Personalised Mouse Mat
FailShoppers spend only $31K a year here, so Personalised Mouse Mat is a Fail.
- Flapen Score
- 37 / 100Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 4237
- Market size
- £31K/yr59K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 12 sellers
Flapen Score
Personalised Mouse Mat against its category
The dotted line is the Computers & Accessories average. Past it, Personalised Mouse Mat is stronger. Inside it, weaker.
Market
The Personalised Mouse Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Mouse Mat 59K times last year and spent an estimated £31K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £31Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- personalised mouse mat25K searches a year
02 · Price
A sale here is worth £10.05.
Listings sell for £10.05 on average, from £3.85 to £18.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £10.05 that is £0 to £1K a year per listing.
- Average price
- £10.05under the $15 to $100 sweet spot
- Price range
- £3.85–£18.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #305 within Keyboards, Mice & Input Devices. It carries 184 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 25%
- Out of stock, average day
- 11.1%
- Average rank
- #305in Keyboards, Mice & Input Devices
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 184per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Personalised Mouse Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PERSONALISED Photo Mouse Mat - Customized Memory Mousepad for Family Friends Lovers Couples - Non-Slip Rubber Mouse Mat - Soft Comfortable and Stylish - Use with all Mouse types
- Price
- £7.03
- Rating
- 4.7/5
- Reviews
- 1,091
- Age
- 4y ago
Adventa Personalise Photo Mouse Mat Black Border 8x10 - Ideal use for School Office or at Home
- Price
- £3.85
- Rating
- 4.5/5
- Reviews
- 613
- Age
- 12y ago
Custom Gaming Mousemat Premium Quality Print Non Slip Base Water Resistant Surface Personalised Desk Pad for Office and Gaming Setup (900x400mm)
- Price
- £17.22
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 1y ago
Personalised Mouse Mat with Your Photo - 28x20cm
- Price
- £6.43
- Rating
- 4.8/5
- Reviews
- 91
- Age
- 2y ago
Personalised Mouse Mat with Photo & Text - Custom Mouse Pad Non Slip Neoprene Mousemat 22 x 18 cm Photo Gift for Office Gaming & Home Desk
- Price
- £6.73
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago
Trending
90-day click momentum
Personalised Large Mouse Mat with Custom Logo/Text Extended Desk Pad with Non-Slip Base for Professional Gaming & Business Office Workspace (90 x40 cm)
- Price
- £17.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Personalised Mouse Mat with Photo & Text - Custom Mouse Pad Non Slip Neoprene Mousemat 22 x 18 cm Photo Gift for Office Gaming & Home Desk - Collage
- Price
- £9.05
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago
Personalised Mouse Mat Custom Photo Mouse Pad with Text or Logo Non-Slip Rubber Base for Office Workspace Gaming & Pet Lovers Gift (30 x 20 cm)
- Price
- £8.02
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
SelfHold Personalised Mouse Mat With Any Photo Logo Artwork | Design Your Own 5mm Rectangular Personalised Gaming Mouse Pad For Gaming lovers Computer enthusiasts Remote workers
- Price
- £7.11
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago
LOVEVEN Custom Photo Text Mouse Pad Non-Slip Rubber Gaming Desk Gift
- Price
- £13.87
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Newest
by launch dateSelfHold Personalised Mouse Mat With Any Photo Logo Artwork | Design Your Own 5mm Rectangular Personalised Gaming Mouse Pad For Gaming lovers Computer enthusiasts Remote workers
- Price
- £7.11
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago
Personalised Large Mouse Mat with Custom Logo/Text Extended Desk Pad with Non-Slip Base for Professional Gaming & Business Office Workspace (90 x40 cm)
- Price
- £17.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Personalised Mouse Mat Custom Photo Mouse Pad with Text or Logo Non-Slip Rubber Base for Office Workspace Gaming & Pet Lovers Gift (30 x 20 cm)
- Price
- £8.02
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
LOVEVEN Custom Photo Text Mouse Pad Non-Slip Rubber Gaming Desk Gift
- Price
- £13.87
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Personalised Mouse Mat with Photo & Text - Custom Mouse Pad Non Slip Neoprene Mousemat 22 x 18 cm Photo Gift for Office Gaming & Home Desk
- Price
- £6.73
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
10%
- TheDogTagCo45%
- Adventa12%
- With Your Touch10%
- Gloryage9%
- Marvellous Prints8%
- SelfHold6%
- Open — no brand owns it (3 brands, 10%)
Demand
Personalised Mouse Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Personalised Mouse Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised mouse mat25K/yr
- custom mouse pad11K/yr
- personalised mouse mats for desk7K/yr
- personalised mouse mats6K/yr
- custom mouse mat6K/yr
- mouse mat personalised4K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Mouse Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Garbage quality
Poor Quality
Blown away by the quality
Image cut off
Incomplete photo - disappointed
The original ad uses a low-definition photo which does not do the product justice
printed a little dull
Got the wrong image printed
maybe too quick seeing as it seemed they hadn't let it dry enough before packaging it since there was multiple black marks from transfered ink
Set size and take time creating it
Love
Amazing quality
Fabulous quality and super speedy delivery
the mat quality is great
Good value for Money
Especially for the price
worth it
Size was true to description
great size for what I needed
met size expectations
Very good and accurate print, good quality mouse pad
Mat is quite good quality as well as the printing
Fantastic print quality
HD Image Service & Perfect Customization
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Mouse Mat questions
Answered from the same tracked data.