
personalised mouse mat25K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £3.85 to £18.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £10.05 that is £0 to £1K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£3.85–£18.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #305 within Keyboards, Mice & Input Devices. It carries 184 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
25%
Out of stock, average day
11.1%
Average rank
#305in Keyboards, Mice & Input Devices
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
184per listing
Listings tracked
12

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Personalised Mouse Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

10%

  • TheDogTagCo45%
  • Adventa12%
  • With Your Touch10%
  • Gloryage9%
  • Marvellous Prints8%
  • SelfHold6%
  • Open — no brand owns it (3 brands, 10%)

Demand

Personalised Mouse Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Personalised Mouse Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • personalised mouse mat25K/yr
  • custom mouse pad11K/yr
  • personalised mouse mats for desk7K/yr
  • personalised mouse mats6K/yr
  • custom mouse mat6K/yr
  • mouse mat personalised4K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Mouse Mat

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Garbage quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Personalised Mouse Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data