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Pdu

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $40K a year here, so Pdu is a Maybe.

Flapen Score
50
50 / 100
Top 19% of 1,028 Computers & Accessories niches · +8 vs the category median of 42
Market size
£40K/yr31K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
47%top-5 click share · 14 brands · 27 sellers

Flapen Score

Pdu against its category

The dotted line is the Computers & Accessories average. Past it, Pdu is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pdu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pdu 31K times last year and spent an estimated £40K. The top 5 brands take 82% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
4.8%
Market size, estimated
£40Ka year
Top search term
pdu13K searches a year

02 · Price

A sale here is worth £26.61.

Listings sell for £26.61 on average, from £15.46 to £75.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £26.61 that is £0 to £3K a year per listing.

Average price
£26.61inside the $15 to $100 sweet spot
Price range
£15.46–£75.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #413 within Computer & Server Racks. It carries 149 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
6.5%
Average rank
#413in Computer & Server Racks
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Pdu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

27

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

14%

  • kenable22%
  • Dynamode21%
  • Tecmojo17%
  • HANNELORE13%
  • ElecVoztile8%
  • Pyle4%
  • Open — no brand owns it (8 brands, 14%)

Demand

Pdu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Pdu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pdu13K/yr
  • rack mount power strip6K/yr
  • pdu rack mount4K/yr
  • rack pdu4K/yr
  • rack power strip3K/yr

Reviews and returns

What reviews say buyers love and hate about Pdu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug16%−0.11

Plugs do not fit properly in the slots

The sockets are a bit hard to push the plugs in

The earth pin does not allow the rest of the plug to fit

Quality-Overall16%−0.02

Only for the quality of the soldering I would have given this 5*

Dangerous product quality

Extremely poor quality

Advertised Vs Actual Product11%−0.02

false advertising

Not as Described

so not an accurate description

Material Quality5%−0.04

Cheap plastic

All plastic construction

The casing is entirely powder coated metal

Flexibility5%+0.64

- The coiled cable might be too restrictive if you need a longer reach

the casing doesnt flex

there is no flex in it at all

Love

Quality-Overall19%−0.02

Good quality

Really solid quality

the build quality is excellent

Value For Money11%+1.03

Worth the price

Good for the price

Great value

Size-Overall11%+1.01

it fits lovely

Easy fit in a 19 rack

Fits in the rack perfectly

Advertised Vs Actual Product10%−0.02

Works as expected

Does work as intended

Does its job

Socket/Port/Plug8%−0.11

Individual socket on/off, and surge protected

The sockets are firm

Good spacing on sockets with a solid feel to insertion

Return

0.9% Return rate 40% Fixable by listing

Size-Overall24%▅▆█▆▆▆

Tight fit

Socket/Port/Plug15%█▄▄▄▅█

Plugs do not fit properly in the slots

The sockets are a bit hard to push the plugs in

The earth pin does not allow the rest of the plug to fit

Defective Material/Parts8%█▆▄▅▆▅

The plastic cover over the on/off switch does not close

Compatibility-Overall5%▄▃▃▅█▆
Functionality-Overall5%█▁▅▄▄▄

FAQ

Common Pdu questions

Answered from the same tracked data.