Skip to content
41

outdoor ethernet cable

Skip it

A small market ($71K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 35Conversion 54Competition 28Returns 69Price range 91Avg price 95Brand share 28Review moat 23Quality gap 35

Avg price

Incredible£25.07

avg listing price — sweet spot $15–$100

Price range

Great£11.20–£94.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,131.82

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£71K

£71K/yr · 63K searches

According to Flapen's Amazon United Kingdom niche tracking, outdoor ethernet cable is a £71K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

outdoor ethernet cable market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
£50K–£63K
units × avg price
Conversion rate
4.5%
Avg BSR
#49
Page quality
0%
Prime
94%
Sponsored
94%
Out of stock
1.4%
Avg brand age
60 months
Avg seller age
193 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • VOIETOLT48%
  • Tecmojo15%
  • MutecPower10%
  • Veigrvy8%
  • Mr. Tronic7%
  • CABNEER4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Weekly Amazon search volume, last 18 weeks — +7.6% search growth over the last 90 days.
1K750Spike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top outdoor ethernet cable search terms

  • outdoor ethernet cable22K/yr
  • cat 6 outdoor ethernet cable5K/yr
  • external ethernet cable5K/yr
  • armoured cat 6 ethernet cable4K/yr
  • outdoor cat6 ethernet cable3K/yr
  • external cat 6 cable4K/yr
  • cat6 outdoor ethernet cable3K/yr
  • cat6 external cable3K/yr
  • ethernet cable outdoor3K/yr
  • outdoor cat 6 ethernet cable3K/yr
All search terms

Top outdoor ethernet cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£14K30%£21K40%£29K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about outdoor ethernet cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Good quality”

Value For Money16%

“Fantastic price”

Connectivity-Overall7%

“the self fitting connectors really work”

Efficiency5%

“Works fine”

Strength4%

“Cable geeks pretty robust”

Durability4%

“very durable”

Thickness4%

“Very well made item way thicker than standard ethernet cable, easy to install I used it to connect WiFi extender in the garden and it was a perfect fit and very durable”

Advertised Vs Actual Product3%

“Works as stated”

Water Resistance3%

“perfect for direct burial or just running outdoors without worrying about the rain”

Socket/Port/Plug3%

“Good product and comes with connectors”

What buyers complain about

Quality-Overall21%

“bundled connectors are poor quality”

Functionality-Overall14%

“Didn't work”

Compatibility-Overall9%

“This product is not Cat 6”

Durability8%

“One failed with in 4 months”

Connectivity-Overall6%

“but ended up with no connection once connectors fitted”

Advertised Vs Actual Product5%

“THE DESCRIPTION IS FALSE”

Socket/Port/Plug5%

“the overall size of the plug may be an issue if it needs to pass through small holes”

Size-Overall5%

“SO LONG”

Ease Of Use4%

“Difficult for the regular user”

Flexibility4%

“albeit that does mean it is less flexible”

Top return reasons

Functionality-Overall20%
Size-Overall14%
Connectivity-Overall14%
Compatibility-Overall12%
Defective Material/Parts6%
Quality-Overall5%
Advertised Vs Actual Product5%
Color4%
Flexibility3%
Assembly/Installation3%

Common questions

Is outdoor ethernet cable profitable to sell on Amazon United Kingdom?
The niche generates £71K/yr across 17 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Skip it (41/100).
How competitive is the outdoor ethernet cable niche?
10 brands and 13 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in outdoor ethernet cable?
Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Compatibility-Overall. The return rate is 2.2%.
What does it cost to enter the outdoor ethernet cable niche?
Listings span £11.20–£94.83; the average listing price is £25.07 (sweet spot $15–$100). The average incumbent carries 7,132 reviews — the moat a new listing must climb.